On this episode of Ecommerce Disruptors, Noel and Morgan talk about the Shopping Behavior Report within Google Analytics.

The Google Analytics Shopping Report allows you to see much more than how many sessions were on your product pages. You can actually see how people interacted while shopping, if they added to their cart, abandoned their cart, and more. This report can help you flag down where the disconnect is during the shopping experience to help your store secure more conversions.

Check it often enough to know what is going on with your consumers and see where improvements can be made. Listen today to learn more about its features and how we use this report at Electric Enjin.

On this episode of Ecommerce Disruptors, Noel and Aniel discuss the differences between Klaviyo and Mailchimp, and the benefits of each to help you decide which is best for your ecommerce business.

Klaviyo can seem more intimidating at first glance, but gives detailed analytics and makes suggestions for you to make the best out of every user. This program integrates directly with Shopify.

Mailchimp is more user-friendly, cheaper, and has an easy to use editing feature. Having been around for over 20 years there are a lot of integrations (not just Shopify) and it comes with 24/7 support.

Both are great options, it is finding what works best for your business' needs. Listen to learn more about Klaviyo and Mailchimp.

The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @ecommercedisruptors on Instagram and ecommercedisruptors.com.

For more information or to be a guest on Ecommerce Disruptors, contact us at [email protected].

The content that lives "above the fold" on landing pages can make or break the user experience. Optimizing above the fold content is crucial when you just 50 milliseconds to make a good first impression and convince the user to stay.

Do you think you're ready to upgrade to Shopify Plus? In this episode of Ecommerce Disruptors, Aniel lays out the 7 biggest reasons that indicate you're ready for Shopify's enterprise level plan. Reasons include the revenue of your business, your need for automation tools and staff accounts, as well as International store and wholesale support.

Prematurely upgrading to Shopify Plus can be detrimental to your business if you don't have the revenue stream to support the 0.25% cut Shopify takes from your shop. One of the greatest perks of Shopify is the room for growth, so starting out at a lower plan and moving up sometimes might be the best move. Of course, if your business requires the resources of Shopify Plus, it's a great enterprise option.

The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @ecommercedisruptors on Instagram and ecommercedisruptors.com.

Contact us at [[email protected]](mailto:[email protected])

In this episode of Ecommerce Disruptors we discuss strategies from paid search to viral social media marketing to grow your customer base and generate more traffic to your website during the holidays.

Email campaigns might be the strongest strategy of them all, but is your email list worth the time and money? Running paid strategies could be an efficient way of building your email list. We also see great success with social media ads, so during the holidays make sure your ramping up your organic social media game – not just running paid ads!

We have plenty of tips to offer, share some of our favorite holiday campaigns we've seen, and share a case study where we increased an ecommerce email list by almost 500%.

The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @ecommercedisruptors on Instagram and ecommercedisruptors.com.

Contact us at [[email protected]](mailto:[email protected])

Ecommerce now makes up over 16% of all retail sales as of 2020 Q2, but are you seeing that kind of growth with your ecommerce revenue? Even when you’re spending money on online advertising and driving more people to your website, are purchases increasing at a similar rate?

Ecommerce Conversion Rate is one of the most important, if not the most important, metric to be watching on your website. In this episode, Noel, Morgan and Chris dive into 3 simple ways to begin increasing your website’s ecommerce conversion rate; which will, in turn, make your business more profitable.

Subscribe to stay up to date with future episodes, and connect with us on social media:

Instagram: @ecommercedisruptors

Twitter: @EcommDisruptors

YouTube: Ecommerce Disruptors

61 million people in America are living with a disability, which is why guidelines set by the American with Disabilities Act are important for social inclusion. The ADA sets standards for accessible web design to provide guidelines for businesses when designing and developing websites and web applications.

From design elements to development and functionality – there are many steps to take to update your website for ADA compliance.

There are 3 levels of compliance: A, AA, and AA. We recommend that you optimize for at least the AA level. Tune in to this episode to learn more about making your website more accessible to users with visual, hearing, cognitive, or mobility impairments.

Subscribe to stay up to date with future episodes, and connect with us on social media:

Instagram: @ecommercedisruptors

Twitter: @EcommDisruptors

YouTube: Ecommerce Disruptors

On this episode of Ecommerce Disruptors, we are joined by Stephen Steers, President of Keysan Group. He is a sales coach who has worked in 13 different countries. He shares his tales of the trade, best tips, and overall shares how when marketing ends, sales begin.

Today, buyers are very educated and do not want salespeople to try to manipulate them. In sales, the worst a person could say is no, rejection is all a part of the job. A good salesperson has an actual desire to help people solve their problems. Sales reps should not push the product, but try to find out if the product will even benefit the consumer.

On the other hand, marketing is to inform people there is a problem and offer solutions. Being a brand that has multiple positive attributes and establishes a story that makes people feel connected to the products they are trying to sell.

The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go-to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @ecommercedisruptors on Instagram and @EcommDisruptors Twitter.

Want to be a guest? Email us at [email protected]