Ecommerce Elite

Mitali Saxena started Fashom as an app where people, "could be real without filters." Mitali was an engineer working in communications, but she also loved fashion and felt like the industry was filtered based on the way people look. She wanted a fashion platform where customers could buy clothes based on what real people look like, instead of highly styled shoots showing clothes on models. Her e-commerce message is one of body positivity and feeling good about who you are.

Kenny Haisfield (a.k.a. Kenny Flowers) knows about a good time– and good business. His modern resort wear brand started small and has grown into an international lifestyle brand. With a background in user experience and a passion for creating a quality product, Kenny has the right toolbox for a thriving e-commerce business. Check out how Kenny’s business has boomed- all out of a love for his dad’s Hawaii print shirt.

Make more profits by turning your inventory!

Ecommerce Elite Melodie van der Baan shares her insights into fashion turns, navigating retail post-Covid, and more expert advice. A self-declared, “lover of the fashion industry,” Melodie’s work as a retailer gave her an insight into some of the woes of inventory handling. She co-founded Swap Retail as a means to provide retailers a way to connect with each other and move inventory safely and efficiently. 

Passion for a product can propel a business forward, and David Ramsay of Gator Gripp Racks has that contagious excitement to see progress. In this episode of the Ecommerce Elite podcast, David tells us about his journey from the military to becoming an entrepreneur.

Growing an ecommerce business one pair of shoes at a time! Combine a hefty dose of passion and grit, and you just might have what it takes to start an enormously successful online business like the Vintage Leopard Boutique. In this episode of the Ecommerce Elite podcast, Holly McLanahan tells the story behind growing her e-commerce business out of her living room in the small town of Canadian, Texas.

Social media guru Duncan Alney and I discuss social media strategy and best practices. Duncan has been doing social media marketing since 2007, so he has forgotten more about this topic than most people will ever know! After reminiscing over MySpace, we discuss how a single, strong marketing effort can drive every element of a company’s online sales. 

For those looking to start a side hustle, E-commerce Elite experts Keith and DeeAnna Heavilin give us an in-depth look at what it really takes. 2020 has been an especially wild year for many business owners, and at YellowFin Digital we've had many clients and friends ask us about the ins and outs of establishing a side hustle. It's a great way to use extra time while at home- and ideally get some more cash flowing in as well. 

In this episode I caught up with the owners of 1911 Apparel, Darren and Jacob. Their passion is to help people become better patriots, grow awareness of veteran suicide, and help Veterans in any way they can. To further fund that effort, Darren and Jacob created 1911 Apparel– an online store that sells patriotic apparel with a purpose. Both men have their own careers and have used their shared passion for giving back to veterans to help drive them in their pursuit to touch individual lives.

In this episode of the podcast, we meet Natalie: a “frustrated consumer turned entrepreneur” who has created a successful brand out of a nagging need she sought to fill. Based out of Ohio, Natalie’s company, Covermade, offers patented bedding products that offer unique design. Her bedding features straps that help to keep comforters in place- and her ecommerce strategies have elevated her brand to showcase it’s ingenuity.

Alison first made her business mark by selling monogram and sewing services on Etsy. With a focus on children’s items and later expanding to women’s fashion, Alison’s popular products enabled her to expand her business little by little. She went from writing orders down in a notebook to shipping around 1,000 orders a day.