eCommerce Email Podcast (MailerSkills)

Lots changing in the digital world, just giving some updates... some tips on email leadership and some upcoming news.

This might be a controversial episode, but in this I explain the golden goose many copywriters salivate over that isn't what it seems, how to avoid bad deals and how to manage the good ones for profit and success. Should you do a joint venture or rev share deal? Listen in and find out.

Things are shifting rapidly. We're seeing some challenges and amazing opportunities. Let's take this time to discuss how to stay strong, what you can do as an agency, a business etc. It's time to manage our mindset, look for opportunities and above else, keep mailing. In this podcast I discuss one important reason why we must keep mailing and stay positive.

Vanessa is the author of The Email Empire and in this call, I dig into how she got into her line of work, success stories, struggles and some of the methods and approaches she uses for Email Marketing.

Drew is a professional copywriter who works with marketing agencies, international businesses, local and online businesses to increase sales.

He has a real passion for getting under the skin of your ideal prospect and selling them… especially via direct mail and print, but also online…

When he’s not creating new sales angles and writing persuasive copy to increase conversions, he’s learning the tricks of the trade in raising a newborn girl

In this episode:
- How to get people's attention
- How to persuade people
- How email compares to direct mail
- Secrets to writing amazing headlines
- A secret from a copywriting expert
- Closing methods (getting the sale)
- What you should never do in email.. and more!

I thought I'd take a quick moment to peak into some cold emails being sent out, discuss subjects that work, re-engagement subject lines and stuff that it takes to get higher open rates.

I also discuss the impact relationship has on email open rates.

On today’s show we have Kevin Polley - Founder of the marketing firm Mutual Advantage in the UK and owner of the software ARP Reach. Also the CEO and founder of Wordpress webhost called TheHostingShop.co.uk.

Now, ARP Reach is a piece of software you can install on your own web host for sending email, setting up autoresponders etc.

It can be installed on a smaller web host or in the Amazon cloud, or on a custom server and allows you to manage your OWN reputation and your OWN marketing without the heavy hand of ESP’s like Aweber, Infusionsoft etc.

Kevin - Before we dig into the meat of today’s chat, tell us a bit about yourself and how you found yourself the owner of this amazing technology?

Tell us a little bit about what you like about ARP and what you feel it’s advantages are?

Questions I asked Kevin:

- How long have you been managing email systems?
- A while back you told me about this gentleman that’s score dropped really low… (no names needed) how low did it actually get?
- What types of things did you do and how long did it take to fix?
- What are some best practices people can take away?
- How do you feel about the 4 most common reasons we install ARP for?
- What's the future of ARP look like, and can we give anyone a sneak peek?


Curious about ARP Reach? You can just go to www.ARPReach.com or contact [email protected], to learn more!

Thanks Kevin, You’ve been awesome!

Adrian Savage, founder and creator of WeDeliver.email shares his amazing story of creating a slightly controversial and edgy solution to a regularly whispered out problem. Inboxing with Infusionsoft! We talk large lists, results and... even if you're NOT on Infusionsoft, we talk tools and strategies to reaching inboxes, testing your authentication and more in this VERY candid interview.