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eCommerce Evolution | 308: YouTube: Measuring Incrementality, Crafting Effective Ads, and Driving Real Growth with Jordan West
This is a recent recording from my appearance on Jordan West‘s podcast. There’s been a lot of buzz lately about the incrementally of YouTube after Haus Analytics revealed a groundbreaking report from 190 incrementally tests involving YouTube (link: https://www.haus.io/blog/do-youtube-ads-perform-lessons-from-190-incrementality-tests). On this episode I share eye-opening case studies demonstrating how YouTube drives significant incremental growth –...
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By CommerceTracksThis is a recent recording from my appearance on Jordan West‘s podcast. There’s been a lot of buzz lately about the incrementally of YouTube after Haus Analytics revealed a groundbreaking report from 190 incrementally tests involving YouTube (link: https://www.haus.io/blog/do-youtube-ads-perform-lessons-from-190-incrementality-tests). On this episode I share eye-opening case studies demonstrating how YouTube drives significant incremental growth –...