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Ecommerce Exchange
Ecommerce Exchange episodes
- Ep 7: Engagement Through Email Marketing And Customer Data
Phil Greenwood, Partner Manager at Klaviyo, joins Matt and Louis for a discussion about email marketing, using customer data, database segmentation, online engagement, personalisaton, and how Covid is changing the ecommerce landscape.
39 min - Shopify Meetup: Maximising MarketingJoin Eastside Co and Klarna for an online event as we discuss the changing retail landscape and what a post-pandemic world means for businesses. From customer acquisition, through to conversion and retention, we look at the challenges retailers are facing and how they can maximise their marketing budget to continue to thrive.1 hr 32 min
- Ep 6: How Loyalty Programs Can Create Repeat Buyers
Join Kerri from LoyaltyLion and Louis and Matt from Eastside Co as they discuss turning first-time buyers into repeat customers.
Online orders for the “new essential brands” have been growing at an exciting rate. But what are these brands doing to retain their new customers?
Now is a great time to focus on turning an influx of new online shoppers into long-term, loyal customers, by boosting your repeat purchase rates.
45 min - Ep 5: SEO Strategy And Best Practice For Online Businesses
Join Matt as he chats with Head of SEO, Will, and SEO Executive, Jack, about the state of SEO in 2020. What tactics should you be employing, and what's best left in the SEO dustbin? The time-stamps below show when different topics are discussed:
13:12 - BERT
19:00 - Outdated tactics/persistent SEO mistakes
26:18 - Linkbuilding
35:00 - Site migrations
38:44 EAT
48 min - Ep 4: Building Customer Loyalty For More Sales
CEO and Founder of Eastside Co, Jason Stokes, discusses his top tips for improving customer loyalty in ecommerce.
21 min - Ep 3: Being Creative in Ecommerce
Join our Head of Creative, Andy Rouse, and Marketing Director Louis Thompson, as they discuss the importance of creative in ecommerce, and how getting it right can boost brand awareness and sales.
30 min - Ep 2: The Customer Journey
Welcome to episode 2 of the Ecommerce Exchange Podcast. Join us as Marketing Director, Louis, talks through his customer journey framework, SCALE, and how implementing it can help ecommerce businesses build long term customer relationships.
19 min - Ep 1: Preparing Your Online Store For Black Friday
Join our Marketing Director Louis as he talks to Matt, our Head of Content, and gives his top tips to help online businesses prepare for sales seasons such as Black Friday and the pre-Christmas period.
36 min
About Ecommerce Exchange
From the publisher's feed
Join us as we discuss all things ecommerce with domain experts. Everything from marketing and design, to development, apps, customer experience and more!