This week's episode of "Ask an Ecom Expert" is with the wonderful Indre Banaityte of PitPat. As an ex Genie, she has experience brand side and agency side which she shares with us.

We’re all doing it – wearing smart devices on our wrists and measuring our activity on our phones. What seemed like a craze a few years ago is an established thing today. Now, with PitPat, your dog can do the same. PitPat gives you an easy way to keep track of your dog’s activity level, to manage their weight, and because it’s all about your dog, to have lots of fun along the way.

Sections 🎬

0:00 Intro by Hannah

1:11 Best Digital Marketing Education

2:42 What is PitPat?

3:33 Naked Wines Marketing

5:32 The Future of Social Media Marketing

7:34 Niche Marketing Strategies

11:00 Social Media Marketing, Full-Funnel Approach

13:36 Facebook Objectives

14:27 Mass Audience v Niche Targetting FB

15:45 New Product Category Education

18:00 YouTube and TV Advertising 19:29 Favourite Martech

21:56 Favourite Ecommerce Brand

21:57 Influencer Marketing Fail

25:22 Ecommerce Slack Channel

Guest Details

PitPat - https://www.pitpat.com/

Indre - https://www.linkedin.com/in/indre-banaityte/

Host Details

Genie Goals - https://www.geniegoals.co.uk/

Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah

This weeks episode of "Ask an Ecom Expert" is with the inspirational Whitney Bromberg Hawkings, Founder and CEO of Flowerbx. But most people in the fashion industry knew her as "Tom Ford's right-hand lady" until a few years ago.

After 18 years working for Tom Ford, first at Gucci then his own brand - Whitney had a "now or never" moment with Flowerbx. There are so many lessons to take from this conversation with Whitney, about branding, discipline, strategic partnerships, series a funding to name a few.

Flowerbx isn't just another flower business, they're a zero-waste business that offers extraordinary flowers, delivered. Their seamless customer journey, as well as market-leading freshness, differentiates them from competitors. Not to mean some very exclusive brand partnerships, putting them at the forefront of fashion.

Guest Details Flowerbx

- https://www.flowerbx.com/

Whitney - https://www.linkedin.com/in/whitney-hawkings-643a3317/

Host Details

Genie Goals - https://www.geniegoals.co.uk/

Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah

This weeks episode of "Ask an Ecom Expert" is with passionate entrepreneur Hitesh Anand, Founder and CEO of Gibie Home Furnishings.

Hitesh's insight into the textile industry is unparalleled. This knowledge along with 3 years of market research has led to the creation of Gibie. It's a bath linen company with a difference - they use the 5000-year-old Ayurvedic practices instead of chemical dying to colour their garments.

Being a bootstrapped business, Hitesh talks about how Gibie cuts through the noise to target its consumers. A combination of organic marketing, community building and adding value to consumers experience are helping him develop this inspiration brand.

Sections 🎬

0:00 Intro by Hannah

1:38 Hitesh's Background

4:03 Ayurvedic Dying Process & Scaling

5:05 Sell the benefits not the product

5:41 How to ensure sustainability throughout the business

8:22 Sustainable Supply Chain

9:39 Being Honest with Consumers

11:09 The Value of Customer Feedback

12:26 The Pre Launch Process

13:01 Market Entry Strategy - DTC and USP

14:56 Organic Marketing and Community Building

17:13 Favourite Ecommerce Brand

18:20 Question - Live Shopping

Guest Details

Gibie Home Furnishings - https://www.gibie.co/

Hitesh Anand - https://www.linkedin.com/in/hiteshanand/ or Instagram @hiteshanand

Host Details

Genie Goals - https://www.geniegoals.co.uk/

Hannah Hooton - https://www.linkedin.com/in/hannahhoo... or Instagram @ecomexperthannah

This weeks episode of "Ask an Ecom Expert" is with the industry disruptor Nikolay Piriankov, Founder and CEO of Taylor & Hart.

Nikolay is unbelievably honest, opening up on the challenges of being a Founder and growing a start-up to a multi-million-pound business. Covering how to hold the customer's hand through the e-commerce experience and ensuring your business is sustainable regardless of size.

Taylor & Hart is an online jeweller redefining the rules of engagement with a collaborative approach, exceptional quality at every price point, and technology that places you at the centre of the design process. Their beautiful slogan is "Love has no limits and neither do we."

Sections 🎬

0:00 Intro

1:09 Spotting the gap in the market

4:13 What is being an entrepreneur like?

4:57 Disrupting a crowded space

5:30 Building a differentiated brand

7:31 What it takes to build a venture-funded business

8:48 Importance of an accelerator programme

10:01 Sales Approach

14:07 Sustainable Roadmap

17:36 B Corps Greenwashing

21:29 Bricks & Mortar vs Online Only

26:38 How to increase your database in a new market

30:23 Handing over control as a Founder

32:39 Sustainable favourite, Whirli

36:00 TikTok Marketing

36:50 What is the "next" marketing channel?

NB - Apologies for the poor connection from 27min+, visual becomes pixilated but the sound quality is still on point.

Guest Details

Taylor & Hart - https://taylorandhart.com/

Nikolay Piriankov - https://www.linkedin.com/in/nikolaypi...

Host Details

Genie Goals - https://www.geniegoals.co.uk/

Hannah Hooton - https://www.linkedin.com/in/hannahhoo... or Instagram @ecomexperthannah

SHOW LESS

The first episode of our new series "Ask an Ecom Expert" is with the exceptional Angela Ward of Rodd & Gunn.

Angela sits down to discuss how they make the customer experience exceptional and memorable every time and what her favourite brands do to stand out.

Rodd & Gunn is a proud kiwi menswear brand that has taken the US, Australian and New Zealand markets by storm. Having launched their flagship store in Conduit Street London, they have their sights set on the UK to fuel their international growth ambitions.

Sections

0:00 Intro

0:43 Journey to Rodd & Gunn

2:51 Impact of COVID and 2021 strategy

6:41 Launching in the UK

12:13 Store pick and pack vs 3PL

13:41 Global customer services

15:40 US, UK, NZ, AUS English speaking trends & differences

18:36 Experiential brand 24:08 Maintaining the brand internationally

24:54 Biggest challenge in 2021/22

28:14 Favourite brand of the moment - Mecca Beauty

Guest Details

Rodd & Gunn - https://www.roddandgunn.com/uk

Angela Ward - https://www.linkedin.com/in/angela-ward-8474ba12/

Host Details Genie Goals - https://www.geniegoals.co.uk/

Hannah Hooton - https://www.linkedin.com/in/hannahhooton/