In this episode of the Customer Commerce podcast, hosts Jess, Mikel, and David discuss various topics ranging from travel experiences to email marketing strategies, innovations in retail, and the impact of copycats in business. 

They share the importance of effective and truthful email marketing, the introduction of smart trolleys in Australian supermarkets, and the challenges of originality in business. 

The conversation emphasizes the need for authenticity and trust in customer relationships, as well as the significance of innovation in entrepreneurship.

Takeaways:

• The hosts debate the ethics of using mistakes or apology emails as marketing strategies.
• Mikel emphasizes the importance of being truthful in communications.
• David highlights the long-term consequences of manipulative marketing tactics.
• The introduction of smart trolleys in Australia is discussed as a retail innovation.
• The hosts express their views on the impact of copycats in business.
• Mikel advises entrepreneurs to focus on creating unique solutions.
• David stresses the importance of sustainable business practices over quick fixes.

The Smart Trolleys

When email stuff ups are good for business 

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