Great ROAS but no profit? If you’re a Shopify brand watching revenue grow while margin disappears, this episode shows you where the money actually leaks. In this episode, Thomas Gleeson, co-founder of StoreHero, breaks down: The “margin paper cuts” hiding in every order: shipping, duties, returns, and rogue discount codes draining contribution margin Why most...

There’s revenue sitting in your Shopify store right now, and most brands doing $1M+ never capture it because they’re too busy fighting fires. In this episode, Apoorva Modi, founder of Revenue Agent and ex-Google ads operator, breaks down: Why the revenue you’re missing is already hiding across eight levers, from pricing and bundles to retention...

ChatGPT and Google’s AI are recommending products right now, and Shopify brands with messy, scattered product data are the ones getting skipped. In this episode, Trever Chidester, director of partnerships at Plytix, breaks down: Why clean, structured product data is the growth lever that gets you discovered in ChatGPT and AI search How to bulk...

AI voice agents are recovering 35% of abandoned Shopify carts, and most operators haven’t noticed yet. In this solo episode, Steve Hutt breaks down: Why AI voice beats email recovery flows by 3x on abandoned carts (and the stage where it actually pays off) How one Shopify brand cut $18K/month in support costs while CSAT...

Meta and Google CACs keep climbing, so Shopify brands are paying micro-influencers in product, not cash. In this episode, William Gasner, co-founder and CMO of Stack Influence, breaks down: Why the product-for-post model beats cash payouts at scale, with lifetime content rights and access to 11M+ vetted creators The Amazon cold start fix: how external...

AI just delivered a stranger to your Shopify store who has zero brand context — and the first 48 hours after purchase decide whether they ever come back.  In this solo episode, Steve Hutt unpacks fresh Shopify data and breaks down:  Why AI-referred shoppers convert 50% higher with 14% larger AOV — and why most...

Your ads are hyper-personalized. Your Shopify storefront isn’t. That mismatch is leaking conversions for 7-figure brands. In this episode, Kratik Agrawal, founder and CEO of Kinect (YC-backed), breaks down: How real-time storefront personalization drove 10-12% conversion lift for early Shopify customers (and 2-3x for shoppers who engage the AI sales rep) Why non-commodity Shopify brands...

Your strongest Meta ads signal is sitting in Shopify, not the pixel, and most brands are leaving it untapped. In this episode, Tiago Costa, co-founder and CEO of FULLVENUE (the team behind Clustie), breaks down: The two AI-built audiences Clustie pushes into Meta: high-propensity buyers and 30-day LTV predictions Why first-party Shopify data beats pixel...

Scaling your Shopify brand to Amazon, Walmart, or TikTok Shop with revenue climbing but profit flat? You’ve hit the freelancer fragmentation trap. In this episode, Saad Sohail Khan, founder and CEO of Spectrum BPO, breaks down: Why the typical “PPC freelancer here, listing person there” stack quietly kills margins past $40K/month How an in-house team...

Out of millions of Shopify merchants, only 30 went live with OpenAI’s Instant Checkout before it got killed six months later. Here’s what actually happened with agentic commerce, and what to do about it.  In this solo episode, Steve breaks down:  The foundational gap that doomed Instant Checkout from day one (OpenAI launched without solving...