Acquisition costs creeping up? If you’re a Shopify brand treating creators as a gamble, TikTok Shop is turning them into a measurable acquisition channel. In this episode, Myriah Castillo, president of Joybyte, breaks down: – The “stoplight system” that tells you exactly which creator videos deserve paid ad spend– How TikTok awareness drives a 20%...

Sorting your Shopify collection pages by bestsellers feels smart, but it quietly buries your highest margin products and leaks revenue. In this episode, Julia Wawrzynek, Marketing Manager at Sortwise, breaks down: Why sorting for profit beats sorting for popularity, and how to surface high margin products without a clearance bin look The two metrics that...

One Amazon brand added $215K in annual profit across 15 SKUs by replacing its software stack with coordinated AI agents. In this episode, Chad Rubin, founder and CEO of Profasee, breaks down: How named AI agents own pricing, PPC, and demand planning, working your Amazon business 24/7 Why coordinated agents beat disconnected point tools when...

Paying more for ads while 97% of your Shopify traffic leaves without buying? The cheaper growth lever is conversion, not acquisition. In this episode, Krisztian Kiraly, International Partnership Manager at OptiMonk and former CRO agency founder, breaks down: How one brand lifted revenue 12% in under three months using AI product-page optimization, no extra ad...

Your conversion rate is lying to you. If you’re scaling a Shopify brand and treating CRO as a single number, this episode rebuilds how you diagnose what’s actually broken on your site. In this episode, Anthony Morgan, founder and CEO of Enavi, breaks down: Why the “intra-site funnel” beats conversion rate, with target baselines at...

Your attribution dashboard tells you ROAS dropped, but not what to do about it, and for scaling Shopify brands that gap costs real ad spend. In this episode, Maxx Blank, co-founder and COO of Triple Whale, breaks down: Why Triple Whale’s AI specialists (media buyer, creative director, conversion optimizer) now execute on ad accounts, not...

Great ROAS but no profit? If you’re a Shopify brand watching revenue grow while margin disappears, this episode shows you where the money actually leaks. In this episode, Thomas Gleeson, co-founder of StoreHero, breaks down: The “margin paper cuts” hiding in every order: shipping, duties, returns, and rogue discount codes draining contribution margin Why most...

There’s revenue sitting in your Shopify store right now, and most brands doing $1M+ never capture it because they’re too busy fighting fires. In this episode, Apoorva Modi, founder of Revenue Agent and ex-Google ads operator, breaks down: Why the revenue you’re missing is already hiding across eight levers, from pricing and bundles to retention...

ChatGPT and Google’s AI are recommending products right now, and Shopify brands with messy, scattered product data are the ones getting skipped. In this episode, Trever Chidester, director of partnerships at Plytix, breaks down: Why clean, structured product data is the growth lever that gets you discovered in ChatGPT and AI search How to bulk...

AI voice agents are recovering 35% of abandoned Shopify carts, and most operators haven’t noticed yet. In this solo episode, Steve Hutt breaks down: Why AI voice beats email recovery flows by 3x on abandoned carts (and the stage where it actually pays off) How one Shopify brand cut $18K/month in support costs while CSAT...