Most Shopify stores are bleeding margin with generic discount codes that get scraped, shared, and abused—while missing the strategic segmentation that actually drives conversions. In this episode, discover: How switching from “WELCOME10” to unique codes prevents coupon abuse while enabling targeted offers for new subscribers, win-back campaigns, and VIP segments—without the CFO panic about unlimited...

When Facebook shows 50 sales, Google Analytics shows 35, and Shopify shows 68 — which number do you trust to scale profitably? In this episode, discover: How server-side tracking eliminates the 20-30% revenue gap plaguing most Shopify brands’ analytics, bypassing Apple ITP and ad blockers to achieve 100% order relay from Shopify to your marketing...

Most Shopify sellers have no idea they’re breaking tax laws until it’s too late—and the penalties are brutal. In this episode, discover: Four types of nexus that trigger tax obligations beyond economic thresholds: physical locations, affiliate commissions, click-through traffic, and even trade show attendance create instant compliance requirements Why Amazon FBA sellers get blindsided when...

Most CRO agencies chase test velocity while your conversion problems go undiagnosed—here’s the research framework that changes everything. In this episode, discover: Why 80% of optimization work should happen before you launch a single test, using research to understand customer psychology instead of copying competitors The Intrasite Funnel diagnostic framework that reveals the four critical...

AI is reshaping customer discovery, and if you’re not showing up in ChatGPT or Perplexity recommendations, you’re invisible. In this episode, discover: Why Answer Engine Optimization (AEO) matters now—AI recommendations convert 5x better than Google clicks while 56% of searches result in zero clicks The revenue optimization framework that helped brands scale past 8 figures:...

Shopify merchants generated $14 billion over BFCM weekend—but the real test starts now with fulfillment execution and operational strategy. In this episode, discover: Why apparel, beauty, and toys grew 20-40% YoY while you’re strategically timing inventory to avoid cash pressure (the inbound spike happened one week later than last year) How international markets exploded with...

Bluetooth scanners failing during your busiest checkout rush is about to become a problem of the past. In this episode, discover: How Shopify’s new POS Hub eliminates the wireless peripheral failures that generate most retail support tickets—using wired connections that work with legacy hardware worth thousands Why 1-hour local delivery via Uber Direct integration matters...

Most DTC brands lose 15-30% of their margin to return processing mistakes they don’t even know they’re making. In this episode, discover: Why the “chaos corner” in your warehouse costs more than the actual refunds—from restocking delays to inventory write-offs that silently destroy profit margins How 50-500% return volume spikes in January-February create your biggest...

Most e-commerce teams are drowning in manual work that AI should be handling—but there’s a massive gap between AI hype and AI that actually works. In this episode, discover: How autonomous agents differ from chatbots and query tools—no more babysitting or constant prompting required for repetitive tasks The exact process one D2C fitness brand used...

You’re paying affiliate commissions on customers who were already buying from you—Josh Kennedy calls this the “$20 billion mistake.” In this episode, discover: Why 2/3 of affiliate partnerships drain profit instead of driving growth—loyalty platforms and coupon sites intercept checkout without creating value The search-first framework that generated $10M in real revenue—reverse-engineer where customers already...