In this week’s episode of The Retail Tea Break podcast, I’m joined by a guest who is a global eCommerce and digital transformation leader. Dean McElwee is the author of ‘eCommerce for CEOs’.

From omnichannel to marketplaces, B2B eCommerce, and Direct to Consumer, Dean has had a varied career covering local, regional and global roles across both emerging and developed markets. Before joining The Stanley Black & Decker Company, Dean held roles at The Kellogg Company, The Coca-Cola Company, Mastercard Advisors and Nestle. All this experience gives him a unique perspective of the eCommerce landscape across the world, how it is evolving and what to do about it. This is a fascinating conversation, full of golden nuggets and thought provoking ideas. So grab your cup of tea, sit back and listen in!

Topics: 

• Writing the new book ‘Ecommerce for CEO’s- what every CEO and C-Suite leader should know about ecommerce’
• The seismic shift in consumer buying behaviour
• Ecommerce isn’t the magic solution to grow a brand or drive sales…    
• The explosion of D2C brands
• Measuring ecommerce performance
• What’s next in the world of ecommerce?

To purchase the book visit: https://amzn.eu/d/0UNYATN

Transcription and show notes available at: https://theretailadvisor.ie/