From rewarded video to gaming, slots to asian vegetables, Jonathan Lau has a fascinating background in performance marketing and growth strategies. This week we discuss how eCommerce differs from gaming in team dynamics, LTV modeling, channel mix and more.  We also discuss the breaking news of how Apple is beginning it's crack down on its ATT privacy initiative! 

We also discuss the breaking news of how Apple is punishing MMPs for fingerprinting!

Learn more about how to grow your mobile app at upptic.com

Guest:

Jonathan Lau

References:

Arizona’s App Store bill is quietly killed

Nexon makes large investment in entrenched gaming brands

Strikes smacks down Adjust for fingerprint

Weee! is where you can buy Asian and Hispanic groceries

eCommerce Growth Strategies with Jonathan Lau