In this conversation, Charlie Ninegar, VP of Sales at Nixon, talks about his downfalls and successes, how Nixon maintains an edge over competitors, and the many benefits of taking control of your marketplace presence. Hear about Charlie’s involvement with innovative startups, the importance of distribution and brand control, what new brands should prioritize, and some of the misconceptions about ecommerce.

[01:02] Charlie’s background

[02:34] Nixon

[04:22] Startups and innovation

[10:54] Charlie’s career: lessons learned and successes

[15:26] The importance of distribution and brand control

[19:05] The benefits of taking control

[23:48] Maintaining an edge

[29:53] Important considerations for new brands

[34:46] Ecommerce misconceptions

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