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eCommerce Marketing Podcast
eCommerce Marketing Podcast episodes
- Ecommerce Trends for 2018 – with Dave Chaffey
Marketing Strategies Revealed in this Episode:
- Getting specific customer feedback from specific pages of your site
- Conversion rate optimization
- Customizing Offer Messaging
- Using Machine learning to customize ads
31 min - Using Quizzes to Generate Leads and Drive Sales – with Josh Haynam
Marketing Strategies Revealed in this Episode:
- The use of quizzes in digital advertising
- What specific apps to use for online quizzes
- How to implement quizzes through social media
- How to come up with engaging questions
25 min - The Use of Artificial Intelligence in Digital Advertising – with Yang Han
Marketing Strategies Revealed in this Episode:
- The use of artificial intelligence in digital advertising
- How machine learning and data-intelligence can help increase advertising campaign ROIs
- Predicting conversions
- The use of "Smart" ads ( personalized creative and messaging)
23 min - Influencer Marketing on Platforms Like YouTube and Instagram – with Yogin Patel
Marketing Strategies Revealed in this Episode:
- How to leverate influencer Marketing on Youtube
- How to leverate influencer Marketing on Instagram
- Strategies for reaching out to Influencers
34 min - How to Use Customer Data to Inform Your Entire Business – with Ravi Parikh
Marketing Strategies Revealed in this Episode:
- How to get started with data analytics
- What key data metrics a business should focus on
- Get direct feedback by talking to customers
22 min - The On-Demand Economy for Work and Home – with Scot Wingo
Marketing Strategies Revealed in this Episode:
- How to implement on-demand services to your customers
- Making your customers life more convenient
- How to add value vs. convenience
25 min - The Power of Upselling for Your eCommerce Business – with Chris Mason
Marketing Strategies Revealed in this Episode:
- How to get started upselling
- What we can learn about upselling from the eCommerce leaders
- The Do's and Don'ts of upselling
23 min - How to Use Email Marketing to Drive and Grow eCommerce Sales Predictably
Marketing Strategies Revealed in this Episode:
- How to consistently drive and grow sales with email marketing
- Email marketing automation
- How to put together an email marketing program
17 min - How to Increase Sales and Expand Your eCommerce Audiences Using Facebook Live and Chatbots
Marketing Strategies Revealed in this Episode:
- Understanding emerging forms of social eCommerce
- How to use Facebook Live for eCommerce
- How to use chatbots for eCommerce
16 min - How to Use Cohort Analysis to Increase Your eCommerce Conversions
Marketing Strategies Revealed in this episode:
- How to use Cohort analysis to optimize your eCommerce
- Conversion funnel optimization
- How to understand your customers
17 min
About eCommerce Marketing Podcast
From the publisher's feed
The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts…
use to grow their businesses.