eCommerce Marketing Podcast

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Over a decade ago, Damon Burton, a husband and father of three, beat a billion dollar company by outranking their website on Google. From then on he realized he was onto something great and went on to build an international search engine marketing company that's worked with Inc. 5000 and Shark Tank featured businesses alike. Having started his business right before the 2008 recession, Damon is familiar with navigating and growing a business during confusing times, including tripling revenue during the recent pandemic. Since founding his company, SEO National, in 2007, Damon has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed and USA Weekly as he helps big and small clients make more in a month than they used to in a year.

In this episode, you will learn

• The foundational differences between SEO and paid advertising strategies, and how these differences affect a business's digital marketing approach
• How do you evaluate the long-term value of SEO investments compared to the quick wins of paid advertising
• How do SEO and paid ads differ in terms of building audience trust and engagement and does one method lead to more loyal customers than the other
• How do SEO and paid ads differ in terms of building audience trust and engagement
• How do the costs and ROI of SEO compare to those of paid advertising, especially for small businesses or startups with limited budgets
• How does the volatility of SEO due to algorithm changes compare to the stability of paid ads
• How can businesses best integrate SEO and paid advertising into a cohesive digital marketing strategy

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial!

Jason Friedman, is a serial entrepreneur who turned his passion for theater into a blueprint for business success. As CEO of CXFormula, Jason has revolutionized customer experience, applying storytelling and psychology to help companies across industries—from retail giants to financial institutions—achieve explosive growth. Recognized by Ernst and Young as Entrepreneur of the Year and leading his company to the Inc. 5000 list multiple times, Jason's unique approach has made a significant impact. Beyond his professional accolades, he's a proud dad and dog lover.

In this episode, you will learn

• The importance of customer journey mapping in ecommerce and how it can be effectively implemented to enhance the customer experience
• How critical personalization is in ecommerce settings, and strategies for creating more personalized customer experiences
• What role does customer feedback play in shaping the customer experience, and what are some effective ways for businesses to collect and act on this feedback
• How emerging technologies like AI and VR are changing the landscape of customer experience in ecommerce over the next few years
• The biggest trends and changes in ecommerce customer experience that are coming within the next decade

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial!

Andy Neary is a former Professional Baseball Player, a two-time Iron Man finisher, business coach, and founder of Complete Game Consulting. Combining the skills and talents he used to compete in professional baseball and Ironman, Andy's on a mission to help business and insurance professionals succeed in their careers and in life. He helps insurance professionals target the right audiences at the right time. His programs help people cultivate the "off-field" habits, mindset, and rituals that lead to all-star performances.

In this episode, you will learn

• How Andy's experiences in sports have influenced his approach to building a brand
• The foundational principles for crafting marketing messages that naturally attract the target client
• An example where a brand successfully implemented the strategy of telling their prospect's story, and the impact it had on their marketing outcomes
• Common pitfalls brands fall into when trying to adopt this prospect-centered storytelling approach, and how can they avoid them
• For businesses looking to pivot their marketing strategy to focus more on their prospects' stories, the first practical steps they should take to make this shift effectively

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial!

Amanda Sherry is the Director of Marketing at a Microsoft Gold partner, Western Computer, with a passion for showcasing the transformative power of data in the dynamic world of Microsoft solutions and marketing. With over 15 years of marketing experience and a Master's of Science in Public Communications, Amanda brings a unique blend of creativity and analytical prowess to the table.

In this episode, you will learn

• The most polarizing beliefs in marketing today, and how do they impact brand strategy and customer engagement
• Finding the right balance between being bold and polarizing, without alienating a significant portion of your target audience
• Misconceptions about SEO in the marketing world and the reality behind effective SEO strategies
• How can SEO be effectively integrated into marketing strategies that may be considered polarizing
• Emerging trends in SEO and digital marketing that will shape the future of how companies market their products and services, especially in contexts that may involve polarizing approaches

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial!

Jeremy Ryan Slate is the host of the Create Your Own Life Podcast, which studies the highest performers in the world, as well as the CEO of Command Your Brand. He holds a BA from Seton Hall University in Catholic theology and World Religions, with a concentration in Judaism. Jeremy studied Catholic literature at Oxford University, as well as holding a Master's in Roman Emperor Worship from Seton Hall University. His podcast was named the #1 Podcast to Listen To by INC Magazine in 2019, as well as Top 40 Under 40 by Podcast Magazine in 2022. He's the author of the best-selling book Unremarkable to Extraordinary: Ignite Your Passion to Go From Passive Observer to Creator of Your Own Life; in addition to his new book Command Your Brand: Grow Your Impact, Income and Influence in the New Media Landscape. Jeremy and his wife, Brielle, co-founded Command Your Brand—a new media public relations agency designed to help entrepreneurs share their message by appearing as podcast guests.

In this episode, you will learn

• The most critical first step for brands looking to tap into the billion-dollar podcast market, and why is it so pivotal
• How can new podcasters create content that not only engages their target audience but also encourages loyalty and growth
• Effective monetization strategies for podcasters who are just starting to build their brand presence
• How do you believe podcasts offer a unique advantage in storytelling for brands, and can you provide an example of a brand that has done this exceptionally well
• The most effective ways podcasts can cross-promote with other media to amplify their reach
• Emerging trends that will shape the podcasting industry, especially for brands looking to grow their audience and influence

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial!

Tim Parkin is a coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. By applying more than 20 years of experience merging behavioral psychology and technology, Tim has generated over $100 million for global brands.

In this episode, you will learn

• What is Test-Driven Marketing and how it differs from traditional marketing approaches
• For businesses looking to implement a test-driven approach to their marketing strategies, where should they start
• What key performance indicators (KPIs) should businesses focus on when evaluating the success of their marketing experiments
• What are some of the most common challenges or obstacles companies face when adopting a test-driven marketing approach
• Insights into the tools and technologies that are essential for conducting effective marketing experiments
• How will test-driven marketing evolve and what are some emerging trends or technologies that you believe will significantly impact how businesses experiment with and optimize their marketing strategies

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial!

Sean Tepper is the founder and CEO of Tykr, a platform that helps people manage their own investments with confidence. Today he'll provide marketing tips, including Youtube, to help build more awareness and generate leads.

In this episode, you will learn

• How can podcast guest speaking specifically benefit e-commerce entrepreneurs, especially those who might not naturally seek the spotlight due to their introverted nature
• Insights on developing a content strategy for YouTube that not only attracts viewers but also converts them into loyal customers
• The most effective tactics for increasing viewer engagement on YouTube, and how these tactics help in lead generation
• How important is SEO in YouTube marketing, and what are your top tips for optimizing videos to ensure they rank higher and reach a wider audience
• The role of storytelling in YouTube videos? How can businesses use storytelling to connect with their audience and strengthen their brand
• What metrics do you consider essential for measuring the success of a YouTube marketing campaign, and how do you use these metrics to refine your strategies
• Emerging trends in YouTube marketing that ecommerce businesses should be aware of, and how should they prepare to adapt to these changes

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Head over to Leadfeeder.com and sign up for a 14-day (no strings attachd) free trial!

Mischa is a seasoned sales expert who once retired to teach yoga and be a stay-at-home dad. Now, as the founder of The Influence Army and host of the Table Rush Talk Show, he helps heart centered entrepreneurs amplify their message and build influence without costly advertising. Are you ready to go on an Influence Tour?

In this episode, you will learn

• How can podcast guest speaking specifically benefit e-commerce entrepreneurs, especially those who might not naturally seek the spotlight due to their introverted nature
• Key strategies for these introverted individuals to comfortably engage in podcast guest speaking
• Real-life success stories of introverted e-commerce entrepreneurs who've effectively used podcast guest speaking to grow their businesses
• Practical tips for introverts to prepare for podcast appearances and how can they leverage their unique qualities to connect with the audience
• How can e-commerce sellers integrate podcast guest speaking into their long-term marketing strategy, and what are the potential returns they can expect from this approach
• How can ecommerce entrepreneurs find suitable podcasts and pitch themselves effectively as guests on these shows

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.

In this episode, you will learn

• What are some effective strategies for personalizing email content that have significantly impacted customer engagement
• How do you leverage customer data to create a personalized email experience without infringing on privacy concerns
• What key metrics do you use to measure the success of your personalized email campaigns, and how have these impacted your overall sales and customer retention
• Challenges in implementing personalized email marketing and how to overcome them
• Emerging trends in personalized email marketing
• Top three pieces of advice to effectively engage an audience via email

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.

Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor's Employees' Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.

In this episode, you will learn

• How has affiliate/partner marketing evolved over the past decade, and what are the most significant changes
• What are the key strategies for creating a successful and sustainable affiliate marketing program
• What are some common misconceptions about affiliate marketing that businesses often have, and how do you address these
• How has technology impacted the affiliate marketing landscape, and what tools do you consider essential for modern affiliate marketers
• For those just starting out with affiliate or partner marketing, what are your top pieces of advice for achieving success
• Future Trends in affiliate marketing

For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com

Or on YouTube at:

https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ

Follow Arlen:

Twitter: https://twitter.com/askarlen

Facebook: https://www.facebook.com/arlen.robinson.7

Instagram: https://www.instagram.com/arlenyohance/

LinkedIn: https://www.linkedin.com/in/arlenrobinson/

Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

Thanks for listening. Be sure to subscribe and leave a review.