Want to add an additional revenue stream into your product-based business? 

When you can combine your online direct-to-consumer growth strategy with a wholesale strategy big things can happen for your revenue AND profit. 

Today we chat to Wholesale Growth Strategist Sarah J Cross about all things wholesale. Sarah has been helping women with wholesale for 5 years and has had her own product business too.

Sarah and I could talk for hours about our mission to help more women make more money so they don't have to return to the corporate world. 

Listen & learn all about:

• Overcoming selling & marketing mindset barriers
• Why working with a coach is so valuable 
• What you need to have in place before you can successfully sell wholesale
• How to easily implement wholesaling to scale sales offline
• How to start approaching stockists 
• The power of building solid relationships 
• Why wholesale can improve your profits 
• Pricing your product for wholesale 
• Real story - Danni from Meeraboo Candles 
• What characteristics a business owner needs
• The challenges of the first 3 years in business 

Such a great chat! 

Fin Sarah here www.sarahjcross.com

Buy your Cruise into Q4 3-Part Workshop ticket this week for a special bonus!

lisabyrne.teachable.com/p/cruise-into-q4

https://lisabyrne.teachable.com/p/cruise-into-q4

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Side-hustle to world domination! Eleanor Cullen is the founder and creator behind the much-loved minimalist tableware brand We Might Be Tiny.

This is the BEST chat with such an awesome woman, I know you are going to love this ep and get a tonne of game-changing insight from Eleanor's inspiring journey.

We chat:
- How she started her business whilst on maternity leave
- How she chose a business model that set her up for success from day 1
- How her business and marketing has evolved over 6-years
- How her focus shifted to direct to consumer
- Launching a new product using an army of influencers
- How has she invested in herself and skills over time
- Eleanor's advice for business owners in the early year trenches of growing their business

Check out Eleanor's beautiful products here:
https://www.wemightbetiny.com.au/

Want to work with me? Book a call and we'll get chatting!
https://lisabyrne.com.au/services/

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Shopify 2.0? YES! Shopify recently announced exciting new updates coming to the platform which will impact developers and Shopify merchants like you.

My guest Kerri Bennett from Yellow Door Digital and I discuss what they are, what they mean, how it will impact you, and what changes you need to be across. Plus a tonne of helpful other tips and advice around all things Shopify and optimising your store.

Want to stay up to date on changes relevant to growing your online store AND tap into a community of women walking the same path as you? Join my free Facebook group 'eCommerce Marketing Society' here:
https://www.facebook.com/groups/ecommercemarketingsociety

If you would like to work with me 1-1 or take one of my group programs, head to my website and get in touch:
https://lisabyrne.com.au/

Thank you to Kerri for joining us! You can find out how Kerri can help you improve or build your Shopify store here:
https://yellowdoordigital.com.au/

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From Pharmacist to female co-founder Australia's most well-known Magnesium skincare brands - The Base Collective - Melbourne-based duo Cassie Sanghvi takes us inside what it's really like to scale a brand, own your niche and constantly innovate to attract new customers.

We also chat about how our female superpowers like intuition, creativity, and community building give us an advantage and how to use it.

Such an inspiring, strong and modest person - thank you for joining me, Cassie!

And P.S. these products really do work - no more sore muscles with magnesium!

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Meet Dannielle, Founder of Meeraboo. Danni is a candle maker, bush business advocate, Mum of two, and recent graduate of eComm Grow Strong!

Needless to say, she is a very busy lady! And like many of my eComm grow Strong students - Danni was confused and overwhelmed when it came to finding clear direction for her marketing and also more effective ways of increasing her revenue.

Today we chat about:

How Dannielle started her business in 2004
How Covid became make or break time
Using wholesale to grow her business
What she loved about eComm Grow Strong
Why she started a virtual tradeshow
What The Bush Boutique is all about

Danielle is an inspiration, just like so many of you wonderful women. Keeping it real, supporting her community and being Mum.

Take a listen to learn how she makes it work

There is still time to join eComm Grow Strong! Join today:
https://lisabyrne.com.au/ecomm-grow-strong/

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One of the most challenging experiences of growth is finding the right people to bring into your business to help you take those next big steps.

Whether it’s an office manager, social media manage, virtual assistant or a whole bunch of things rolled into one - knowing how the heck to find that unicorn you can trust with your business baby can be such a daunting process that so often we avoid it for far too long and then we hit burn out.

Today on the podcast I chat with a dear from of mine and all round epic human, Michelle Broadbent. Michelle is a Business Strategist and she helps women cut through the overwhelm with practical and strategic solutions so they can grow.

One of those solutions is a program she recently launched called Finding Unicorns. So many of you lovely ladies ask me about hiring the right people, so I know you are going to get so much out of this chat!

We cover:

🦄 Why hiring is the key to growth
🦄 Knowing when you need to hire
🦄 How to identify what you should hire for
🦄 How to find your unicorn
🦄 Different employment options
🦄 How to screen applications

And lots of laughs and good old chat.

You can find out more about Michelle here:
https://www.michellebroadbent.com.au/

Enrolment is open for my 10-week course & coaching program eComm Grow Strong. Doors close soon!

Join now at

https://lisabyrne.com.au/ecomm-grow-strong/

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How and why to get started with video marketing

Ok before you run away and hide - videos aren’t that scary! They can actually be really easy and…. FUN.

In this ep I give you a sneak peek inside the Video module of ECOMM GROW STRONG. I’ll take you through

- Why your organic marketing strategy is more important now than ever
- Why video marketing is essential for product based businesses
- 3 of my favourite ways to get started

Basically - stop overthinking and start doing!

Want to work with me? Here’s how:
www.lisabyrne.com.au/myprogram 

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You know those stories you tell yourself about promoting yourself/brand/products on social media?

You know the ones:

“No one cares what I have to say”
“No one likes what I post”
“I can’t show my face on social”
“I don’t know what to post about”
“I’m terrible at social media”

These? Are stopping you from making more money, helping people find your product, serving the people you started your business to serve.

So the cold hard truth is you have to get out of your head and start taking action. Easy to say, right?

In this episode, I explain where social media sits in the eCommerce sales process - what your customer is thinking, doing and looking for at each stage and how social media serves its purpose.

Also, I’ll help you see, feel and understand those mental blocks and barriers you have put between you and social media.

Get your journal out ladies, we’re going to work through some things!

If you want me to support you and personally guide you step-by-step in creating a marketing strategy for more sales?

You need to join ECOMM GROW STRONG - my 12-week course & coaching program which opens again in June 2022!

Pop your name down on the waitlist you will save $200 off the price! 

https://lisabyrne.com.au/ecomm-grow-strong-waitlist/

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How to convert more sales by improving your website
In this episode, I chat with a fellow Marketing nerd helping women in eCommerce - Reese Spykerman. Reese is a website conversion optimization expert, and we have a great time sharing tricks, tips, and opinions around what’s working and what isn’t working on online stores today.

We chat through:

📱What website conversion optimization is
📱How pretty doesn’t equal profit when it comes to website design
📱Why focusing on the foundations of your website is so important
📱Spin to win wheels - yay or nay?
📱Copywriting - how far do you go highlighting problems and pain points
📱Using landing pages when running Facebook conversion ads

I hope you pick up some great tips! To learn more about how you can improve your website, increase sales and focus on the RIGHT types of marketing - add your name to the waitlist for the next round of eComm Grow Strong - 10 weeks to solid business foundations, clear marketing plan, and practical strategies to implement straight away https://lisabyrnemarketing.ck.page/64706694e3

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One of the most common struggles I hear from business owners in the early years to growth is they feel unorganised, constantly jumping from one thing to the next and they don't know where to focus their time, money, and energy. This is because they don't have a plan. Even the most simple, top-line plan is going to give you more clarity, direction, and focus. Without this? You will struggle to get consistent results from your marketing. Today I'm taking you through a sneak peek into the Planning module of my eCommerce marketing course - ECOMM GROW STRONG. I will help you understand why you need a plan, when to plan and what key ingredients do you need to include. If you would like to know more about my course which is opening again in July - add your name to the waitlist (this also means you get exclusive access to bonuses!) Enjoy x

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