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eCommerce Merchant Memo
eCommerce Merchant Memo episodes
- BONUS: Ben's Top Takeaways From HiConversion's eCommerce Fastlane Appearance
Zee Aganovic, CEO and Co-Founder of HiConversion, joined Shopify’s Steve Hutt on the eCommerce Fastlane Podcast, to talk about some of the most difficult problems Shopify teams are facing (but maybe don’t want to admit).
Topics include product recommendations, personalization, and why 90% of your visitors will never buy from you 🤯
Ben recaps the episode for The eCommerce Merchant Memo.
*THAT* AMAZON PERSONALIZE VIDEO:
https://www.youtube.com/watch?v=9tArgQrJBzE
You should subscribe to Steve Hutt's eCommerce Fastlane podcast:
https://ecommercefastlane.com/podcast/episode-133/
Install and try HiConversion Recommend powered by Amazon Personalize for Shopify:
https://apps.shopify.com/hiconversion
13 min - How Machine Learning (AI) Improves Your eCommerce Shopping Experience
From attracting new customers and recommending products to customer service chatbots and personalized emails — this is how machine learning is changing our industry.
Learn more about automation and why 91% of users believe it’s an essential part of eCommerce marketing.
17 min - BONUS: Why Optimizely’s Acquisition by Episerver Shocked MeMany of the biggest a/b testing and personalization platforms - Optimizely, Dynamic Yield, Monetate, and Evergage - have recently been snapped up by bigger companies? I take a quick look at why and what this means for brands using them.10 min
- Flexible Payments: The Ultimate Way To Pay Online?Flexible payment options are blowing up, with dozens of companies jockeying for merchant’s business and consumer’s attention. I explain what it actually is, the promise of growth, and share 5 innovative companies that are flexing hard.13 min
- So, You Want to Be a Data Driven eCommerce Manager?Get 3 strategies for actually becoming data driven when it comes to improving your website’s shopping experience - including the practical steps to apply this to a CRO program.15 min
- What You're Missing About Your Conversion Rate And Why Revenue Per Visitor (RPV) Is The Most Influential eCommerce Metric
Did you know Revenue Per Visitor is actually a composite index, influenced by Conversion Rate and Average Order Value? In this episode you'll learn – definitively – why Revenue Per Visitor (RPV) is the #1 metric for impacting eCommerce growth. We even have the math and data to prove it.
Article explaining how to calculate your RPV:
https://www.hiconversion.com/blog/rpv-the-1-metric-to-grow-your-e-commerce-revenue/
14 min - 5 Checkout Metrics eCommerce Teams Can’t Afford To Ignore
If you’re unsure of how well your checkout is performing, there’s a good chance you’re losing considerable revenue. This episode gives you the rundown on the checkout metrics you need to know to grow sales from your existing traffic.
Those Shopify links we mentioned:
- How to use Accelerated Checkout
- About Dynamic Checkout buttons
Shameless plug:
Checkout Zen™ Shopify app – free to install, we'd love your feedback.
10 min - Your Digital Payment Buttons Might Be Hurting Conversions (And How To Fix it)
Not only are digital wallets & payments crucial to the modern eCommerce experience, but so is the design and presentation – learn why the styling, location, and type of payment options you show visitors might be your biggest immediate revenue opportunity.
Links:
- Payment optimization study
9 min - Checkout UX Apps You Need to Boost Conversions
From payments to copywriting, any improvement to your eCommerce checkout equals more revenue — in this episode you get 6 ways to think differently about your checkout experience via the software companies helping brands tackle it.
Apps mentioned in this episode:
- Bolt
- Copytesting
- StorifyMe
- Sezzle
- Okendo
- Checkout Zen
12 min
About eCommerce Merchant Memo
From the publisher's feed
Ben Virdee-Chapman, of HiConversion, briefs you on the fascinating technology and innovations influencing how people shop online. All recorded live, in one take.