eCommerce Nurse Podcast

In this episode of The eCommerce Nurse Podcast, we go beyond Amazon and TikTok to explore how brands can build a tailored eCommerce strategy that sets them up for long-term success.

Host Carina McLeod, ex-Amazonian and CEO of eCommerce Nurse, is joined by special guest Rob Murray, Client Services Lead at eCommerce Nurse, alongside regular guest Owen Aderibigbe, ex-Amazon Seller and eCommerce Nurse's Business Development Manager.

Together, they dive into key considerations for choosing the right eCommerce approach, including:
 ✅ How product type and price point impact platform selection
 ✅ The role of customer behaviour in determining the best platform for success: Amazon, DTC, or social commerce
 ✅ Budget constraints and their influence on platform profitability
 ✅ Common mistakes brands make when expanding online—and how to avoid them
 ✅ The importance of testing and validating different eCommerce channels

Plus, they share the latest trends shaping the eCommerce landscape in 2025 and beyond. Whether you're an established brand or just starting out, this episode is packed with insights to help you scale and thrive.

🔊 Tune in now!

🔔 Subscribe for more expert advice on thriving in marketplaces like Amazon and TikTok Shop.

💡If you're an Amazon Vendor seeking insights and strategies to grow and optimise your business, explore our in-person events Vendor Connect and virtual roundtables at Vendor Society.

⬇️ Check out our latest blog posts for all the key takeaways and highlights from the podcast—your quick guide to actionable insights!
https://ecommercenurse.com/blog/

#eCommerce #OnlineSelling #AmazonMarketing #eCommerceStrategy #eCommerceSuccess #AmazonVendor #VendorConnect #VendorSociety #AmazonAgency #SocialCommerce #TikTokShop

Contact eCommerce Nurse:

Subscribe to our YouTube channel

Follow us on LinkedIn and Instagram

Email us at [email protected]

Thanks for listening!

Want to stand out and boost conversions on Amazon? Join Carina McLeod, former Amazon Vendor Manager and CEO of eCommerce Nurse, along with special guests from the eCommerce Nurse team Ani Hughes (Creative Lead) and Owen Aderibigbe (Business Development Manager) as they discuss how great design impacts brand success on Amazon.

In this episode the team will cover off:

✅ Why branding and design matter for Amazon success
✅ Where to prioritise your design efforts
✅ Whether to outsource or manage design in-house
✅ The role of high-quality images, video, and social proof
✅ Avoiding costly design mistakes and increasing conversions
✅ The power of branding for customer trust & loyalty

If you’re an Amazon seller or vendor, this is a must-watch! Learn how to create compelling product pages that drive sales, reduce returns, and build lasting brand recognition.

🔔 Subscribe for more expert advice on thriving in marketplaces like Amazon and TikTok Shop!

💡If you're an Amazon Vendor seeking insights and strategies to grow and optimise your business, explore our in-person events Vendor Connect and virtual roundtables at Vendor Society.

⬇️ Check out our latest blog posts for all the key takeaways and highlights from the podcast—your quick guide to actionable insights!
https://ecommercenurse.com/blog/

#AmazonBranding #Ecommerce #AmazonSeller #AmazonMarketing #AmazonSEO #EcommerceSuccess #AmazonVendor #VendorConnect #VendorSociety #AmazonAgency

Contact eCommerce Nurse:

Subscribe to our YouTube channel

Follow us on LinkedIn and Instagram

Email us at [email protected]

Thanks for listening!

In this episode, hosted by Carina McLeod, ex-Amazonian and founder of eCommerce Nurse and Vendor Society, we explore the dynamic world of TikTok Shop and why it’s a must-consider platform for eCommerce brands. Joined by Owen Aderibigbe, ex-Amazonian and Business Development Manager at eCommerce Nurse, we dive into the key opportunities TikTok Shop presents for brands looking to stay ahead in the competitive eCommerce landscape.

Key Discussion Points:
1️⃣ What Makes TikTok Shop Unique?
Discover the difference between TikTok Shop and platforms like Amazon. Learn how social commerce creates a seamless shopping experience and why TikTok’s content-driven approach offers unparalleled opportunities for engagement and sales.

2️⃣ The Power of Content Creation
Understand why content is king on TikTok and how consistent video creation—up to 3 videos per day—can amplify your brand's visibility and sales.

3️⃣ Audience Insights and Demand Generation
TikTok isn’t just for younger audiences. With 40% of the population on the platform, brands can reach diverse demographics and generate demand like never before.

4️⃣ The Investment in TikTok Success
From UGC creators to affiliate partnerships, learn about the resources and strategies required to thrive on TikTok Shop.

5️⃣ Key Differences Between TikTok and Amazon
Dive into how TikTok’s algorithm, ad strategy, and live selling features differ from traditional marketplace platforms like Amazon, offering new ways to connect with your target audience.

6️⃣ Why Early Adoption Matters
With TikTok in its honeymoon period, early adopters benefit from seller-friendly support, discounts, and promotional funding. Don’t miss out on this pivotal time to establish your brand on the platform.

🎧 Tune in now! Whether you’re new to TikTok or looking to enhance your presence, this episode provides the knowledge you need to make informed decisions.

👇Explore our latest blog posts for up-to-date TikTok Shop tips, strategies, and insights—your go-to guide for actionable takeaways and expert advice!
TikTok Shop Blog Posts

#tiktokshop #tiktokseller #tiktokstrategy #amazonvendor #ecommercestrategy  #vendorsociety #ecommercenurse #amazonagency #sellingontiktok #vendorconnect #brandstrategy #amazonsellers #onlineselling

Contact eCommerce Nurse:

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Email us at [email protected]

Thanks for listening!

Are you an Amazon 1P Vendor looking to protect your sales during tough annual vendor negotiations (AVNs) while still reaching your growth targets? Join Carina McLeod, former Amazon Vendor Manager and CEO of eCommerce Nurse, along with special guests Rob Murray (Client Services Lead at eCommerce Nurse) and Martin Heubel (Amazon Consultant and former Amazon Category Manager), as they explore key defensive sales strategies tailored for 1P vendors.

In this episode, you'll learn why it’s essential to plan ahead for your annual vendor negotiation and how to maintain sales performance when conversations get more challenging with Amazon. Our experts will share actionable tips and best practices on:

1️⃣ Hybrid 1P/3P Approach: Learn how combining vendor and seller models can help you stay competitive and protect your sales ranking. 
2️⃣ Subscribe & Save: Discover how leveraging this program can secure consistent revenue, especially during tough negotiations. 
3️⃣ Accelerating Ad Spend: Find out how boosting ad spend during negotiations can enhance your bargaining power and maintain demand.

Tune in now to prepare for success in 2025 and beyond.

🔔 Subscribe for more expert advice on thriving in marketplaces like Amazon and TikTok Shop!

💡If you're an Amazon Vendor seeking insights and strategies to grow and optimise your business, explore our in-person events Vendor Connect and virtual roundtables at Vendor Society.

⬇️ Check out our latest blog post for all the key takeaways and highlights from the podcast—your quick guide to actionable insights!
Amazon Annual Vendor Negotiation (AVN) Defensive Sales Strategies

#amazonvendor  #amazonstrategy  #annualvendornegotiation #vendorcentral #vendorsociety #amazonvendorcentral #ecommercenurse #avn #amazonagency #sellingonamazon #vendorconnect

Contact eCommerce Nurse:

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Email us at [email protected]

Thanks for listening!

In this episode we talk about how to drive growth using Amazon Advertising without reliance on AI software. 

We have a special guest Mina Elias, a seven-figure seller in the supplement industry, an investor, Amazon PPC expert, and founder of Trivium Group, an Amazon Advertising agency. Mina has spoken on every major stage in the Amazon industry, consulted over 400 brands including 3 aggregators worth $1.2 billion combined, has been on over 100 podcasts, and continues to be a leader, innovating in the Amazon advertising space. Mina’s goal is to change the way people perceive Amazon PPC and empower them to take back control and dominate their ads.

Trivium Group is an Amazon advertising agency partner that helps brands scale their ads profitably on Amazon. They fully integrate with their client’s team and become their full in-house Amazon advertising team without the price tag. They are built on strong systems, sharp people, and good values. If you want to know more how Trivium Group can help you, go to triviumco.com.

Contact eCommerce Nurse:

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In this epsiode, we talk about how to be creative when hiring in an industry that lacks knowledge and expertise

We have a special guest Steven Pope, the founder of My Amazon Guy, a marketing agency managing over 300 brands. Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, as well as 4 Amazon brands and My Refund Guy. He has more than 1200 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.

For those that want to know more. My Amazon Guy is a full service Amazon Agency based in Atlanta, Georgia. They growth hack sales through traffic and conversion improvements, PPC, SEO, Design, Catalog Merchandising, and more all in house. If you want to know more about how they can help you grow on Amazon, go to myamazonguy.com.

Contact eCommerce Nurse:

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Thanks for listening!

In this episode we talk about using Amazon Marketing Cloud to maximise advertising performance.

We have a special guest Sreenath Reddy, founder and CEO of Intentwise. Intentwise’s technology platform empowers mid to large brands, sellers, and agencies with data analytics infrastructure and advertising optimisation capabilities for Amazon, Instacart, Target, Walmart, and more.

Contact eCommerce Nurse:

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Thanks for listening!

In this episode we talk about launching and selling your eCommerce business and how to build a successful exit strategy.

We have a special guest Ben Leonard, co-founder of Ecom Brokers. Ben understands what it takes to grow and sell an international eCommerce brand having grown and sold his own 7-figure brand in just 3 years! Ben now helps other sellers do the same with his ecommerce consultancy and brokerage.

If you want to know more about how Ben can help you plan your exit strategy and sell your ecommerce business, reach out to him at benleonard.pro or Ecom Brokers. 

Contact eCommerce Nurse:

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In this episode we talk about how to unlock your global potential and reduce the barriers to international selling.

We have a special guest Daneel Steinmann, Branch Manager at Zee, an import and logistics provider helping Amazon FBA and eCommerce businesses grow worldwide. Daneel has extensive knowledge in the eCommerce space, specialising in helping brands grow globally.

Zee offers expert product and entity compliance, importer of record services and freight options into all major marketplaces. If you are looking to expand worldwide, reach out to the team at Zee.co.

Contact eCommerce Nurse:

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Thanks for listening!

In this episode, we talk about using data integration to grow and scale your eCommerce business.

We have a special guest Robin H. Smith, who has over 28 years of experience in supply chain and data integration. Robin is the Co-Founder and CEO of VL OMNI, an iPaaS managed service platform that is both elastic and scalable to the demands of scaling eCommerce and multichannel merchants.

VL OMNI empowers businesses to accelerate growth by integrating their systems, channels, partners, and applications together based on their needs. Visit vlomni.com to see why top global brands trust them to move data seamlessly through their infrastructure as they grow and accelerate their business.

Contact eCommerce Nurse:

Subscribe to our YouTube channel

Follow us on LinkedIn and Instagram

Email us at [email protected]

Thanks for listening!