In this episode of the  Ecommerce Optimizers podcast,  Scott Reid speaks with Nikki Lindgren, the founder and CEO of Pennock, a performance marketing agency specializing in customer acquisition for lifestyle and beauty brands. Nikki delves into how machine learning-powered ad strategies, like Meta's Advantage+ Shopping and Google Performance Max, have reshaped the marketing landscape for brands aiming to optimize their return on ad spend (ROAS). The conversation covers actionable tactics for creating campaigns that not only drive awareness but also align with a brand’s business goals.

Listeners will leave with a better understanding of how to leverage machine learning platforms effectively while balancing creativity and data-driven decisions. Nikki shares insider tips, such as how brands can assess ad performance across platforms, prepare personalized strategies, and avoid common pitfalls, making this episode an essential listen for marketers looking to scale both emerging and established Ecommerce brands.

ABOUT NIKKI LINDGREN:

Nikki Lindgren, an agency founder and startup advisor, is reshaping the landscape of beauty and lifestyle brand marketing with a human-centric approach. Over two decades, she has left her mark on the strategies of more than 228 brands, including Kinship, Juvia's Place, Face Reality Skincare, YesTo Skincare, QUAY Australia, Chronicle Books, Fred Segal, Hunter Bell, Marco Bicego, and DedCool.

As a trailblazer in scaling DTC businesses, Nikki excels in driving customer acquisition and revenue growth. Her innovative marketing strategies, blending talent, automation, and tools, have consistently delivered +65% month-over-month growth for clients. At the helm of Pennock, where she serves as founder and managing partner, Nikki has overseen the management of over $100 million in digital media. From high-growth tech startups to established household brands, Nikki guides her clients in leveraging their strategic advantages to achieve impressive ROAS.

Nikki's extensive experience spans a spectrum of marketing domains, including search engine marketing, pay-per-click, paid social, display advertising, remarketing/intent-based marketing programs, performance marketing, mobile/video marketing, organic search, app store optimization, native advertising, and influencer/blogger relationships.

LINKS:

Pennock:  https://www.pennock.co/

Nikki Lindgren LinkedIn: https://www.linkedin.com/in/nikkilindgren/

EPISODE SPONSOR:

This episode is sponsored by Ecommerce Optimizers.

Are you an Ecommerce marketer feeling overwhelmed by the layers of complexity involved in turning website visitors into customers?

At Ecommerce Optimizers, we believe that the straightest path to reaching this goal is by improving the conversation you’re having with your visitors—from the initial marketing interaction all the way to purchase and beyond. 

By optimizing every touchpoint across your marketing strategy, we make it easier for your visitors to become enthusiastic, long-term customers who stick with your brand for the long haul. 

If you’d like to learn more about our highly unique approach to Ecommerce marketing optimization, head on over to our website at EcommerceOptimizers.com.

In this episode of the Ecommerce Optimizers podcast, we are joined by Barada "Barry" Sahu, Founder and CEO of Mason, an AI-driven platform empowering Ecommerce brands to deliver hyper-personalized shopping experiences. With an extensive background in enterprise software development and Ecommerce personalization, Barry lays out how Mason helps brands, big and small, understand customer behavior intimately and maximize revenue. Barry explains how personalization is moving beyond just segmenting customers and toward crafting experiences for individual buyers—where every interaction is hyper-personalized across emails, storefronts, SMS, and social media.

Throughout the conversation, Barry and Scott unpack the practical steps Ecommerce brands can take to eliminate friction in the online shopping journey, using AI to enhance customer engagement, increase conversions, and make marketing spend far more efficient. Barry also highlights key trends like the rise of shoppable experiences and shares impactful use cases of Mason’s solution in action. Ecommerce professionals looking to enhance customer intimacy and streamline the path to purchase won’t want to miss this insightful discussion.

ABOUT BARADA SAHU:

Barada Sahu is the founder & CEO of mason - the AI for Commerce. With over 20+ years of technology leadership, Barada is reshaping retail with AI-powered Retail Solutions that empower global brands and retailers with Retail Gamification & Hyper Personalisation across online & offline. With over 20+ years of technology leadership, Barada is reshaping retail with AI-powered Retail Solutions that empower global brands and retailers with Retail Gamification & Hyper Personalisation across online & offline. Before Mason, Barada's entrepreneurial journey showcased his visionary approach. His commitment to innovation was notable in his stint at Walmart’s Group, to whom he sold his previous company in 2014-15. At Walmart Group, he shaped the Group’s personalisation platforms and revenue engines in Asia. 

Barada is a recognized figure in the tech community and has been an Official Member of the Forbes Technology Council since 2022. Barada's professional journey includes solutions for Citi, Daimler & more across Berlin, Boston & Bangalore. Beyond commercial success, Barada has a strong commitment towards social impact and he built a renewable networked system for rural markets back in the 2010’s. Graduated from the esteemed Indian Institute of Technology, Kharagpur with alums such as Sundar Pichai & Suresh Vasvani, President @Dell

LINKS:

Barada Sahu LinkedIn: https://www.linkedin.com/in/baradas/

mason:  https://getmason.io/

EPISODE SPONSOR:

This episode is sponsored by Ecommerce Optimizers.

Are you an Ecommerce marketer feeling overwhelmed by the layers of complexity involved in turning website visitors into customers?

At Ecommerce Optimizers, we believe that the straightest path to reaching this goal is by improving the conversation you’re having with your visitors—from the initial marketing interaction all the way to purchase and beyond. 

By optimizing every touchpoint across your marketing strategy, we make it easier for your visitors to become enthusiastic, long-term customers who stick with your brand for the long haul. 

If you’d like to learn more about our highly unique approach to Ecommerce marketing optimization, head on over to our website at EcommerceOptimizers.com.

In this episode of the Ecommerce Optimizers podcast, Scott Reid speaks with Siddharth Sinha, the co-founder and CEO of Dresma, a platform revolutionizing how Ecommerce brands generate product content through the power of AI. Dresma helps sellers drastically cut down the time and costs associated with creating images, descriptions, and listings, especially for marketplaces like Amazon, Walmart, and Shopify. By reducing the listing process from eight weeks to just 2 days and providing up to 85% cost savings, Dresma is empowering Ecommerce businesses to scale efficiently.

Throughout their conversation, Siddharth dives into how Dresma leverages AI to automate the creation of professional-quality product content—everything from white backgrounds to lifestyle imagery, and text descriptions designed to help sellers convert visitors into buyers. This episode offers invaluable insights into how embracing automation and AI can improve profitability, streamline operations, and help Ecommerce sellers focus on what they do best: growing their business.

ABOUT SIDDARTH SINHA:

Siddharth Sinha is the CEO of Dresma Inc, a start-up enabling the democratization of visual content creation for eCommerce. Siddharth is a 4th generation entrepreneur from Bihar, India and this is his 3rd venture. He has over 20 years of experience in building management systems, compression technology and traditional brick and mortar businesses in industries like cement manufacturing. Siddharth has done his undergrad from Cornell and has an MBA from INSEAD.

ABOUT DRESMA:

Dresma is an all-in-one platform that leverages Generative AI to empower sellers and businesses, regardless of their size. With Dresma, users can effortlessly create professional-quality eCommerce content, including product images, creative content and SEO-optimized listings. The platform offers workflows like Model Swap, Model to Lifestyle, Product on Model, Contextual Lifestyle Backgrounds, Infographics, Model Diversity, Color Variation, and Ad Banners.

LINKS: 

Dresma: https://www.dresma.com/

Siddharth Sinha LinkedIn: https://www.linkedin.com/in/siddharthpsinha/

EPISODE SPONSOR:

This episode is sponsored by Ecommerce Optimizers.

Are you an Ecommerce marketer feeling overwhelmed by the layers of complexity involved in turning website visitors into customers?

At Ecommerce Optimizers, we believe that the straightest path to reaching this goal is by improving the conversation you’re having with your visitors—from the initial marketing interaction all the way to purchase and beyond. 

By optimizing every touchpoint across your marketing strategy, we make it easier for your visitors to become enthusiastic, long-term customers who stick with your brand for the long haul. 

If you’d like to learn more about our highly unique approach to Ecommerce marketing optimization, head on over to our website at EcommerceOptimizers.com.

In this episode, Scott Reid interviews Scott Overbeck, the principal at Seacoast Consulting Group LLC. Overbeck, an expert in Ecommerce partnerships, dives into the often-overlooked growth strategy of forming strategic alliances with non-competitive, complementary businesses. By leveraging existing customer lists and forming partnerships, businesses can increase profitability by tapping into new products and services that meet their customers' needs—without the hefty costs of customer acquisition. Overbeck draws from years of experience in corporate consulting to share actionable strategies for driving growth while minimizing costs.

Listeners will learn how Ecommerce brands can boost their profit by up to 70% using smarter collaborations, drastically improving their margins while fostering customer loyalty. From McDonald's and Coca-Cola’s long-standing alliance to the revenue-sharing model of American Express, Overbeck illustrates real-world examples, explains the mechanics behind building these alliances correctly, and introduces innovative tools like the “sideways survey” and the "resource center" to help businesses better understand customer needs and adapt accordingly.

ABOUT SCOTT OVERBECK: 

Scott Overbeck, Founder and Principal of Seacoast Consulting Group LLC, has spent most of his 30-year career growing and optimizing large organizations. He has conducted hundreds of conversations with individuals and businesses all over the world. During Scott’s time working with some of the biggest companies on the planet, he studied what they do that makes them so successful. One thing that they know how to do exceedingly well is properly leverage strategic alliances to achieve exceptional results.

Scott now works with small to medium-sized business (SMB) clients to obtain similar amazing results. He effectively leverages strategic alliances, joint ventures, collaborations, and licensing. These strategies have transformative effects on the bottom line. And they create a huge opportunity for those who see things a little differently.

TOPIC OVERVIEW:

Strategic alliances offer incredible benefits for business owners looking to expand their reach and capabilities. By forming partnerships with other businesses, you can tap into new markets, access additional resources, and leverage the expertise of your partners. This collaborative approach not only helps in sharing risks and costs but also opens up avenues for innovation and growth. You can scale your business more effectively while building valuable relationships within your industry. So, if you're looking to take your business to the next level, consider the power of alliances as a key tool in your Ecommerce arsenal.

LINKS: 

Seacoast Consulting Group LLC:  https://www.seacoastcg.com/

Scott Overbeck LinkedIn: https://www.linkedin.com/in/scottdoverbeck/

EPISODE SPONSOR:

This episode is sponsored by Ecommerce Optimizers.

Are you an Ecommerce marketer feeling overwhelmed by the layers of complexity involved in turning website visitors into customers?

At Ecommerce Optimizers, we believe that the straightest path to reaching this goal is by improving the conversation you’re having with your visitors—from the initial marketing interaction all the way to purchase and beyond. 

By optimizing every touchpoint across your marketing strategy, we make it easier for your visitors to become enthusiastic, long-term customers who stick with your brand for the long haul. 

If you’d like to learn more about our highly unique approach to Ecommerce marketing optimization, head on over to our website at EcommerceOptimizers.com.

 

In this episode, Jeff Greenfield, CEO of Provalytics, shares his expertise on marketing attribution, a space undergoing massive changes due to the phase-out of third-party cookies and the rise of impression-based marketing. Jeff explains how Provalytics' platform leverages advanced AI-driven marketing mix modeling to move beyond click-based attribution and incorporate upper-funnel activities, such as impressions, to give marketers a full-funnel view of their customer's journey. He also provides insight into the importance of embracing impression-based metrics in a landscape where lower-funnel strategies are becoming increasingly expensive and competitive.

Jeff and Scott discuss how marketers can optimize their ad spend by integrating branding, awareness-building, and a better understanding of top-of-funnel strategies into their holistic marketing approaches. By revisiting the fundamentals of marketing and shifting back to creativity and storytelling, businesses can drive better results even in the current challenging and volatile advertising environment. This episode is perfect for those looking to prepare for the cookie-less future and enhance their marketing strategy with data-driven insights.

 

ABOUT JEFF GREENFIELD:

Jeff Greenfield is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership.  Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a privacy-first 'tag-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.

 

ABOUT PROVALYTICS:

Provalytics® is transforming attribution measurement and planning with its cutting-edge AI-driven solutions. Building on a legacy of marketing attribution expertise, Provalytics offers an award-winning algorithm that provides independent measurement across all advertising channels, ensuring clients achieve the highest impact for their advertising spend. Clients using Provalytics have consistently more than tripled their upper funnel investments, lowered acquisition costs, and realized 2-3x higher returns on ad spend compared to GA4, Adobe, and last-click models. With proven results and innovative technology, Provalytics stands at the forefront of tag-less and cookie-less attribution. For more information, visit www.provalytics.com.

 

RESOURCES:

Provalytics:  https://provallytics.com

Free Attribution Certification:  https://provalytics.com/attribution-certification

Jeff Greenfield LinkedIn:  https://www.linkedin.com/in/jeffgreenfield/

 

EPISODE SPONSOR:

This episode is sponsored by Ecommerce Optimizers.

Are you an Ecommerce marketer feeling overwhelmed by the layers of complexity involved in turning website visitors into customers?

At Ecommerce Optimizers, we believe that the straightest path to reaching this goal is by improving the conversation you’re having with your visitors—from the initial marketing interaction all the way to purchase and beyond. 

By optimizing every touchpoint across your marketing strategy, we make it easier for your visitors to become enthusiastic, long-term customers who stick with your brand for the long haul. 

If you’d like to learn more about our highly unique approach to Ecommerce marketing optimization, head on over to our website at EcommerceOptimizers.com.

In this episode of The Ecommerce Optimizers Show, Scott Reid dives into the topic of leveraging LinkedIn to grow an Ecommerce business with LinkedIn expert Indrek Põldvee, founder of B2B Growth. Based in Estonia, Indrek not only shares unique insights about Ecommerce brands but also highlights how brands and businesses often underutilize LinkedIn as a tool for growth and talent acquisition. Throughout the episode, Indrek shares invaluable strategies for making impactful connections, improving personal and company profiles, and building a strong personal brand.

Listeners will walk away with actionable tactics to optimize their LinkedIn presence, from enhancing individual profiles to strategically leveraging company pages. Whether your goal is brand awareness or recruiting top talent, Indrek stresses the importance of aligning LinkedIn content with your business objectives. This episode is packed with practical tips that can benefit any Ecommerce professional looking to take their LinkedIn game to the next level.

 

ABOUT B2B GROWTH

B2B Growth is the only LinkedIn-focused agency in the Baltics. We have training experience in the Baltics, Finland, Great Britain, Holland, Sweden, Hungary etc. We are the official partners of Microsoft, the owner of LinkedIn. We help companies strategically approach LinkedIn. We train, prepare successful strategies, help build a brand and promote sales through LinkedIn. As of 2024, we have organized over 1000 personal and company profiles, prepared 50+ strategies and brought companies more than 6 million euros in sales leads.

 

LINKS

Company Website: https://b2bgrowth.eu/

Indrek's LinkedIn profile: https://www.linkedin.com/in/indrek-poldvee-sales-marketing-coach/

 

EPISODE SPONSOR

This episode is sponsored by Ecommerce Optimizers.

At Ecommerce Optimizers, we take a unique approach to optimizing Ecommerce brands by fine-tuning the conversation between your website and your visitors. 

We think about it this way. When someone interacts with your website, they're having a conversation with your business. 

They’re assessing trust, quality, and reliability. They're asking questions. 

Through our Purchase Optimization System™, we precision-engineer every micro point of interaction to make that conversation smoother and more effective. As a result, more people make more purchases, boosting your business's bottom line.

You can learn more by visiting our website at ecommerceoptimizers.com

In this episode of the Ecommerce Optimizers Show, host Scott Reid interviews Matt Levenhagen, the founder of Unified Web Design. Matt shares his unique journey from being a struggling artist and bartender in the early '90s to building a successful web design agency that specializes in custom solutions for Ecommerce brands. With a rich background in affiliate marketing and hands-on experience in various industries, Matt offers valuable insights into the importance of site maintenance, custom-built solutions versus out-of-the-box options, and how to optimize website performance.

Throughout the conversation, Matt discusses how his artistic background influences his web design and development approach, blending creativity with technical expertise. He also emphasizes the importance of testing, copywriting, and maintaining a streamlined user experience. This episode is packed with actionable advice for ecommerce businesses looking to enhance their digital presence and drive better results through their websites.

 

ABOUT MATT LEVENHAGEN: Agency Founder & Team Building Expert

Matt Levenhagen's digital journey began in 2003, starting with affiliate marketing and shifting focus to web design and development by 2012. This evolution culminated in the founding of Unified Web Design in 2019, where Matt and his team specialize in creating bespoke web solutions. Known for demystifying complex digital strategies and fostering effective international team collaboration, Matt ensures each project not only meets but exceeds client expectations.

Unified Web Design is built on the ethos of "Do Better Together," fostering a culture of innovation and quality. Matt's dedication to effective communication, distinctive design, and empowering both clients and team members drives the creation of exceptional web experiences that set businesses apart in the competitive digital landscape.   Beyond custom web development, Matt's agency offers comprehensive website maintenance services, ensuring clients' sites remain secure, up-to-date, and high-performing. This ongoing support underscores his commitment to long-term client success.   Matt's expertise in strategic outsourcing is highlighted in his guide, "Outsourcing Fit: Unlocking the 4-Pillar Framework that Drives Success." Available on his personal website, MattLevenhagen.com, this guide provides a roadmap for building successful outsourcing partnerships, reflecting Matt's extensive experience in leveraging external collaborators to drive business growth.   Matt's Personal Links: https://www.linkedin.com/in/levenhagen/ https://x.com/MattLevenhagen https://www.facebook.com/thebuilders.podcast/ (podcast) https://www.instagram.com/mattlevenhagen/     ABOUT UNIFIED WEB DESIGN   Unified Web Design, LLC is a premier digital agency based in Milwaukee, Wisconsin, dedicated to providing high-quality, custom web design and development solutions. Founded in 2019 by seasoned web design entrepreneur Matt Levenhagen, our mission is to deliver impactful digital experiences that effectively represent your brand and resonate with your audience.   Our primary expertise lies in WordPress development, offering unique, personalized designs that align with your business vision and needs. Beyond custom design, we provide ongoing maintenance services to ensure your website remains efficient, secure, and up-to-date in a rapidly evolving digital landscape.   We are also a strategic partner for digital agencies, assisting them with design and development projects, and expanding their offerings with our specialized skills. We proudly host an international team of professionals, including designers, developers, and project managers, who work collaboratively to bring your digital projects to life.   At Unified Web Design, LLC, we value effective communication, transparency, and long-term partnerships. Whether you're a start-up, an established business, or a digital agency, we're here to help you succeed in your online endeavors. We're more than just a web design company - we're your trusted partner in the digital world.   Unified Web Design Links:  https://www.linkedin.com/company/unified-web-design/ https://x.com/unifiedwd https://www.facebook.com/UnifiedWD https://www.instagram.com/unifiedwd/

 

EPISODE SPONSOR:

This episode is sponsored by Ecommerce Optimizers.

At Ecommerce Optimizers, we take a unique approach to optimizing Ecommerce brands by fine-tuning the conversation between your website and your visitors. 

We think about it this way. When someone interacts with your website, they're having a conversation with your business. 

They’re assessing trust, quality, and reliability. They're asking questions. 

Through our Purchase Optimization System™, we precision-engineer every micro point of interaction to make that conversation smoother and more effective. As a result, more people make more purchases, boosting your business's bottom line.

You can learn more by visiting our website at ecommerceoptimizers.com

In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with Josh Piepmeier of Meriwether. Josh is an SEO expert with a rich background in mechanical engineering, UX design, and content marketing. Together, they dive into the intricacies of SEO and its pivotal role in today's digital marketing landscape, addressing three key questions: how to measure SEO effectiveness, whether continued investment in SEO is worthwhile, and the impact of AI on SEO strategies.

Josh shares his journey from mechanical engineering to SEO mastery, emphasizing the importance of content-driven strategies for Ecommerce brands. He provides actionable insights on measuring SEO ROI using GA4, creating high-converting content, and navigating the evolving landscape shaped by AI. This episode is packed with valuable tips for Ecommerce brands looking to optimize their SEO efforts and stay ahead in a competitive market.

 

ABOUT JOSH PIEPMEIER

Josh is the founder and CEO of Meriwether, the ecommerce SEO agency that drives revenue, not just traffic. After starting his career training under a top direct-response copywriter, Josh transitioned to the SEO industry, where he now applies direct-response principles to drive profitable SEO campaigns.

Josh’s LinkedIn Profile: https://www.linkedin.com/in/joshpiepmeier/

 

ABOUT MERIWETHER

Meriwether is an SEO and content marketing agency for ecommerce stores and DTC brands. With multiple seven-figure campaigns under our belts in tough industries like CBD, vaping, and supplements, we’re the team to call when rankings and revenue are not optional.

Traffic Light Tracking: https://trafficlighttracking.com/

 

EPISODE SPONSOR:

This episode is sponsored by Ecommerce Optimizers.

At Ecommerce Optimizers, we take a unique approach to optimizing Ecommerce brands by fine-tuning the conversation between your website and your visitors. 

We think about it this way. When someone interacts with your website, they're having a conversation with your business. 

They’re assessing trust, quality, and reliability. They're asking questions. 

Through our Purchase Optimization System™, we precision-engineer every micro point of interaction to make that conversation smoother and more effective. As a result, more people make more purchases, boosting your business's bottom line.

You can learn more by visiting our website at ecommerceoptimizers.com

In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with JK Beaton, co-founder of China Product Pros, to explore the intricacies of sourcing products directly from Chinese factories. JK shares his extensive experience in managing supply chains and negotiating with Chinese businesses, emphasizing the importance of eliminating middlemen to save costs and improve product quality. He offers valuable insights on how brands can streamline their operations and gain more control over their supply chain.

Listeners will learn practical strategies for negotiating with Chinese factories, setting up effective return policies, and avoiding common pitfalls when sourcing from China. These strategies, shared by JK, are not just theoretical but are based on his hands-on experience and deep understanding of Chinese culture, making this episode a must-listen for any Ecommerce brand looking to optimize their supply chain and boost their bottom line.

 

ABOUT JK BEATON

John Kyle "JK" Beaton, co-founder of China Product Pros, began his entrepreneurial journey in 2007, sourcing from Alibaba and exploring international trade. His early exposure to global commerce led him to go into dropshipping and ecommerce in 2013. With fluency in the Chinese language and extensive professional experience in managing relationships between Chinese and western businesses, JK and his wife launched their agency to champion transparency in sourcing. Having spent many years living and working in China, JK applies this deep-seated expertise to help clients navigate the complex sourcing landscape, ensuring integrity and client-focused outcomes while balancing his fulfilling personal life as a father of three.

https://www.linkedin.com/in/jkbeaton/

[email protected] 

 

ABOUT CHINA PRODUCT PROS

At China Product Pros, we easily source great products for you from China. Imagine your brand thriving with great product quality, pricing, and time saved. That’s where we come in as your expert guide. With full transparency and no hidden costs, our team, led by JK Beaton and Xiaofeng Wu, connects you directly with trusted factories. Dedicate more time to growing your brand and leave the complicated product sourcing to us.

Discover how we can help your brand at China Product Pros.

Social Media: 

https://www.linkedin.com/company/chinaproductpros

https://www.facebook.com/chinaproductpros/

https://www.instagram.com/chinaproductpros

https://x.com/chinafactorypro

 

EPISODE SPONSOR:

This episode is sponsored by Ecommerce Optimizers.

At Ecommerce Optimizers, we take a unique approach to optimizing Ecommerce brands by fine-tuning the conversation between your website and your visitors. 

We think about it this way. When someone interacts with your website, they're having a conversation with your business. 

They’re assessing trust, quality, and reliability. They're asking questions. 

Through our Purchase Optimization System™, we precision-engineer every micro point of interaction to make that conversation smoother and more effective. As a result, more people make more purchases, boosting your business's bottom line.

You can learn more by visiting our website at ecommerceoptimizers.com

In this episode of the Ecommerce Optimizers Show, host Scott Reid sits down with Tina Nelson, Product Strategy Director at Optimizely, to discuss the transformative power of personalization for ecommerce brands. Tina shares her extensive experience in the digital space, detailing how personalization strategies can significantly enhance customer loyalty and drive business growth. She explains the evolution of personalization, from its early days as a competitive advantage to its current status as a necessary component of customer engagement.

Throughout the conversation, Scott and Tina explore practical examples of personalization, including how brands like Spotify and Nike leverage data to create deeply personalized experiences. Tina also highlights the importance of first-party and zero-party data in building trust and ensuring data privacy. The episode provides valuable insights into how brands can implement and optimize personalization strategies to foster customer loyalty and increase revenue.

 

ABOUT TINA NELSON

Tina Nelson has been empowering organizations with tools to help accelerate their digital transformation for decades. In her role as Product Strategy Director, she works closely with product to drive innovation and strategy across our Optimizely solutions.

Tina's LinkedIn Profile: https://www.linkedin.com/in/christinamnelson/

 

ABOUT OPTIMIZELY

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience, and experiment across all customer touchpoints – all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow.

Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue, and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at optimizely.com.

 

RESOURCES MENTIONED DURING THE EPISODE

Optimizely Evolution of Experimentation

Optimizely Personalization Survey

 

EPISODE SPONSOR:

This episode is sponsored by Ecommerce Optimizers.

At Ecommerce Optimizers, we take a unique approach to optimizing Ecommerce brands by fine-tuning the conversation between your website and your visitors. 

We think about it this way. When someone interacts with your website, they're having a conversation with your business. 

They’re assessing trust, quality, and reliability. They're asking questions. 

Through our Purchase Optimization System™, we precision-engineer every micro point of interaction to make that conversation smoother and more effective. As a result, more people make more purchases, boosting your business's bottom line.

You can learn more by visiting our website at ecommerceoptimizers.com