Many customers will not have the money to buy the products they want up front so definitely offer them financing options. PayPal and Klarna are two that I recommend but only Klarna integrates into your checkout. PayPal requires a separate sign-off from your website first, slowing down the sales process. Once you integrate, make sure you promote the heck out of it all over your website and in your marketing messages. For more training resources check out my website at https://eCommerceParadise.com