This is a great episode to listen to no matter which stage of your journey that you're in because, no matter what, the fundamentals are what matter the most.
Here are the show notes:
A niche isn’t just a line of products, its a segment of people. Those people have many different needs and desires. But, you do need to super focus your niche in order to start.
Getting suppliers is as easy as making a phone call. You are working with other entrepreneurs. You’re talking to people who are business owners. Have fun with it.
Building a full website and sales funnel includes many moving pieces. There are lots of little things you can do to improve your site, so make sure you do all of them to ensure the best likelihood of converting leads into customers.
Social proof
Scarcity/urgency
Trust
Risk reversal
Branding and USP
Getting traffic is easy with paid ads, getting free traffic takes more time and upfront work but can reap huge rewards in the long run. Watch out with paid ads, if you don’t optimize, you can waste tons of money.
Customer service is your key to long-term success.
Outsourcing should be done very carefully and you must become a great manager.
Build your business to sell. Have an exit strategy in mind and think about your next project.