In this 205th episode of The E-Comm Show, host Andrew Maff chats with Alex Nigmatulin, Co-Founder and CMO of PRNEWS.IO, about how AI and large language models (LLMs) like ChatGPT are redefining eCommerce PR.

They dive into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), two emerging strategies that help brands appear inside AI-driven results and boost credibility across search and media.

You’ll learn how PR placements now influence ChatGPT’s recommendations, how to track ROI from brand mentions, and why personal branding has become the new PR frontier for eCommerce growth.

What You’ll Learn:

• How AEO & GEO shape brand visibility in ChatGPT
• The new ROI metrics for eCommerce PR
• Founder-led PR vs. corporate press releases
• AI-driven media placement strategies that work

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