The E-Comm Show

By Andrew Maff

The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helpe... more

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FAQs about The E-Comm Show:

How many episodes does The E-Comm Show have?

The podcast currently has 329 episodes available.

The E-Comm Show episodes:

September 16, 2026How myGemma Built a Two-Sided Luxury Resale Brand | EP. #244
Most e-commerce brands scale by ordering more inventory. Luxury reseller myGemma has to buy every item from a real person first.
In this 244th episode of The E-Comm Show, Andrew Maff talks with Andrew Brown, Founder and CEO of myGemma, about running two businesses under one brand: buying luxury goods from consumers and reselling them. Learn why inventory is the real ceiling, how a 24-hour offer wins on service, and where AI is starting to drive luxury discovery.

What You'll Learn:
How a two-sided luxury resale model actually works
Why inventory, not demand, caps growth
The AOV, CAC, and LTV behind a $2,500 average order
How speed and human service earned a 4.9 on Trustpilot

Connect With Us
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

Connect With the Guest
🌐 Website: https://www.mygemma.com/
📸 Instagram: https://www.instagram.com/shopmygemma/
🎵 TikTok: https://www.tiktok.com/@shopmygemma
📧 Email: [email protected]
...more
23min
September 09, 2026The Q4 ROAS Myth: Why Return on Ad Spend Is the Wrong Q4 KPI | EP. #243
ROAS feels like the right number to optimize. Andrew Maff thinks it is quietly stunting your growth, especially in Q4.
In this 243rd episode of The E-Comm Show, Andrew breaks down the Q4 ROAS myth: why cost per customer beats return on ad spend, how deep holiday discounts can attract the wrong buyer, and what to check before you set this season's promotions.
What You'll Learn:
Why ROAS is the wrong top KPI
The CAC to LTV math that changes your ad budget
Why Q4 gift buyers can have a different LTV
How to reevaluate your holiday discount before it costs you

Connect With Us
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]
...more
23min
September 02, 2026The Future of Omnichannel Marketing: Why AI Now Decides Where Customers Buy | EP. #242
For years, Andrew has said the same thing: stop treating your website and your marketplaces as separate businesses. Now, AI has changed the picture again.
In this 242nd episode of The E-Comm Show, Andrew Maff breaks down the future of omnichannel marketing and why AI has become the middleman between your ad and the sale, deciding where customers actually buy.

What You'll Learn:
Why your online presence now matters more than any single channel
How customers really move across ads, email, Amazon, and reviews
Why AI recommends one product instead of ten
What high AI conversion rates in GA4 are telling you

Connect With Us
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]
...more
25min
August 19, 2026How Dilworth Coffee Drives 60% of B2B Leads Through SEO | EP. #241
What if SEO could become one of your strongest B2B sales channels?
In the 241st episode of The E-Comm Show, Andrew Maff sits down with Dilworth Coffee CEO Jeff Vojtar to discuss how the wholesale coffee company built a digital-first B2B e-commerce strategy that now generates roughly 60% of its leads through SEO.
Learn how Dilworth attracts high-intent B2B buyers, converts first orders into repeat customers, manages wholesale margins and fulfillment, expands into high-ticket products, and uses AI to scale its e-commerce and marketing efforts with a lean team.

What You'll Learn:
How to use B2B SEO to generate qualified leads
Why search intent can outperform traditional outbound sales
How to increase repeat B2B purchases
How to protect margins while managing freight and fulfillment
How AI can support SEO, content, and customer segmentation
How to scale B2B e-commerce without a massive team

CONNECT WITH THE GUEST
🌐 Website: https://www.dilworthcoffee.com/
📸 Instagram: https://www.instagram.com/dilworthcoffee/
📱 Facebook: https://www.facebook.com/DilworthCoffee
CONNECT WITH US
🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]
...more
26min
August 12, 2026Amazon Is Getting Too Expensive…Here’s What Sellers Should Do Next | EP. #240
Amazon isn't going away, but your dependence on it should.
In this 240th episode of The E-Comm Show, host Andrew Maff breaks down the growing cost of selling on Amazon, from rising FBA fees and CPCs to inventory penalties, inbound placement costs, and the countless smaller charges slowly eating away at seller margins. If Amazon fees are crushing your margins or your business still depends heavily on the marketplace, this episode is a wake-up call to start building beyond it.
What You'll Learn:
Why Amazon seller margins keep getting squeezed
Where Amazon appears to be investing next
How to use Amazon as a customer acquisition channel
Why omnichannel diversification is becoming essential
CONNECT WITH US
📱 Facebook: https://www.facebook.com/BlueTuskr/
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]
...more
26min
August 05, 2026AI Shopping Agents Are Coming. Is Your Brand Ready? | EP. #239
The brands that win with AI won't be the ones trying to game the system; they'll be the ones customers already trust.
In this episode of The E-Comm Show, Andrew Maff explains what AI shopping agents mean for e-commerce, how consumer behavior is evolving, and what brands should focus on today to remain competitive as AI-powered shopping becomes mainstream.
What You'll Learn:
How AI shopping is changing product discovery
Why brand mentions are becoming more valuable than ever
The truth about GEO vs. traditional SEO
How to prepare your brand for AI-powered commerce
CONNECT WITH US
📱 Facebook: https://www.facebook.com/BlueTuskr/
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]
...more
24min
July 29, 2026Why Your Q4 Success Starts in Q3 | EP. #238
The strongest Q4 brands aren't simply better at running promotions, they're better at preparing for them.
In this 238th episode of The E-Comm Show, Andrew Maff shares practical strategies for planning ahead, lowering customer acquisition costs, building stronger audiences, and creating a Q4 strategy that continues paying off long after the holiday season ends.
What You'll Learn:
Why Q4 planning should start now
How to lower acquisition costs before the holidays
Why customer lifetime value matters more than holiday revenue
How to build a stronger Black Friday audience before Q4

CONNECT WITH US

📱 Facebook: https://www.facebook.com/BlueTuskr/
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]
...more
24min
July 22, 2026Building a Brand That Lasts: 20+ Years of Lessons from dogIDs | EP. #237
Building a successful e-commerce business isn't about chasing every trend—it's about making the right trade-offs.
In this 237th episode of The E-Comm Show, Andrew Maff talks with Clint Howitz, Founder and CEO of dogIDs, about manufacturing, DTC growth, AI, and building a brand that stands the test of time. Learn how dogIDs has navigated more than two decades of change while staying focused on quality, customization, and customer relationships.
What You'll Learn:
How dogIDs has thrived for over 20 years
The realities of manufacturing in-house
Why AI is changing product discovery
How to build a lasting DTC brand

CONNECT WITH US
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

Connect with the Guest
🌐 Website: https://dogids.com
📻 LinkedIn: https://www.linkedin.com/company/dogids/
▶️ YouTube: https://www.youtube.com/@Dogids
📌 Pinterest: https://www.pinterest.com/dogids/
...more
26min
July 15, 2026How Purpose Built an Eight-Figure Brand: The Calyan Wax Co. Story | EP. #236
Purpose isn't just good for business, it's what gives customers a reason to care.
In this episode of The E-Comm Show, Andrew Maff talks with Jacob Johnson, Founder and CEO of Calyan Wax Co., about building an eight-figure omnichannel brand through authentic storytelling, retail partnerships, and purpose-driven leadership. Learn how Calyan is balancing mission, marketing, and sustainable growth in today's competitive e-commerce landscape.

What You'll Learn:
How purpose can become a competitive advantage
Why wholesale can accelerate online growth
How CTV is driving Amazon performance
What it takes to scale from founder to CEO

CONNECT WITH US
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

CONNECT WITH THE GUEST
🌐 Website: https://calyanwaxco.com
📸 Instagram: https://instagram.com/calyanwaxco
📘 Facebook: https://facebook.com/calyanwaxco
🎵 TikTok: https://tiktok.com/@calyanwaxco
...more
26min
June 17, 2026The Truth About Selling Your E-Commerce Business | EP. #235
Selling an e-commerce business is often the biggest financial transaction a founder will ever make.
In this episode of The E-Comm Show, Andrew Maff talks with Paul Rafelson, Founder of Rafelson Law and SellerBasics, about business valuations, acquisitions, legal pitfalls, and what founders need to know before entering the M&A process. Learn how to protect yourself, maximize value, and avoid the mistakes that cost sellers millions.

What You'll Learn:
How e-commerce valuations have changed since the aggregator boom
The biggest mistakes founders make when selling their business
How broker agreements can impact your exit
What buyers look for in today's acquisition market

CONNECT WITH US
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

Connect with the Guest
🌐 Website: https://www.ecom.law/
🌐 SellerBasics: https://www.sellerbasics.com/
📧 Email: [email protected]
...more
25min

FAQs about The E-Comm Show:

How many episodes does The E-Comm Show have?

The podcast currently has 329 episodes available.