Looking for Amazon reselling strategies that actually work?

In this 203rd episode of The E-Comm Show, host Andrew Maff sits down with Charles Chakkalo, partner at Joey’s Shopping and author of Just a Seller, to share how he built a profitable Amazon reselling business while scaling private label brands at the same time.

From running his own warehouses to predicting Amazon’s next big moves, Charles breaks down the unorthodox tactics that helped him stand out in a crowded e-commerce space.

What You’ll Learn

• Amazon Reselling vs. Private Label: Why hybrid models build both cash flow & long-term brand equity
• Logistics Advantage: How in-house warehouses cut costs & boost margins over 3PLs
• Agency Real Talk: When outsourcing works, and when it doesn’t
• Amazon’s Next Moves: Predictions on Buy with Prime, TikTok Shop & fulfillment trends
• Building Differently: Why breaking the “e-comm rules” can give you a competitive edge

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📻 LinkedIn:   / bluetuskr  

🐤 Twitter:   / bluetuskr  

📧 Email: [email protected]

CONNECT WITH GUEST:

📻 LinkedIn:  Charles Chakkalo

📧 Newsletter: Just A Seller

Looking for inspiration on growing a mission-driven eCommerce brand while staying true to your values? In this #202nd episode of The E-Comm Show, host Andrew Maff sits down with Amy Upchurch, founder and CEO of Pink Stork, a women’s wellness company generating over $25M+ annually and trusted by customers worldwide.

Amy shares how she built Pink Stork from scratch—starting with a deeply personal health challenge—and scaled it into a globally recognized brand with 170+ products, a loyal community of women, and a mission-first approach that puts faith and customer care at the center.

From community building and omnichannel sales to social media virality, operational insights, and innovative marketing tactics, Amy breaks down what it takes to grow authentically in today’s competitive eCommerce landscape. Whether you’re a founder, marketer, or aspiring entrepreneur, this episode delivers real strategies you can apply to build a brand with impact.

What You’ll Learn in This Episode

• Faith-Driven Leadership: How Amy built a nationally recognized women’s wellness brand without compromising her mission or values.
• Community & Customer Engagement: The role of Facebook groups, brand ambassadors, and hyper-personalized customer service in scaling trust.
• Omnichannel Growth: Selling on Amazon, Target, Walmart, international markets, and the DTC site—while balancing data, attribution, and convenience.
• Social Media Strategy: How Pink Stork tailors messaging for TikTok vs. Instagram vs. Facebook for maximum authenticity and reach.
• Operational Insights: Managing 170+ SKUs, in-house fulfillment, and global distribution without losing control of the brand experience.
• Marketing Innovations: From handwritten notes to the Fight Back Award—creative ways to surprise, delight, and empower customers.
• Scaling with Purpose: Lessons on leadership, team building, and keeping the brand mission-aligned while growing into eight figures.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

CONNECT WITH THE GUEST!

🌐 Website: https://pinkstork.com/
📱 Facebook: https://www.facebook.com/pinkstorkbyamysuzanne
📸 Instagram: https://www.instagram.com/pinkstork/

TikTok: https://www.tiktok.com/@pinkstork

📱 Facebook: https://www.facebook.com/amysuzanneupchurch
📸 Instagram: https://www.instagram.com/amy.suzanne_/

Tiktok: https://www.tiktok.com/@amy.suzanne_

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Looking for Shopify growth tips that actually work? In this 201st episode of The E-Comm Show, host Andrew Maff chats with Jason Murff, U.S. Army veteran and founder of Grill Your Ass Off, about how he scaled his veteran-owned seasoning brand into a seven-figure Shopify business.

From launching with just four blends to managing 65+ SKUs across retail, ecommerce, and BBQ communities, Jason shares what it takes to grow a brand with personality in a crowded market.

We cover Shopify apps that actually drive profit, balancing B2B and D2C, UGC-powered marketing, Q4 planning, and diversifying beyond Shopify. Whether you’re a founder or marketer, this episode is packed with practical growth strategies you can put to work.

What You’ll Learn:

• Why Shopify beats Squarespace for scaling
• How to balance B2B and D2C on one platform
• The Shopify apps actually driving ROI
• Turning loyal customers into UGC creators
• Q4 planning with Shopify segments
• Diversifying beyond Shopify into retail & marketplaces

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

CONNECT WITH THE GUEST!

🌐 Website: https://grillyourassoff.com/
📱 Facebook: https://www.facebook.com/grillyourasoff/
📸 Instagram: https://www.instagram.com/grillyourassoff/

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How do you scale a brand when your product is often a once-in-a-lifetime purchase? On this 200th episode of The E-Comm Show, Andrew Maff sits down with Mike Yarborough, founder of Rustic & Main, the handcrafted jewelry brand turning history and personal stories into wedding bands and engagement rings.

What started with Mike drilling a hole through a block of wood in his garage quickly scaled into a multi-million-dollar brand with a retail store, 35 employees, and customers flying in from across the country.

Mike shares how Rustic & Main grew by leaning into storytelling, sourcing historic materials like battleship teak and WWI rifle stocks, and creating deeply personal, customizable products. We also dig into the marketing challenges of high-consideration, one-time-purchase products—and how Rustic & Main is evolving with retail, engagement rings, and an experiential approach to brick-and-mortar. If you’ve ever wondered how to scale a passion project into a lasting brand while keeping your story front and center, this one’s a must-listen.

What You’ll Learn

• Why storytelling beats features when marketing high-consideration products
• How Rustic & Main scaled from one ring to a multi-million-dollar brand in just a few years
• The challenges of CAC for one-time-purchase products (and how to make the numbers work)
• Why retail must be experiential to justify brick-and-mortar in 2025
• How to balance handcrafted production with digital marketing efficiency
  Why customer-submitted materials create unbeatable loyalty and shareable stories

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

CONNECT WITH THE GUEST!

🌐 Website: https://rusticandmain.com/
📱 Facebook: https://www.facebook.com/rusticandmain/
📸 Instagram: https://www.instagram.com/rusticandmain/?hl=en
📻 Youtube: https://www.youtube.com/channel/UCTi9LWghgThimAYq3ccdVuQ
Pinterest: https://www.pinterest.com/rusticandmain/

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Is Amazon building your business—or are you building Amazon’s? In this 199th episode of The E-Comm Show, Andrew flips the mic on himself to share why he’s spent years warning brands about Amazon dependency—and how omnichannel diversification is the real path to resilience.

From early experiences in his dad’s e-comm business to agency days running dozens of Amazon accounts, Andrew has seen first-hand what happens when a brand bets too heavily on one platform. He breaks down the risks of Amazon reliance, why operational efficiency is secretly a branding tool, and how Buy with Prime + DSP is rewriting the playbook.

This is part war story, part wake-up call, and part practical guide to building a brand that thrives on AND off Amazon.

What You’ll Learn

• Why Amazon should be treated as a customer acquisition channel, not your entire revenue model
• How off-Amazon advertising secretly drives Amazon sales (and vice versa)
  The psychology of today’s shoppers—why they bounce between website, Amazon, email, and Google before buying
• How Buy with Prime and DSP unlock a new era of omnichannel targeting
• Why diversification doubles your brand’s valuation potential
• The three metrics every e-comm operator should watch to avoid getting squeezed out by rising fees and competition

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

Leave a review and subscribe wherever you get your podcasts.

How do you juggle multiple brands without losing momentum? In this 198th episode of the E-Comm Show, Andrew Maff talks with Rob Smead, President of One Ink Seven, LLC, and founder of multiple tattoo industry brands including Electrum Supply and Electrum Ink. Rob shares his unique approach to managing a portfolio of interconnected brands, balancing niche tattoo culture with broader consumer reach.

From leveraging authentic behind-the-scenes content to navigating shifting industry conventions, Rob reveals why staying nimble and on top of social trends like TikTok UGC is essential. He also dives into their evolving retail strategy—expanding from Amazon to Walmart shelves—while wrestling with how to maintain brand cohesion amid growth and diversification.

What You’ll Learn:

• Why balancing multiple brands requires both cross-pollination and clear brand identity
  
  
• How behind-the-scenes content builds trust and loyalty in niche communities
  
  
• Why industry conventions have shifted post-COVID and how to get ROI from events today
  
  
• The power of networking and leveraging organic relationships over paid tactics
  
  
• How TikTok and incentivized UGC are changing influencer marketing in real-time
  
  
  
• Expanding beyond a niche market—pros and cons of broadening your audience

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

CONNECT WITH THE GUEST!

🌐 Website: https://electrumink.com/
📸 Instagram: https://www.instagram.com/electrum_ink/

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What if your biggest margin killer isn’t Facebook ads—but your supply chain? On this 193rd episode of The E-Comm Show, Andrew Maff sits down with Izzy Rosenzweig, founder and CEO of Portless. After launching his own DTC brand and facing costly inventory mistakes, Izzy built Portless to solve a problem no one talks about enough: tariffs and inefficient fulfillment.

We dig deep into how tariffs are affecting brands right now, why traditional warehousing models are outdated, and how operational efficiency is the hidden backbone of brand and customer experience.If you’re scaling or sitting on inventory, this episode is a tactical masterclass in turning operations into opportunity.

 What You’ll Learn in This Episode:

• Why smart brands are rethinking their entire supply chain—and how it impacts everything from customer experience to profit margins
• The truth about tariffs in 2025: What’s real, what’s outdated, and how to protect your bottom line
• How to turn your supply chain into a competitive advantage (not just an operational cost center)
• Tariff engineering and other lesser-known strategies to reduce costs and improve cash flow
• How Portless gives DTC brands a fully local, premium experience—straight from China-based fulfillment

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

CONNECT WITH THE GUEST!

🌐 Website: https://portless.com/
📻 LinkedIn: https://ca.linkedin.com/in/izzy-rosenzweig-13653846

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When Craig Gile left Wall Street and Navy cockpits behind, he didn’t plan on launching a game-changing product out of Stanford labs. But that’s exactly what happened. On this 196th episode of the E-Comm Show, Andrew Maff sits down with Craig Gile, founder of CoolMitt. Originally developed for the U.S. military, CoolMitt’s dynamic cooling tech helps regulate core body temperature during and after workouts—giving athletes a major performance edge.

Craig explains how the team took this cutting-edge research and built a retail product from scratch, what it takes to educate an entirely new market, and how they’ve used word of mouth, podcasts (like Huberman Lab), and community-driven digital strategies to break into fitness, college athletics, and now even industrial markets.

If you’re building a product in a new category or want a behind-the-scenes look at what it takes to make science-backed innovation catch on—don’t miss this one.

What You’ll Learn:

• The science behind CoolMitt’s military-funded cooling tech
• Why overheating is the hidden limiter most athletes don’t know about
• How they’re educating a market that didn’t know it needed this
• The shift from elite athletes to industrial markets and influencers
• Why digital is more about community than ads for CoolMitt
• How seasonality plays into product demand and strategy

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

CONNECT WITH THE GUEST!

🌐 Website: https://coolmitt.com/
📻 LinkedIn: https://www.linkedin.com/in/craig-gile-04286614/
📸 Instagram: https://www.instagram.com/realcoolmitt/

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Dan Abrams didn’t launch Flylow Gear with a business plan, he started with a vision to live life on his own terms. On this 195th episode of the E-Comm Show, Andrew Maff interviews Dan Abrams President and Co-founder of Flylow.

You’ll hear how Flylow stayed true to its roots while evolving from a scrappy DTC brand just trying to break even into a wholesale champion—and how they navigated that shift without sacrificing control. Dan also breaks down why fashion is more regional than most marketers think, how authenticity in marketing doesn’t always need a mission statement, and why quality and function will always sell (especially in the mountains).

Whether you're scaling wholesale, thinking about fulfillment solutions, or just want a masterclass in staying authentic while growing fast—this episode is your jam.

 What You’ll Learn:

• Why Flylow never needed a “defined” mission to stay authentic
• How they transitioned from 95% DTC to owning wholesale
• The smart logistics move that helped them scale without blowing up operations
• What most marketers get wrong about how people buy outdoor fashion
• Why word of mouth still wins—if your product can back it up
  
  

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

CONNECT WITH THE GUEST!

🌐 Website: https://flylowgear.com/
📱 Facebook: https://www.facebook.com/FLYLOWGEAR
📸 Instagram: https://www.instagram.com/flylowgear/

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On this 194th episode of The E-Comm Show, Andrew Maff sits down with Nicki Ball, COO of Mary Engelbreit Studios, the powerhouse behind one of America’s most recognizable illustrators. For decades, Mary Engelbreit’s artwork has appeared everywhere—from Hallmark cards to home décor—and now, thanks to Nicki’s leadership, it’s scaling across eCommerce, licensing, and even Amazon.

Nicki shares how she balances legacy and innovation, why creative brands need operational clarity, and how Mary’s influence still drives product decisions, marketing success, and community trust 50 years later. From email to brick-and-mortar, this team uses every channel to build demand—and a loyal customer base that spans generations.

If you’ve ever wondered what it takes to turn creative work into commercial success, this episode is a masterclass in creative business strategy, licensing management, and multichannel brand growth.

What You’ll Learn:

• How Mary Engelbreit’s name recognition fuels marketing across every channel
• The trick to forecasting inventory with a licensing-heavy business model
• Why email and social are their highest-converting sales drivers
• What it really takes to scale a legacy brand through eComm and retail
• Why their Amazon play is about real estate—not conversion
• How to navigate creative subjectivity when working with external marketing partners

Why brand trust still outperforms paid traffic in legacy-driven businesses

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

CONNECT WITH THE GUEST!

🌐 Website: https://maryengelbreit.com/
📱 Facebook: https://www.facebook.com/maryengelbreit
📸 Instagram: https://www.instagram.com/maryengelbreit/

Leave a review and subscribe wherever you get your podcasts.