A niche market requires niche messaging, but where do you start? The key is market research. On this 164th episode of the E-Comm Show, Andrew Maff interviews Jimmy Zollo, Co-Founder of Joe & Bella. Joe & Bella is an adaptive apparel brand that makes dressing faster, safer, easier, and more dignified for adults living with physical and cognitive changes. By leveraging his market research background Jimmy has been able to take Joe & Bella from an idea to a thriving business.

In this episode, Jimmy shares the importance of understanding your target audience in a niche market- more importantly, differentiating between the buyer and end user. With their target audience in mind, Joe & Bella have been able to create targeted messaging that resonates with this specific demographic. For businesses trying to understand how market research can help you develop products that truly solve problems- this episode is a must.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

Connect with us:

• Website: www.bluetuskr.com
• Social Handle: @BlueTuskr

Leave a review and subscribe wherever you get your podcasts.

So you’ve set up your Amazon shop, and the sales are coming in —but are you truly maximizing your profit potential? On this 163rd episode of the E-Comm Show, Andrew Maff interviews Mark Botha, Founder and CEO of SellerVue. In the competitive world of eCommerce, it's crucial for sellers to focus not only on sales but also on optimizing their supply chain and reducing hidden costs.

Mark Botha discusses in detail the biggest mistakes most  Amazon sellers make regarding profitability and how sellers can operate smarter to achieve long-term success. If you're ready to take your Amazon store to the next level of profitability, listen in on this informative episode with Mark Botha. 

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

Connect with us:

• Website: www.bluetuskr.com
• Social Handle: @BlueTuskr

Leave a review and subscribe wherever you get your podcasts.

Are you an Amazon seller? This is the inside scoop you don’t want to miss. On this 162nd episode of the E-Comm Show, Andrew Maff interviews Colleen Quattlebaum, Director of Marketing at eComEngine LLC. From monitoring your listings and winning the Buy Box to managing your existing customer base, Colleen shares valuable insights on how to navigate Q4 as an Amazon seller.

Furthermore, Colleen talks about utilizing tools such as eComEngine's FeedbackFive to gather valuable feedback from customers and improve overall business performance.  With the Amazon landscape consistently changing these are the updated trends you don't want to miss

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

Connect with us:

• Website: www.bluetuskr.com
• Social Handle: @BlueTuskr

Leave a review and subscribe wherever you get your podcasts.

While inventory management might not be the sexiest of subjects, it’s vital for e-commerce businesses to understand. On this 161st episode of the E-Comm Show, Andrew Maff interviews Bahadir Efeoglu CEO and Founder of Fabrikatör. Fabrikatör helps direct-to-consumer (DTC) brands make confident decisions when it comes to inventory management. 

In this episode, Bahadir shares his insights on the importance of data-driven approaches to inventory management and how Fabrikatör is revolutionizing how DTCs handle their supply chain. From predicting demand to optimizing inventory levels, Bahadir talks about the key metrics businesses need to know.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

Connect with us:

• Website: www.bluetuskr.com
• Social Handle: @BlueTuskr

Leave a review and subscribe wherever you get your podcasts.

Sometimes, the best ideas come from unexpected places. On this 160th episode of the E-Comm Show, Andrew Maff interviews Diane Pietrasik, Managing Director of Steven Plastics Inc and Global Brand Manager of Hair Doctor products. Diane never expected to run a hair care product company, but by leaning into customer testimonials, she discovered an opportunity that matched her passion for helping people.

In this episode, Diane emphasizes the importance of listening to customers and understanding their needs to create a successful product. But how do you ensure your customers are engaged and receptive? We explore this question and discuss the impact of influencer marketing, highlighting why it's crucial to build strong relationships with your core group of customers. 

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

Connect with us:

• Website: www.bluetuskr.com
• Social Handle: @BlueTuskr

Leave a review and subscribe wherever you get your podcasts.

Want to know the secret behind creating a successful business from Amazon to retail spaces? On this 159th episode of the E-Comm Show, Andrew Maff interviews Norm Farrar, Podcast Host & Entrepreneur.  Norm shares his insights on how to build your brand's perceived value and stand out from the competition on any platform.

He also demonstrates how making small adjustments to your marketing strategy can have big results... and shows us exactly how. We’ll cover everything from building a following offline to optimizing eCommerce stores online- all while creating a bullet-proof brand. If you’re looking for some solid marketing foundations- this one is for you! 

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

Connect with us:

• Website: www.bluetuskr.com
• Social Handle: @BlueTuskr

Leave a review and subscribe wherever you get your podcasts.

Consistency within your product lines creates consistency within your customers, especially if you’re a seasonal business. On this 158th episode of the E-Comm Show, Andrew Maff interviews Colleen Waguespack, Founder and Creative Director of Fig and Dove. Colleen shares her insight on how to create a consistent experience image across multiple product lines, so you can cultivate loyal customers and increase CLV all year-round.

In this episode, Colleen shines light on why the line has expanded to other seasons aside from Christmas. Hint: it has something to do with keeping your brand top of mind. Although Fig and Dove is known for unsurpassed decor quality, their strategy goes far beyond the surface. If you're looking to build a strong brand and loyal customer base year round (even with a seasonal business), this episode is for you!

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

Connect with us:

• Website: www.bluetuskr.com
• Social Handle: @BlueTuskr

Leave a review and subscribe wherever you get your podcasts.

Amidst the pressure to conform, businesses can ditch their distinctiveness in pursuit of quick success. On this 157th episode of the E-Comm Show, Andrew Maff interviews Steven Sashen, CEO of Xero Shoes. By turning down a $400,000 offer on Shark Tank, Xero Shoes remained loyal to its vision of creating comfortable footwear that promotes healthy feet.

In this episode, Steven will share the importance of staying convicted in your unique value proposition and how it has contributed to the success of Xero Shoes. Be sure to tune in for valuable insights on how staying true to your convictions can help you stand out in a crowded market.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

Connect with us:

• Website: www.bluetuskr.com
• Social Handle: @BlueTuskr

Leave a review and subscribe wherever you get your podcasts.

How can brands stay adaptable in an ever-changing industry while still prioritizing environmental sustainability? On this 156th episode of the E-Comm Show, Andrew Maff interviews Cristofer Smith, Founder of Green Apple Active. With a strong focus on sustainability and innovation, Green Apple Active has consistently evolved and adapted its products to meet the changing needs of consumers and the environment.

In this episode, Cristofer shares his insights on how brands can balance staying relevant with being environmentally conscious. He discusses the importance of constantly researching and investing in new sustainable technologies, as well as staying true to their core values and mission. If you're looking to learn how to stay adaptable and socially responsible in the ever-changing world of e-commerce, this episode is a must-listen.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

Connect with us:

• Website: www.bluetuskr.com
• Social Handle: @BlueTuskr

Leave a review and subscribe wherever you get your podcasts.

What exactly is Buy with Prime and why does it matter? On this 155th episode of the E-Comm Show, Andrew Maff dives into Buy with Prime. As a member of the Buy with Prime advisory council, Andrew shares his impartial insights on the advantages and challenges of this feature.

At its core, a major appeal of Buy with Prime is its potential to enhance customer trust and loyalty among consumers significantly. This feature allows buyers to use their Prime membership benefits directly on third-party websites, creating a seamless shopping experience that can lead to increased satisfaction and repeat purchases. However, like any service, it comes with its own set of drawbacks, which we'll highlight in this episode. If you’re an Amazon seller this episode is a must-listen!

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

Connect with us:

• Website: www.bluetuskr.com
• Social Handle: @BlueTuskr

Leave a review and subscribe wherever you get your podcasts.