The E-Comm Show

TikTok isn’t profitable for most brands…and that’s not a problem.

In this 227th episode of the E-Comm Show, Andrew Maff breaks down what’s really happening on TikTok in e-commerce today. After speaking with hundreds of brands, the pattern is clear: very few are making money on the platform, but many are still scaling it aggressively.

Why? Because TikTok isn’t a profit channel, it’s a customer acquisition engine.

In this episode, you’ll learn how to think about CAC vs. LTV, why breaking even can be a winning strategy, and how TikTok fits into a smarter omnichannel approach alongside Amazon and DTC. If you’re trying to decide whether TikTok is worth the investment, or why your numbers don’t make sense, this episode will help you rethink how to measure success.

What You’ll Learn:

• Why profitability on TikTok is rare (and often the wrong goal)
• How TikTok actually drives customer acquisition
• The role of CAC vs. LTV in evaluating performance
• Why breaking even can unlock long-term growth

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🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

Creative has become the most important factor in e-commerce advertising.

In this 226th episode of The E-Comm Show, Andrew Maff breaks down one of the biggest shifts happening in e-commerce advertising: creative has replaced targeting as the primary driver of performance on platforms like Meta and TikTok.

This episode is for you if your ecommerce ads used to perform well but now feel unpredictable, expensive, and harder to scale.

What You’ll Learn:

• How your ad creative now determines who the algorithm shows your ads to.
• The biggest mistake brands make when they spend on ads but ignore creative.
• Why authentic UGC ads consistently outperform polished brand ads.
• The hidden reason winning ads suddenly stop performing.
• How to test and reuse creative so your best ads drive results everywhere

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📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

A lot of e-commerce brands think their marketing is broken when the real problem is cash flow.

In this 225th episode of The E-Comm Show, Andrew Maff breaks down the hidden financial and operational issues that hurt e-commerce growth, from inventory forecasting and contribution margin to agency churn, blended CAC, and omnichannel attribution. Learn how to scale more profitably by fixing the structure behind your marketing.

What You’ll Learn:

• How cash flow issues impact marketing performance
• Why ROAS doesn’t tell the full story
• How blended CAC and contribution margin guide better decisions
• Why agency switching can make things worse
• How omnichannel marketing affects real e-commerce growth

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📧 Email: [email protected]

AI in ecommerce is exploding, but most of the advice is overhyped.

In this solo episode of The E-Comm Show, Andrew Maff breaks down what generative AI, LLM SEO, and ChatGPT shopping actually mean for ecommerce brands. Learn how to approach GEO, digital PR, brand mentions, and organic revenue without falling for AI marketing snake oil.

What You’ll Learn:

• How AI impacts ecommerce SEO and organic revenue
• The truth about Generative Engine Optimization (GEO)
• Why brand mentions matter more in AI search
• How ChatGPT shopping could change buyer behavior
• How to use AI tools for efficiency without losing strategy

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🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

Amazon is getting more expensive, more crowded, and harder to win on, especially for new brands. In this 223rd episode of The E-Comm Show, Andrew Maff breaks down why rising FBA fees, higher Amazon CPCs, and marketplace saturation are crushing margins, and why If you’re a marketer trying to scale profitably, this episode is a wake-up call: by mid-2028, winning brands won’t be “Amazon brands” or “DTC brands.” They’ll be omnichannel brands with a holistic strategy across sales channels, marketing channels, and fulfillment.

What You’ll Learn:

• Why Amazon's profitability is shrinking for new launches
• What Amazon’s fulfillment push means for DTC and omnichannel
• Why attribution is getting harder, and how marketers should adapt

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📱 Facebook: https://www.facebook.com/BlueTuskr
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📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

Newsflash: Your Amazon growth doesn’t start on Amazon anymore.

In this solo episode of The E-Comm Show, Andrew Maff breaks down how TikTok, SEO, email, paid ads, and DTC traffic now fuel Amazon rankings, and how smart brands turn every channel into a unified growth engine. Learn how to scale profitably without relying on one platform.

What You’ll Learn:

• How off-Amazon marketing drives Amazon sales
• SEO and backlink strategies for listings
• Using Buy with Prime and DSP for growth
• Building platform-independent revenue

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🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

How do you stay in control of pricing, visibility, and brand equity while scaling on Amazon and Walmart?

In this episode of The E-Comm Show, Andrew Maff talks with Tony Donoso, E-commerce Sales Director at Carrera Revell of Americas, about scaling licensed toys across Amazon, Walmart Marketplace, and hobby retail…without creating channel conflict. Learn how licensing creates a premium edge, why eBay still matters in hobby categories, and how Tony runs in-house advertising to stay competitive on high-CPC keywords.

What You’ll Learn:

• How to balance 1P, 3P, DTC, and dealer relationships
• Why licensed products outperform generic competitors
• How to refine Amazon and Walmart ads all year for Q4 scale
• Where eBay fits in a modern marketplace strategy

CONNECT WITH US
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📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]

Connect with the Guest
📻 LinkedIn (Company): https://www.linkedin.com/company/carrera-revell-of-americas
📱 Facebook: https://www.facebook.com/carrera.america/
📸 Instagram: https://www.instagram.com/carrera_usa
▶️ YouTube: https://www.youtube.com/CarreraUSA
🎵 TikTok: https://www.tiktok.com/@carrerausa
🌐 Website: https://carrera-revell-toys.com/

Amazon suspensions can end a business overnight…unless you know how to protect yourself.

In this episode of The E-Comm Show, Andrew Maff talks with Ed Rosenberg, Founder of ASGTG, about account compliance, suspension recovery, and building long-term stability on Amazon. Learn how top sellers use community support and proactive systems to stay profitable in a high-risk marketplace.

What You’ll Learn:

• How to prevent Amazon account suspensions
• Modern compliance best practices
• How ASGTG supports seller recovery
• Why community is a competitive advantage

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📧 Email: [email protected]

Connect with the Guest

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Most Shopify brands blame ads when revenue dips, but the real leak is usually on-site.

In this 219th episode of The E-Comm Show, Andrew Maff talks with Sheldon Adams, Head of Strategy at Enavi, about Human-Obsessed CRO and the Intra-Site Funnel framework that pinpoints exactly where customers drop off. Learn how to use benchmarks, multi-signal research, and disciplined testing sprints to drive repeatable conversion growth without gimmicks.

What You’ll Learn:

• Why CRO tactics fail without customer insight
• How Intra-Site Funnel metrics reveal the true bottleneck
• CRO testing sprints that compound over time
• How better on-site performance improves paid results

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📧 Email: [email protected]

Connect with the Guest
🔗 LinkedIn: https://www.linkedin.com/in/sheldonadams/
🌐 Website: https://www.enavi.co/

Scaling beverage brands isn’t about opening more doors…it’s about building demand first.

In this #218th episode of The E-Comm Show, Andrew Maff interviews Morgan Zanotti, Founder of Waay, on how she’s balancing Whole Foods expansion, Amazon growth, influencer attribution, and product education without letting distribution outpace awareness.

If you’re building a CPG brand in a crowded category, this episode delivers the hard-earned playbook most founders learn too late.

What You’ll Learn:

• Why awareness must lead to distribution
• How Amazon fuels velocity for new categories
• Influencer strategies that actually convert
• Retail growth without inventory nightmares

CONNECT WITH US

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📸 Instagram:  https://www.instagram.com/bluetuskr/

📻 LinkedIn:  https://www.linkedin.com/company/bluetuskr/

🐤 X: https://twitter.com/bluetuskr 

📧 Email: [email protected]

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📸 Instagram: https://www.instagram.com/drinkwaay/

🌐 Web: https://drinkwaay.com/