The E-Comm Show

Want to turn harmful reviews into real revenue while staying 100% within Amazon’s rules? In this episode of The E-Comm Show, host Andrew Maff sits down with Danan Coleman, founder of Ecom Triage and long-time Amazon seller, to unpack a white-hat system for identifying and removing policy-violating negative reviews — and why each removal can be worth the impact of 7–12 five-star reviews.

Danan shares how he’s been selling on Amazon since 2010, why his supplement brand hasn’t run paid ads for seven years, and what those choices taught him about community, retention, and margin. He also previews Catalog Defender, his forthcoming tool for catching critical ASIN issues, and explains how he became the e-commerce world’s unofficial party-list curator for major events like Prosper and Accelerate.

From October Prime Day perspectives to account-suspension horror stories, Danan and Andrew get practical about omni-channel risk, fraud patterns in reviews, and the exact escalation paths that actually work. Whether you’re a founder, operator, or agency, this episode gives you a defensible playbook to protect ratings, profits, and sanity.

• The 7–12x Effect: Why removing a single non-compliant negative review can mimic the impact of multiple new five-star reviews — and how to quantify it.
• White-Hat Only: Danan’s AI-assisted process trained on Amazon policies to flag violations and file targeted cases (no customer contact, no grey-hat tactics).
• 10+ Escalation Paths: Beyond Seller Support — the lesser-known forms and routes that increase takedown success and how to sequence them.
• Fraud Pattern Detection: Spotting reviewer networks across ASINs and submitting fraud cases the right way.
• Operator Lessons from 2010–Today: Building during the “heyday,” avoiding ad dependency, and surviving platform changes.
• When Amazon Goes Sideways: Real account-suspension stories, the hidden costs, and why diversification matters.
• Event Strategy for E-Com Pros: How Danan curates must-attend meetups and why smaller rooms often beat big open bars.
  
  

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Saalt isn’t just selling on TikTok Shop; it’s redefining social commerce.

In this 206th episode of The E-Comm Show, host Andrew Maff chats with Cherie Hoeger, CEO & Co-founder of Saalt, the women-owned B Corp behind the #1 period-care brand on TikTok Shop.

Discover how Saalt combines live selling, AI-powered SEO, and purpose-driven storytelling to scale across Amazon, Target, and Whole Foods, while giving back 1% of revenue to end period poverty.

What You’ll Learn:

• How Saalt turns TikTok lives into real conversions
• Scaling sustainable eCommerce through omnichannel growth
• The AI + SEO strategies behind Saalt’s organic visibility
• Why great customer experience is the new social proof
• Cherie’s take on work-life integration as a 6x mom and CEO

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In this 205th episode of The E-Comm Show, host Andrew Maff chats with Alex Nigmatulin, Co-Founder and CMO of PRNEWS.IO, about how AI and large language models (LLMs) like ChatGPT are redefining eCommerce PR.

They dive into Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), two emerging strategies that help brands appear inside AI-driven results and boost credibility across search and media.

You’ll learn how PR placements now influence ChatGPT’s recommendations, how to track ROI from brand mentions, and why personal branding has become the new PR frontier for eCommerce growth.

What You’ll Learn:

• How AEO & GEO shape brand visibility in ChatGPT
• The new ROI metrics for eCommerce PR
• Founder-led PR vs. corporate press releases
• AI-driven media placement strategies that work

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In this 204th solo episode of The E-Comm Show, host Andrew Maff breaks down exactly how to make TikTok Shop, Instagram Shop, and other social commerce platforms actually convert. Learn how to combine organic content, paid ads, and influencer marketing into a single strategy that drives real sales.

If your TikTok or Instagram shop isn’t working (or you don’t know where to start), this episode shows you what to prioritize, what most brands miss, and how to set up a profitable social commerce system.

What You’ll Learn:

• Social Commerce 101: Why TikTok Shop, Instagram Shop, and live shopping matter now.
• Organic + Paid + Influencers: How to integrate all three for consistent sales.
• TikTok Shop Realities: What price points and products actually convert.
• Influencer Marketing That Works: Seeding vs. paid partnerships vs. content creators.
• Retargeting Strategies: Lower ad costs and boost conversions with warm audiences.
• Content = Currency: How to keep content flowing without overspending.
• Building Your Brand “TV Channel”: Andrew’s framework for turning your profile into a conversion machine.

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Looking for Amazon reselling strategies that actually work?

In this 203rd episode of The E-Comm Show, host Andrew Maff sits down with Charles Chakkalo, partner at Joey’s Shopping and author of Just a Seller, to share how he built a profitable Amazon reselling business while scaling private label brands at the same time.

From running his own warehouses to predicting Amazon’s next big moves, Charles breaks down the unorthodox tactics that helped him stand out in a crowded e-commerce space.

What You’ll Learn

• Amazon Reselling vs. Private Label: Why hybrid models build both cash flow & long-term brand equity
• Logistics Advantage: How in-house warehouses cut costs & boost margins over 3PLs
• Agency Real Talk: When outsourcing works, and when it doesn’t
• Amazon’s Next Moves: Predictions on Buy with Prime, TikTok Shop & fulfillment trends
• Building Differently: Why breaking the “e-comm rules” can give you a competitive edge

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📧 Newsletter: Just A Seller

Looking for inspiration on growing a mission-driven eCommerce brand while staying true to your values? In this #202nd episode of The E-Comm Show, host Andrew Maff sits down with Amy Upchurch, founder and CEO of Pink Stork, a women’s wellness company generating over $25M+ annually and trusted by customers worldwide.

Amy shares how she built Pink Stork from scratch—starting with a deeply personal health challenge—and scaled it into a globally recognized brand with 170+ products, a loyal community of women, and a mission-first approach that puts faith and customer care at the center.

From community building and omnichannel sales to social media virality, operational insights, and innovative marketing tactics, Amy breaks down what it takes to grow authentically in today’s competitive eCommerce landscape. Whether you’re a founder, marketer, or aspiring entrepreneur, this episode delivers real strategies you can apply to build a brand with impact.

What You’ll Learn in This Episode

• Faith-Driven Leadership: How Amy built a nationally recognized women’s wellness brand without compromising her mission or values.
• Community & Customer Engagement: The role of Facebook groups, brand ambassadors, and hyper-personalized customer service in scaling trust.
• Omnichannel Growth: Selling on Amazon, Target, Walmart, international markets, and the DTC site—while balancing data, attribution, and convenience.
• Social Media Strategy: How Pink Stork tailors messaging for TikTok vs. Instagram vs. Facebook for maximum authenticity and reach.
• Operational Insights: Managing 170+ SKUs, in-house fulfillment, and global distribution without losing control of the brand experience.
• Marketing Innovations: From handwritten notes to the Fight Back Award—creative ways to surprise, delight, and empower customers.
• Scaling with Purpose: Lessons on leadership, team building, and keeping the brand mission-aligned while growing into eight figures.

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Looking for Shopify growth tips that actually work? In this 201st episode of The E-Comm Show, host Andrew Maff chats with Jason Murff, U.S. Army veteran and founder of Grill Your Ass Off, about how he scaled his veteran-owned seasoning brand into a seven-figure Shopify business.

From launching with just four blends to managing 65+ SKUs across retail, ecommerce, and BBQ communities, Jason shares what it takes to grow a brand with personality in a crowded market.

We cover Shopify apps that actually drive profit, balancing B2B and D2C, UGC-powered marketing, Q4 planning, and diversifying beyond Shopify. Whether you’re a founder or marketer, this episode is packed with practical growth strategies you can put to work.

What You’ll Learn:

• Why Shopify beats Squarespace for scaling
• How to balance B2B and D2C on one platform
• The Shopify apps actually driving ROI
• Turning loyal customers into UGC creators
• Q4 planning with Shopify segments
• Diversifying beyond Shopify into retail & marketplaces

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How do you scale a brand when your product is often a once-in-a-lifetime purchase? On this 200th episode of The E-Comm Show, Andrew Maff sits down with Mike Yarborough, founder of Rustic & Main, the handcrafted jewelry brand turning history and personal stories into wedding bands and engagement rings.

What started with Mike drilling a hole through a block of wood in his garage quickly scaled into a multi-million-dollar brand with a retail store, 35 employees, and customers flying in from across the country.

Mike shares how Rustic & Main grew by leaning into storytelling, sourcing historic materials like battleship teak and WWI rifle stocks, and creating deeply personal, customizable products. We also dig into the marketing challenges of high-consideration, one-time-purchase products—and how Rustic & Main is evolving with retail, engagement rings, and an experiential approach to brick-and-mortar. If you’ve ever wondered how to scale a passion project into a lasting brand while keeping your story front and center, this one’s a must-listen.

What You’ll Learn

• Why storytelling beats features when marketing high-consideration products
• How Rustic & Main scaled from one ring to a multi-million-dollar brand in just a few years
• The challenges of CAC for one-time-purchase products (and how to make the numbers work)
• Why retail must be experiential to justify brick-and-mortar in 2025
• How to balance handcrafted production with digital marketing efficiency
  Why customer-submitted materials create unbeatable loyalty and shareable stories

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

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🌐 Website: https://rusticandmain.com/
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Pinterest: https://www.pinterest.com/rusticandmain/

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Is Amazon building your business—or are you building Amazon’s? In this 199th episode of The E-Comm Show, Andrew flips the mic on himself to share why he’s spent years warning brands about Amazon dependency—and how omnichannel diversification is the real path to resilience.

From early experiences in his dad’s e-comm business to agency days running dozens of Amazon accounts, Andrew has seen first-hand what happens when a brand bets too heavily on one platform. He breaks down the risks of Amazon reliance, why operational efficiency is secretly a branding tool, and how Buy with Prime + DSP is rewriting the playbook.

This is part war story, part wake-up call, and part practical guide to building a brand that thrives on AND off Amazon.

What You’ll Learn

• Why Amazon should be treated as a customer acquisition channel, not your entire revenue model
• How off-Amazon advertising secretly drives Amazon sales (and vice versa)
  The psychology of today’s shoppers—why they bounce between website, Amazon, email, and Google before buying
• How Buy with Prime and DSP unlock a new era of omnichannel targeting
• Why diversification doubles your brand’s valuation potential
• The three metrics every e-comm operator should watch to avoid getting squeezed out by rising fees and competition

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

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How do you juggle multiple brands without losing momentum? In this 198th episode of the E-Comm Show, Andrew Maff talks with Rob Smead, President of One Ink Seven, LLC, and founder of multiple tattoo industry brands including Electrum Supply and Electrum Ink. Rob shares his unique approach to managing a portfolio of interconnected brands, balancing niche tattoo culture with broader consumer reach.

From leveraging authentic behind-the-scenes content to navigating shifting industry conventions, Rob reveals why staying nimble and on top of social trends like TikTok UGC is essential. He also dives into their evolving retail strategy—expanding from Amazon to Walmart shelves—while wrestling with how to maintain brand cohesion amid growth and diversification.

What You’ll Learn:

• Why balancing multiple brands requires both cross-pollination and clear brand identity
  
  
• How behind-the-scenes content builds trust and loyalty in niche communities
  
  
• Why industry conventions have shifted post-COVID and how to get ROI from events today
  
  
• The power of networking and leveraging organic relationships over paid tactics
  
  
• How TikTok and incentivized UGC are changing influencer marketing in real-time
  
  
  
• Expanding beyond a niche market—pros and cons of broadening your audience

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

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🌐 Website: https://electrumink.com/
📸 Instagram: https://www.instagram.com/electrum_ink/

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