In this 204th solo episode of The E-Comm Show, host Andrew Maff breaks down exactly how to make TikTok Shop, Instagram Shop, and other social commerce platforms actually convert. Learn how to combine organic content, paid ads, and influencer marketing into a single strategy that drives real sales.

If your TikTok or Instagram shop isn’t working (or you don’t know where to start), this episode shows you what to prioritize, what most brands miss, and how to set up a profitable social commerce system.

What You’ll Learn:

• Social Commerce 101: Why TikTok Shop, Instagram Shop, and live shopping matter now.
• Organic + Paid + Influencers: How to integrate all three for consistent sales.
• TikTok Shop Realities: What price points and products actually convert.
• Influencer Marketing That Works: Seeding vs. paid partnerships vs. content creators.
• Retargeting Strategies: Lower ad costs and boost conversions with warm audiences.
• Content = Currency: How to keep content flowing without overspending.
• Building Your Brand “TV Channel”: Andrew’s framework for turning your profile into a conversion machine.

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