The E-Comm Show

Shopify Growth Tips from Grill Your Ass Off: Scaling a Veteran-Owned Brand to 7 Figures | EP. #201


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Looking for Shopify growth tips that actually work? In this 201st episode of The E-Comm Show, host Andrew Maff chats with Jason Murff, U.S. Army veteran and founder of Grill Your Ass Off, about how he scaled his veteran-owned seasoning brand into a seven-figure Shopify business.

From launching with just four blends to managing 65+ SKUs across retail, ecommerce, and BBQ communities, Jason shares what it takes to grow a brand with personality in a crowded market.

We cover Shopify apps that actually drive profit, balancing B2B and D2C, UGC-powered marketing, Q4 planning, and diversifying beyond Shopify. Whether youโ€™re a founder or marketer, this episode is packed with practical growth strategies you can put to work.



What Youโ€™ll Learn:

  • Why Shopify beats Squarespace for scaling
  • How to balance B2B and D2C on one platform
  • The Shopify apps actually driving ROI
  • Turning loyal customers into UGC creators
  • Q4 planning with Shopify segments
  • Diversifying beyond Shopify into retail & marketplaces



CONNECT WITH US!

๐ŸŒ Website: https://www.bluetuskr.com/
๐Ÿ“ฑ Facebook: https://www.facebook.com/BlueTuskr
๐Ÿ“ธ Instagram: https://www.instagram.com/bluetuskr/
๐Ÿ“ป LinkedIn: https://www.linkedin.com/company/bluetuskr/
๐• X: https://twitter.com/bluetuskr
๐Ÿ“ง Email: [email protected]


CONNECT WITH THE GUEST!

๐ŸŒ Website: https://grillyourassoff.com/
๐Ÿ“ฑ Facebook: https://www.facebook.com/grillyourasoff/
๐Ÿ“ธ Instagram: https://www.instagram.com/grillyourassoff/


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The E-Comm ShowBy Andrew Maff

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