Looking for Shopify growth tips that actually work? In this 201st episode of The E-Comm Show, host Andrew Maff chats with Jason Murff, U.S. Army veteran and founder of Grill Your Ass Off, about how he scaled his veteran-owned seasoning brand into a seven-figure Shopify business.

From launching with just four blends to managing 65+ SKUs across retail, ecommerce, and BBQ communities, Jason shares what it takes to grow a brand with personality in a crowded market.

We cover Shopify apps that actually drive profit, balancing B2B and D2C, UGC-powered marketing, Q4 planning, and diversifying beyond Shopify. Whether you’re a founder or marketer, this episode is packed with practical growth strategies you can put to work.

What You’ll Learn:

• Why Shopify beats Squarespace for scaling
• How to balance B2B and D2C on one platform
• The Shopify apps actually driving ROI
• Turning loyal customers into UGC creators
• Q4 planning with Shopify segments
• Diversifying beyond Shopify into retail & marketplaces

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