Want to turn harmful reviews into real revenue while staying 100% within Amazon’s rules? In this episode of The E-Comm Show, host Andrew Maff sits down with Danan Coleman, founder of Ecom Triage and long-time Amazon seller, to unpack a white-hat system for identifying and removing policy-violating negative reviews — and why each removal can be worth the impact of 7–12 five-star reviews.

Danan shares how he’s been selling on Amazon since 2010, why his supplement brand hasn’t run paid ads for seven years, and what those choices taught him about community, retention, and margin. He also previews Catalog Defender, his forthcoming tool for catching critical ASIN issues, and explains how he became the e-commerce world’s unofficial party-list curator for major events like Prosper and Accelerate.

From October Prime Day perspectives to account-suspension horror stories, Danan and Andrew get practical about omni-channel risk, fraud patterns in reviews, and the exact escalation paths that actually work. Whether you’re a founder, operator, or agency, this episode gives you a defensible playbook to protect ratings, profits, and sanity.

• The 7–12x Effect: Why removing a single non-compliant negative review can mimic the impact of multiple new five-star reviews — and how to quantify it.
• White-Hat Only: Danan’s AI-assisted process trained on Amazon policies to flag violations and file targeted cases (no customer contact, no grey-hat tactics).
• 10+ Escalation Paths: Beyond Seller Support — the lesser-known forms and routes that increase takedown success and how to sequence them.
• Fraud Pattern Detection: Spotting reviewer networks across ASINs and submitting fraud cases the right way.
• Operator Lessons from 2010–Today: Building during the “heyday,” avoiding ad dependency, and surviving platform changes.
• When Amazon Goes Sideways: Real account-suspension stories, the hidden costs, and why diversification matters.
• Event Strategy for E-Com Pros: How Danan curates must-attend meetups and why smaller rooms often beat big open bars.
  
  

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