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The E-Comm Show episodes
- How to Fix Your Tariff Problem (and Scale Smarter) with Izzy Rosenzweig of Portless | EP. #197
What if your biggest margin killer isn’t Facebook ads—but your supply chain? On this 193rd episode of The E-Comm Show, Andrew Maff sits down with Izzy Rosenzweig, founder and CEO of Portless. After launching his own DTC brand and facing costly inventory mistakes, Izzy built Portless to solve a problem no one talks about enough: tariffs and inefficient fulfillment.
We dig deep into how tariffs are affecting brands right now, why traditional warehousing models are outdated, and how operational efficiency is the hidden backbone of brand and customer experience.If you’re scaling or sitting on inventory, this episode is a tactical masterclass in turning operations into opportunity.
What You’ll Learn in This Episode:
- Why smart brands are rethinking their entire supply chain—and how it impacts everything from customer experience to profit margins
- The truth about tariffs in 2025: What’s real, what’s outdated, and how to protect your bottom line
- How to turn your supply chain into a competitive advantage (not just an operational cost center)
- Tariff engineering and other lesser-known strategies to reduce costs and improve cash flow
- How Portless gives DTC brands a fully local, premium experience—straight from China-based fulfillment
Watch the full episode below, or visit TheEcommShow.com for more.
Tune in and enjoy today's episode of The E-Comm Show!
If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!
LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]
If you'd like to catch up on past episodes, visit www.theecommshow.comThe E-Comm Show is a production of BlueTuskr.
CONNECT WITH US!
🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]CONNECT WITH THE GUEST!
🌐 Website: https://portless.com/
📻 LinkedIn: https://ca.linkedin.com/in/izzy-rosenzweig-13653846Leave a review and subscribe wherever you get your podcasts.
24 min - Why Cooling Down Is Becoming the Hottest Trend with Coolmitt | EP. #196
When Craig Gile left Wall Street and Navy cockpits behind, he didn’t plan on launching a game-changing product out of Stanford labs. But that’s exactly what happened. On this 196th episode of the E-Comm Show, Andrew Maff sits down with Craig Gile, founder of CoolMitt. Originally developed for the U.S. military, CoolMitt’s dynamic cooling tech helps regulate core body temperature during and after workouts—giving athletes a major performance edge.
Craig explains how the team took this cutting-edge research and built a retail product from scratch, what it takes to educate an entirely new market, and how they’ve used word of mouth, podcasts (like Huberman Lab), and community-driven digital strategies to break into fitness, college athletics, and now even industrial markets.
If you’re building a product in a new category or want a behind-the-scenes look at what it takes to make science-backed innovation catch on—don’t miss this one.
What You’ll Learn:
- The science behind CoolMitt’s military-funded cooling tech
- Why overheating is the hidden limiter most athletes don’t know about
- How they’re educating a market that didn’t know it needed this
- The shift from elite athletes to industrial markets and influencers
- Why digital is more about community than ads for CoolMitt
- How seasonality plays into product demand and strategy
Watch the full episode below, or visit TheEcommShow.com for more.
Tune in and enjoy today's episode of The E-Comm Show!
If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!
LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]
If you'd like to catch up on past episodes, visit www.theecommshow.comThe E-Comm Show is a production of BlueTuskr.
CONNECT WITH US!
🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]CONNECT WITH THE GUEST!
🌐 Website: https://coolmitt.com/
📻 LinkedIn: https://www.linkedin.com/in/craig-gile-04286614/
📸 Instagram: https://www.instagram.com/realcoolmitt/Leave a review and subscribe wherever you get your podcasts.
27 min - From Break-Even to Backcountry Powerhouse: How Flylow Scaled Without Selling Out | EP. #195
Dan Abrams didn’t launch Flylow Gear with a business plan, he started with a vision to live life on his own terms. On this 195th episode of the E-Comm Show, Andrew Maff interviews Dan Abrams President and Co-founder of Flylow.
You’ll hear how Flylow stayed true to its roots while evolving from a scrappy DTC brand just trying to break even into a wholesale champion—and how they navigated that shift without sacrificing control. Dan also breaks down why fashion is more regional than most marketers think, how authenticity in marketing doesn’t always need a mission statement, and why quality and function will always sell (especially in the mountains).
Whether you're scaling wholesale, thinking about fulfillment solutions, or just want a masterclass in staying authentic while growing fast—this episode is your jam.
What You’ll Learn:
- Why Flylow never needed a “defined” mission to stay authentic
- How they transitioned from 95% DTC to owning wholesale
- The smart logistics move that helped them scale without blowing up operations
- What most marketers get wrong about how people buy outdoor fashion
- Why word of mouth still wins—if your product can back it up
Watch the full episode below, or visit TheEcommShow.com for more.
Tune in and enjoy today's episode of The E-Comm Show!
If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!
LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]
If you'd like to catch up on past episodes, visit www.theecommshow.comThe E-Comm Show is a production of BlueTuskr.
CONNECT WITH US!
🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]CONNECT WITH THE GUEST!
🌐 Website: https://flylowgear.com/
📱 Facebook: https://www.facebook.com/FLYLOWGEAR
📸 Instagram: https://www.instagram.com/flylowgear/Leave a review and subscribe wherever you get your podcasts.
28 min - Turning Art Into an Empire: The Business Behind Mary Engelbreit’s Beloved Brand | EP. #194
On this 194th episode of The E-Comm Show, Andrew Maff sits down with Nicki Ball, COO of Mary Engelbreit Studios, the powerhouse behind one of America’s most recognizable illustrators. For decades, Mary Engelbreit’s artwork has appeared everywhere—from Hallmark cards to home décor—and now, thanks to Nicki’s leadership, it’s scaling across eCommerce, licensing, and even Amazon.
Nicki shares how she balances legacy and innovation, why creative brands need operational clarity, and how Mary’s influence still drives product decisions, marketing success, and community trust 50 years later. From email to brick-and-mortar, this team uses every channel to build demand—and a loyal customer base that spans generations.
If you’ve ever wondered what it takes to turn creative work into commercial success, this episode is a masterclass in creative business strategy, licensing management, and multichannel brand growth.
What You’ll Learn:
- How Mary Engelbreit’s name recognition fuels marketing across every channel
- The trick to forecasting inventory with a licensing-heavy business model
- Why email and social are their highest-converting sales drivers
- What it really takes to scale a legacy brand through eComm and retail
- Why their Amazon play is about real estate—not conversion
- How to navigate creative subjectivity when working with external marketing partners
Why brand trust still outperforms paid traffic in legacy-driven businesses
Watch the full episode below, or visit TheEcommShow.com for more.
Tune in and enjoy today's episode of The E-Comm Show!
If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!
LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]
If you'd like to catch up on past episodes, visit www.theecommshow.comThe E-Comm Show is a production of BlueTuskr.
CONNECT WITH US!
🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]CONNECT WITH THE GUEST!
🌐 Website: https://maryengelbreit.com/
📱 Facebook: https://www.facebook.com/maryengelbreit
📸 Instagram: https://www.instagram.com/maryengelbreit/Leave a review and subscribe wherever you get your podcasts.
25 min - The Seeding Strategy That Scales: Influencer Marketing with Stack Influence | EP. #193
Are you still treating influencer marketing like art… when it’s actually a science? On this 193rd episode of The E-Comm Show, Andrew Maff interviews William Gasner, CMO of Stack Influence, a platform bringing structure, scale, and sanity back to influencer marketing.
In a world where UGC is everything and ROI is harder than ever to measure, William breaks down how Stack Influence is solving one of the biggest problems brands face today: how to do influencer product seeding at scale, without getting burned. If you're trying to grow on Amazon, Walmart, or your own DTC site, William shares how to drive algorithmic lift, generate authentic UGC, and build influencer funnels that don’t stop working just because the campaign ends.
What You’ll Learn:
- Why influencer seeding is still the best way to generate authentic UGC that converts
- How Stack Influence prevents product theft and drives real accountability
- The secret to driving algorithmic lift on Amazon using external traffic
- Why range > risk when testing influencers—and how to avoid common traps
- How to build long-tail momentum from campaigns that keep working after they end
- Why building a creator community is the real moat in 2025 influencer strategy
- Why brands who “test small” often kill campaigns too early to see results
Watch the full episode below, or visit TheEcommShow.com for more.
Tune in and enjoy today's episode of The E-Comm Show!
If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!
LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]
If you'd like to catch up on past episodes, visit www.theecommshow.comThe E-Comm Show is a production of BlueTuskr.
CONNECT WITH US!
🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]CONNECT WITH THE GUEST!
🌐 Website: www.stackinfluence.com
📱 Facebook: https://www.facebook.com/stackinfluence
📸 Instagram: https://www.instagram.com/stackinfluence/
📻 LinkedIn: https://www.linkedin.com/in/william-gasner/
𝕏 : https://x.com/stackinfluenceLeave a review and subscribe wherever you get your podcasts.
26 min - Fix What’s Broken: How SlumberSource Disrupted Homecare by Owning the Entire Experience | EP. #192
What if your biggest growth lever wasn’t your product… but everything that happens after the “Buy Now” button? On this 192nd episode of The E-Comm Show, Andrew Maff sits down with Todd Cook, Founder and CEO of SlumberSource, a DTC brand that’s reimagining homecare beds by solving what the rest of the industry ignored: the delivery experience.
Before SlumberSource, Todd built two massive mattress retail empires. But after years in showrooms and scaling 65+ stores, he saw the writing on the wall and a glaring opportunity online. The real issue wasn’t just in the beds. It was in the logistics, the service, and the fragmented last mile that left patients and families stranded. So he built something different, and he’ll show you how to too.
What You’ll Learn:
- Why launching big and spending early was a bet that paid off
- How to spot a broken system and build the infrastructure to fix it
- Why logistics isn’t backend, it’s brand
- How to rethink your ICP when the buyer and user are different people
- How to create real differentiation in an outdated industry
The fine line between bold vision and delusion
Watch the full episode below, or visit TheEcommShow.com for more.
Tune in and enjoy today's episode of The E-Comm Show!
If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!
LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]
If you'd like to catch up on past episodes, visit www.theecommshow.comThe E-Comm Show is a production of BlueTuskr.
CONNECT WITH US!
🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]CONNECT WITH THE GUEST!
🌐 Website: www.slumbersource.com
Leave a review and subscribe wherever you get your podcasts.
28 min - No Prime, No Problem: The DTC Strategy Powering Firefly Recovery's Growth | EP. #191
Is your brand ready for retail, or are you just following the crowd? On this 191st episode of The E-Comm Show, Andrew Maff sits down with Lauren Campbell, CMO of Firefly Recovery, to explore what it really takes to grow a DTC wellness brand without leaning on Amazon or retail crutches.
In this episode, Lauren shares how she evolved the brand’s messaging from elite athletic recovery to everyday wellness, expanded into the travel market based on real customer feedback, and resisted the pressure to "go Amazon" too early. If you're a marketer looking to build with intention (without defaulting to marketplaces or mass retail), this one’s for you.
What You’ll Learn:
- How to reposition a niche product for a broader, more scalable audience
- How to prioritize brand integrity over short-term marketplace gains (and why Amazon is a long-game, not a launchpad)
- Why bundling products around customer use cases can help with segmentation and tracking traction
Why testimonials are still gold and how Firefly scaled on social proof
How to build a clean D2C engine from scratch without falling back on third-party sellers or unscalable tacticsWatch the full episode below, or visit TheEcommShow.com for more.
Tune in and enjoy today's episode of The E-Comm Show!
If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!
LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]
If you'd like to catch up on past episodes, visit www.theecommshow.comThe E-Comm Show is a production of BlueTuskr.
CONNECT WITH US!
🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]CONNECT WITH THE GUEST!
🌐 Website: www.fireflyrecovery.com
📸 Instagram: https://www.instagram.com/fireflyrecovery/?hl=frLeave a review and subscribe wherever you get your podcasts.
24 min - From Clicks to Connections: Growing eComm Through Community with Curl Warehouse | EP. #190
Is physical retail dead—or just getting smarter? In this 190th episode, Andrew Maff sits down with Samantha Cross, curly hair care enthusiast and founder of Curl Warehouse, to talk about how she’s built a thriving eCommerce brand by leaning into retail, not away from it.
While most brands are chasing clicks, Samantha’s mixing it up: local events, brick-and-mortar, and yes, radio ads. Why? Because Curl Warehouse is all about meeting customers where they are. Whether that’s helping someone choose the right curl cream over live chat, or running a product swap event IRL, this is next-level omnichannel done the community-first way. Forget what you thought you knew about ROI… this isn’t an episode you want to miss.
What You’ll Learn:
- How opening a retail store can fuel your online sales: Discover how Shopify POS, in-store reward syncing, and real-world events can create a seamless brand experience across every touchpoint.
- Tracking brand awareness: Why Curl Warehouse still invests in radio ads, and how they’ve seen real-world results despite limited attribution.
- Letting your customers make the decisions: Using feedback to determine everything from what products stay or go, to which new categories they explore next.
- Segmenting your product category correctly: Learn how to segment on needs and benefits, while offering live chat and dedicated email support to guide overwhelmed shoppers.
Watch the full episode below, or visit TheEcommShow.com for more.
Tune in and enjoy today's episode of The E-Comm Show!
If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!
LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]
If you'd like to catch up on past episodes, visit www.theecommshow.comThe E-Comm Show is a production of BlueTuskr.
CONNECT WITH US!
🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]CONNECT WITH THE GUEST!
🌐 Website: www.curlwarehouse.com
📱 Facebook: https://www.facebook.com/curlwarehouse
📸 Instagram: https://www.instagram.com/curlwarehouse/Leave a review and subscribe wherever you get your podcasts.
23 min - Out of the Lab, Into Their Hands: Empowering Consumers with Proov | EP. #189
Education, not just innovation, is the key to scaling consumer healthcare products. In this 189th episode, Andrew Maff sits down with Amy Beckley, PhD, Founder and CEO of Proov, a groundbreaking hormone testing platform that empowers women to take charge of their fertility and reproductive health.
Amy’s mission started with her own painful discovery: Most women aren’t given the information they need to make empowered choices about their bodies. From there, Amy built Proov to fill that education gap and give women real power. But launching a consumer healthcare brand in a space with huge misinformation, stigma, and regulatory complexity required more than a good product. It required building a movement.
This episode is packed with insights on how to:
- Educate customers as part of your brand DNA
- Bring new health solutions to market—ethically and effectively
- Build authentic communities around sensitive topics
- Move from Amazon to DTC when trust and connection matter most
- Use crowdfunding to validate ideas and attract early funding
- Market healthcare products with science-first messaging that still resonates emotionally
Watch the full episode below, or visit TheEcommShow.com for more.
Tune in and enjoy today's episode of The E-Comm Show!
If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!
LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]
If you'd like to catch up on past episodes, visit www.theecommshow.comThe E-Comm Show is a production of BlueTuskr.
CONNECT WITH US!
🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]CONNECT WITH THE GUEST!
🌐 Website: www.proovtest.com
📱 Facebook: https://www.facebook.com/proovtest
📸 Instagram: https://www.instagram.com/proovtest/
📻 LinkedIn: https://www.linkedin.com/company/proovtest/?viewAsMember=true
Tiktok : https://www.tiktok.com/@proovtestLeave a review and subscribe wherever you get your podcasts.
26 min - Reputation Rehab: Amazon Review Removal That Actually Works with TraceFuse | EP. #188
What happens when a single 1-star review tanks your listing- and you can’t ignore it?
On this 188th episode of the E-Comm Show, Andrew Maff interviews Shane Barker, CEO and founder of TraceFuse. Tracefuse is the first and only Amazon TOS-compliant system designed to ethically remove negative reviews…without shady workarounds or black-hat tactics.
From the emotional toll of a 1-star review bomb to the ripple effect on conversions, ad spend, and organic ranking, Shane shares why review protection isn’t just a reactive tool- it’s a critical piece of brand growth. He walks through how TraceFuse identifies guideline violations and why honest feedback is sacred- but fraud shouldn’t get a free pass.
What You’ll Learn:
- Why most sellers are dead wrong about what reviews can be removed
- The difference between real customer criticism and TOS-violating abuse
- What to do if you're suddenly hit with a review bomb or shady competitor tactics
- Why ethical review management is not about hiding criticism, but stopping abuse
- How removing fake or exaggerated reviews can boost CTR, conversion, and ROAS
Check out the Amazon Review Checker: https://tracefuse.ai/amazon-review-checker/
Watch the full episode below, or visit TheEcommShow.com for more.
Tune in and enjoy today's episode of The E-Comm Show!
If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!
LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!
Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: [email protected]
If you'd like to catch up on past episodes, visit www.theecommshow.comThe E-Comm Show is a production of BlueTuskr.
CONNECT WITH US!
🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: [email protected]CONNECT WITH THE GUEST!
🌐 Website: www.tracefuse.ai
📱 Facebook: https://www.facebook.com/ShaneBarkerConsultant/
📸 Instagram: http://instagram.com/shanebarker
📻 LinkedIn: https://www.linkedin.com/company/tracefuse/
𝕏 : https://twitter.com/shane_barker
📧 Email: [email protected]Leave a review and subscribe wherever you get your podcasts.
26 min - Why most sellers are dead wrong about what reviews can be removed
About The E-Comm Show
From the publisher's feed
The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what…
helped make them so successful.