The E-Comm Show

Attribution is broken…and it’s not getting fixed.

In Episode #217, Andrew Maff explains how to measure paid media performance without obsessing over perfect tracking. Learn why most attribution tools are glorified UTM trackers, how Meta spend can lift Google and Amazon, and the holistic framework operators use to make smarter budget decisions.

What You’ll Learn:

• How to evaluate ROI across channels (the same way)
• Why first-click/last-click isn’t reality anymore
• When branded search is worth paying for
• How to set ROAS targets that don’t kill growth

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📧 Email: [email protected]

How do you scale e-commerce when customers don’t even know they need your product?

In Episode #216 of The E-Comm Show, Andrew Maff talks with Serge Liberman from FoodCycler.  From transforming Amazon into a powerful acquisition engine to utilizing DTC as a loyalty and repeat-purchase hub, this episode delves into the systems, mindset, and marketing strategies behind sustainable growth. A must-listen for brands selling innovative or emerging products.

• Educating before selling: How FoodCycler converts customers who don’t know the category yet
• Amazon as an acquisition: Why first purchases start on Amazon, not DTC
• DTC for growth: Turning repeat purchases into higher margins
• Lead gen that works: Using email and SMS to convert through education
• Lifestyle content over product content: Why real content outperforms glossy product videos
• AI-powered decisions: Using data to move faster and smarter
• Scaling globally without chaos: Managing Amazon, DTC, and marketplaces together

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📧 Email: [email protected]

Connect with the Guest

🌐 Web: https://foodcyclescience.com/ 

📱 Facebook: https://www.facebook.com/TheFoodCycler/ 

📸 Instagram:  https://www.instagram.com/thefoodcycler/ 

📻 LinkedIn: https://www.linkedin.com /in/serge-m-l/

Standing out in supplements takes more than good ingredients—it takes trust, data, and execution.

In this episode of The E-Comm Show, Andrew Maff talks with Dan Head, E-commerce Manager at Smart for Life, about scaling clean-label supplements on Amazon. Learn how Smart for Life grew to $600K+ per month by combining product integrity, AI-powered creative testing, smart Amazon advertising, and subscription-driven retention.

What You’ll Learn:

• How clean-label positioning drives trust and conversion
• Amazon PPC and DSP strategies that actually scale
• Using AI to accelerate creative testing
• Why subscription is the real growth lever in supplements

Connect with us

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📧 Email: [email protected]

Connect with the Guest

📱 Facebook: https://www.facebook.com/smartforlife/

📸 Instagram: https://www.instagram.com/smartforlife/

🌐 Web: smartforlife.com

Shoppable video is quickly becoming the most profitable acquisition channel in e-commerce, and this episode breaks down why.

In Episode #214 of The E-Comm Show, Andrew Maff sits down with Eitan Koter, Co-CEO of Vimmi, to unpack the future of social commerce, TikTok Shop, live shopping, and AI-powered personalization.

You’ll learn how brands are turning short-form video into scalable revenue, why authentic UGC outperforms polished production, and how to deploy shoppable content across every channel: web, social, marketplaces, and live events.

Whether you're a marketer, founder, or brand leader, this episode will show you the strategies driving the next wave of e-commerce growth.

What You’ll Learn:

• The rise of shoppable video and social commerce
• How TikTok Shop reshaped buyer behavior
• Live shopping as a conversion engine
• UGC + customer-generated content that actually sells
• The role of AI in personalized shopping experiences
• How to scale video across every channel

SOCIALS

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📸 Instagram:  https://www.instagram.com/bluetuskr/

📻 LinkedIn:  https://www.linkedin.com/company/bluetuskr/

📧 Email: [email protected]

GUEST SOCIALS

📱 Facebook:  https://www.facebook.com/vimmicom

📻 LinkedIn:  https://www.linkedin.com/in/eitankoter/

▶️ Youtube: https://www.youtube.com/@VimmiCommunications

Is eCommerce SEO dead? Not even close.

In this solo episode of The E-Comm Show, Andrew Maff calls out the myths, scams, and misinformation around “AI-optimized SEO” and reveals what actually drives rankings today. Learn why great UX, solid backlinks, and smart content will always outperform the next shiny tool.

What You’ll Learn:

• How AI search is reshaping eCommerce SEO
• Why user experience now trumps keyword stuffing
• How off-Amazon SEO fuels marketplace visibility
• What still works (and what’s hype) in modern search

CONNECT WITH US!

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🐤 Twitter:   / bluetuskr  

📧 Email: [email protected]

From a single-car garage to Dragons’ Den fame, The Scented Market proves that heart-led eCommerce can scale. In this 212th episode of The E-Comm Show, Andrew Maff talks with Kristy Lynn Miller about how she built a clean, community-driven candle brand that hit $1M+ in its first year. Learn how daily connection, smart product drops, and sustainability-first thinking created a beloved Canadian home fragrance empire.

What You’ll Learn:

• How The Scented Market reached $1M+ in its first year using organic, community-led growth tactics.
• Why consistent founder-driven storytelling builds stronger retention than paid acquisition.
• How ingredient transparency became a high-converting brand differentiator in wellness eCommerce.
• How media exposure and retail partnerships accelerated omnichannel credibility post-Dragons’ Den.
• How weekly product drops create scarcity, anticipation, and predictable revenue spikes.
• How to scale handmade production while protecting brand equity and customer experience.
• How purpose-led initiatives and fundraising programs amplify brand loyalty and lifetime 

CONNECT WITH US!

Facebook:   / bluetuskr  

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LinkedIn:   / bluetuskr  

X:   / bluetuskr  

📧 Email: [email protected]

Connect with the guest:

Facebook:   / TheScentedMarket

Instagram:   / TheScentedMarket

Amazon growth is changing…fast.

In this 211th episode of The E-Comm Show, host Andrew Maff sits down with Scott Ohsman, a 19-year Amazon veteran, VP of Digital Commerce at Quickfire, and co-host of the top-rated retail podcast Always Off Brand.

Scott puts it all on the table: Amazon alone won’t scale your brand anymore, especially with rising fees and tariffs squeezing margins. He shows where profitable discovery is actually happening now (and how to plug in), then explains how AI-driven shopping is reshaping visibility so the right customers find you first.

A must-listen for any founder who relies on Amazon for revenue today.

What You’ll Learn:

• Amazon’s new profitability rules
• How multi-channel builds brand resilience
• Where AI impacts search + conversion

CONNECT WITH US!

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📧 Email: [email protected]

Connect with the guest:

📻 LinkedIn: Scott Ohsman

Organic Muscle is proving that clean supplements can compete and win.

In this 210th episode of The E-Comm Show, Andrew Maff interviews James Benefico, Founder & CEO of Organic Muscle, to break down how his USDA-Organic supplement brand scaled into 700+ Vitamin Shoppe stores, built thousands of Amazon reviews, and grew DTC subscriptions without deep discounting.

Learn the strategies behind Amazon's growth, retail expansion, influencer advocacy, email retention, and smarter product launches inside one of the toughest eCommerce categories: supplements.

What You’ll Learn:

• Amazon + DTC strategy that fuels retention
• How email and community drive LTV
• The product launch pitfalls to avoid
• Mission-driven growth that stays profitable

CONNECT WITH US!

📱 Facebook:   / bluetuskr  

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📧 Email: [email protected]

CONNECT WITH GUEST:

📸 Instagram: Organic Muscle 

What’s the biggest mistake CPG brands make when selling online? Spoiler: it’s not their product…it’s their math.

In this 209th episode of The E-Comm Show, Andrew Maff breaks down the CPG marketing strategy every brand needs to scale profitably. From influencer marketing and Amazon strategy for CPG brands to balancing CAC vs LTV in eCommerce, Andrew shares what separates fast-growth CPG brands from those bleeding profit.

What You’ll Learn:

• The #1 CPG marketing mistake
• Rethinking CAC vs LTV in eCommerce
• Influencer marketing that builds trust
• Fulfillment that drives retention
• Amazon and ad spend strategies for CPG growth

CONNECT WITH US!

📱 Facebook:   / bluetuskr  

📸 Instagram:   / bluetuskr  

📻 LinkedIn:   / bluetuskr  

🐤 Twitter:   / bluetuskr  

📧 Email: [email protected]

Can your brand win by being everywhere?

In this 208th episode of The E-Comm Show, Andrew Maff talks with Monil Kothari, Founder of Haus of Brilliance, about building visibility across Amazon, Target, QVC and more. Learn how Haus of Brilliance sells $10 K earrings on Amazon, manages a 4 000 + SKU catalog, and keeps margins strong while scaling a luxury brand across marketplaces.

What You’ll Learn

• How Haus of Brilliance sells luxury fine jewelry (yes, even $10K earrings) on Amazon.
• Why marketplace visibility beats exclusivity for driving steady growth.
• The secret to maintaining margins while scaling across multiple platforms.
• How a massive catalog creates organic discovery and long-term sales momentum.
• What’s next for Haus of Brilliance’s DTC marketing and brand storytelling.

CONNECT WITH US!

📱 Facebook:   / bluetuskr  

📸 Instagram:   / bluetuskr  

📻 LinkedIn:   / bluetuskr  

🐤 Twitter:   / bluetuskr  

📧 Email: [email protected]

CONNECT WITH GUEST:

📸 Instagram:: Haus of Brilliance

📻 LinkedIn: Haus of Brilliance