What’s the biggest mistake CPG brands make when selling online? Spoiler: it’s not their product…it’s their math.

In this 209th episode of The E-Comm Show, Andrew Maff breaks down the CPG marketing strategy every brand needs to scale profitably. From influencer marketing and Amazon strategy for CPG brands to balancing CAC vs LTV in eCommerce, Andrew shares what separates fast-growth CPG brands from those bleeding profit.

What You’ll Learn:

• The #1 CPG marketing mistake
• Rethinking CAC vs LTV in eCommerce
• Influencer marketing that builds trust
• Fulfillment that drives retention
• Amazon and ad spend strategies for CPG growth

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