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The E-Comm Show
The E-Comm Show episodes
- Building a Brand That Lasts: 20+ Years of Lessons from dogIDs | EP. #237
Building a successful e-commerce business isn't about chasing every trend—it's about making the right trade-offs.
In this 237th episode of The E-Comm Show, Andrew Maff talks with Clint Howitz, Founder and CEO of dogIDs, about manufacturing, DTC growth, AI, and building a brand that stands the test of time. Learn how dogIDs has navigated more than two decades of change while staying focused on quality, customization, and customer relationships.
What You'll Learn:
- How dogIDs has thrived for over 20 years
- The realities of manufacturing in-house
- Why AI is changing product discovery
- How to build a lasting DTC brand
CONNECT WITH US
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]
Connect with the Guest
🌐 Website: https://dogids.com
📻 LinkedIn: https://www.linkedin.com/company/dogids/
▶️ YouTube: https://www.youtube.com/@Dogids
📌 Pinterest: https://www.pinterest.com/dogids/
26 min - How Purpose Built an Eight-Figure Brand: The Calyan Wax Co. Story | EP. #236
Purpose isn't just good for business, it's what gives customers a reason to care.
In this episode of The E-Comm Show, Andrew Maff talks with Jacob Johnson, Founder and CEO of Calyan Wax Co., about building an eight-figure omnichannel brand through authentic storytelling, retail partnerships, and purpose-driven leadership. Learn how Calyan is balancing mission, marketing, and sustainable growth in today's competitive e-commerce landscape.
What You'll Learn:
- How purpose can become a competitive advantage
- Why wholesale can accelerate online growth
- How CTV is driving Amazon performance
- What it takes to scale from founder to CEO
CONNECT WITH US
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]
CONNECT WITH THE GUEST
🌐 Website: https://calyanwaxco.com
📸 Instagram: https://instagram.com/calyanwaxco
📘 Facebook: https://facebook.com/calyanwaxco
🎵 TikTok: https://tiktok.com/@calyanwaxco
26 min - The Truth About Selling Your E-Commerce Business | EP. #235
Selling an e-commerce business is often the biggest financial transaction a founder will ever make.
In this episode of The E-Comm Show, Andrew Maff talks with Paul Rafelson, Founder of Rafelson Law and SellerBasics, about business valuations, acquisitions, legal pitfalls, and what founders need to know before entering the M&A process. Learn how to protect yourself, maximize value, and avoid the mistakes that cost sellers millions.
What You'll Learn:
- How e-commerce valuations have changed since the aggregator boom
- The biggest mistakes founders make when selling their business
- How broker agreements can impact your exit
- What buyers look for in today's acquisition market
CONNECT WITH US
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]
Connect with the Guest
🌐 Website: https://www.ecom.law/
🌐 SellerBasics: https://www.sellerbasics.com/
📧 Email: [email protected]
25 min - How to Protect Your Brand on Amazon Before It Costs You Millions | EP. #234
Protecting your brand isn’t just about defending your intellectual property; it’s about protecting your revenue, your customer experience, and your business valuation.
In this 234th episode of The E-Comm Show, Andrew Maff talks with Mario Simonyan, Founder of ESQgo, about the realities of brand enforcement, unauthorized sellers, and marketplace arbitration. Learn what steps brands should take today to protect themselves before small issues turn into expensive problems.
What You’ll Learn:
- How to remove unauthorized sellers and copycats
- Why trademarks and IP protection matter more than ever
- When to involve an attorney in marketplace disputes
- How brand protection impacts business valuation
CONNECT WITH US
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]
Connect with the Guest
🌐 Website: https://www.esqgo.com/
📻 LinkedIn: https://www.linkedin.com/in/mariosimonian/
This episode is sponsored by ESQgo, the e-commerce law firm helping brands fight back against copycats, rogue resellers, and marketplace headaches. From Amazon arbitration to brand enforcement, ESQgo gives sellers the legal expertise they need to protect revenue, preserve brand value, and stay one step ahead of bad actors.
25 min - Why Most Amazon Ad Accounts Are Overcomplicated (And Quietly Burning Budget) | EP. #233
Too many Amazon ad accounts are being built for complexity instead of performance.
In this episode of The E-Comm Show, Andrew Maff breaks down why hyper-granular Amazon PPC structures are causing brands to lose efficiency, miss scale opportunities, and waste budget without realizing it.
Learn how to identify bloated campaign structures, improve impression share, simplify optimization, and build Amazon advertising systems that actually scale profitably.
What You’ll Learn:
- Why over-segmented Amazon accounts fail
- How small budgets hurt keyword performance
- Why Sponsored Brands matter more than ever
- How to scale campaigns strategically
- The biggest PPC mistakes agencies still make
CONNECT WITH US
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]23 min - Why Brands Keep Killing Ads That Are Actually Working | EP. #232
Your customers are not shopping in a straight line anymore.
In this episode of The E-Comm Show, Andrew Maff explains why attribution has become one of the biggest challenges in modern e-commerce and how brands are unknowingly hurting growth by evaluating channels in isolation.
Learn how Meta ads can drive Amazon sales, why TikTok creates branded search demand, and how to properly evaluate omni-channel marketing performance before cutting spend too early.
What You’ll Learn:- Why attribution is broken in modern e-commerce
- How social ads influence Amazon sales
- The hidden value of omni-channel marketing
- Why ROAS alone can be misleading
- How to evaluate total business impact
CONNECT WITH US
📱 Facebook
📸 Instagram
📻 LinkedIn
🐤 X
📧 Email: [email protected]24 min - Why Amazon Keeps Raising Fees…And What Sellers Need to Do Next | EP. #231
Amazon isn’t going anywhere, but the way brands use it has to change.
In this 231st episode of The E-Comm Show, Andrew Maff breaks down the reality of selling on Amazon in 2026 and what brands need to do to stay competitive. Learn how to adapt your strategy, diversify your channels, and build a more sustainable e-commerce business beyond the marketplace.
What You’ll Learn:
- Why Amazon's margins are shrinking
- How to compete in a saturated marketplace
- Why DTC is becoming essential
- How to future-proof your e-commerce brand
CONNECT WITH US
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]26 min - Why Success in One Market Fails in the Next with Woowind | EP. #230
Scaling an e-commerce brand today isn’t about finding one winning channel; it’s about building a system that works across all of them.
In this episode of The E-Comm Show, Andrew Maff talks with Konstantinos Chatziioannou, CEO & Partner at Ventus Growth and Woowind, about scaling a global brand across Amazon, DTC, and offline channels. Learn how Woowind is navigating cross-border complexity, building omnichannel strategies, and adapting to the realities of modern e-commerce growth.
What You’ll Learn
- How omnichannel expansion strengthens your entire business
- Why global markets require completely different strategies
- The importance of product and price segmentation across channels
- How offline marketing impacts online performance
CONNECT WITH US
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]CONNECT WITH THE GUEST
📸 Instagram: https://www.instagram.com/woowindofficial/
📻 LinkedIn: https://www.linkedin.com/in/konstantinoschatziioannou/
26 min - Meta Just Entered the TikTok Game…Here’s What It Means for E-Commerce | EP. #229
Meta just stepped into the TikTok Shop game, and it could change social commerce fast.
In this 229th episode of the E-Comm Show, Andrew Maff breaks down Meta’s new affiliate and product-tagging features, how they compare to TikTok, and why this shift matters for both Amazon and DTC brands. If you’re testing TikTok, working with influencers, or building an affiliate strategy, this episode will help you understand where things are heading and how to stay ahead.
What You’ll Learn:
- How Meta’s new affiliate features work
- Why TikTok struggles with profitability
- How affiliate is becoming a primary growth channel
- What this means for Amazon vs DTC strategy
CONNECT WITH US
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]24 min - Why Most Amazon Brands Scale Too Slowly…and Pay for It Later | EP. 228
Why do so many Amazon brands grow slower than they should…even when demand is there?
In Episode #228 of The E-Comm Show, Andrew Maff talks with Andy Voggenthaler, Founder of Nonaste, about the real cost of underinvesting in growth. From Amazon strategy and subscription models to retail expansion and supply chain challenges, this episode breaks down what it actually takes to scale a consumable brand in today’s market.
What You’ll Learn:
- Why slow Amazon spend can cost you more long-term
- Subscription as the key to profitable growth
- Amazon vs. DTC: where each channel fits
- Buy With Prime and modern consumer behavior
- The operational challenges behind scaling a physical product brand
- Building a niche brand for active lifestyles (and pets)
CONNECT WITH US
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
🐤 X: https://twitter.com/bluetuskr
📧 Email: [email protected]Connect with the Guest
🌐 Web: https://nonaste.com
📸 Instagram: https://www.instagram.com/nonastelife
📸 Instagram (Pets): https://www.instagram.com/nonaste_pet
📱 Instagram (Andy): https://www.instagram.com/avoggenthaler
📻 LinkedIn: https://www.linkedin.com/in/andy-voggenthaler-1645053/
📻 Company LinkedIn: https://www.linkedin.com/company/nonaste/?viewAsMember=true23 min
About The E-Comm Show
From the publisher's feed
The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what…
helped make them so successful.