Standing out in supplements takes more than good ingredients—it takes trust, data, and execution.

In this episode of The E-Comm Show, Andrew Maff talks with Dan Head, E-commerce Manager at Smart for Life, about scaling clean-label supplements on Amazon. Learn how Smart for Life grew to $600K+ per month by combining product integrity, AI-powered creative testing, smart Amazon advertising, and subscription-driven retention.

What You’ll Learn:

• How clean-label positioning drives trust and conversion
• Amazon PPC and DSP strategies that actually scale
• Using AI to accelerate creative testing
• Why subscription is the real growth lever in supplements

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