Scaling beverage brands isn’t about opening more doors…it’s about building demand first.

In this #218th episode of The E-Comm Show, Andrew Maff interviews Morgan Zanotti, Founder of Waay, on how she’s balancing Whole Foods expansion, Amazon growth, influencer attribution, and product education without letting distribution outpace awareness.

If you’re building a CPG brand in a crowded category, this episode delivers the hard-earned playbook most founders learn too late.

What You’ll Learn:

• Why awareness must lead to distribution
• How Amazon fuels velocity for new categories
• Influencer strategies that actually convert
• Retail growth without inventory nightmares

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