Ecommerce Pulse

By Leighton Taylor

No hype, no hacks, just real conversations about how to grow a successful ecommerce business.... more

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FAQs about Ecommerce Pulse:

How many episodes does Ecommerce Pulse have?

The podcast currently has 62 episodes available.

Ecommerce Pulse episodes:

April 04, 2016 55: How to write amazing copy that generates sales, with Stephanie Simon
What is copywriting? How can doing it well help you make more sales with your ecommerce store? What's a customer avatar, and how can you develop one that will help you write amazing copy for your online store? How can you work as a freelancer writer while traveling the world?
All shall be revealed in this conversation with Stephanie Simon.
Links mentioned on the show
John McIntyre's email list (and podcast)
Neville Medhora's Kopywriting Kourse (editor's note: We do not endorse the usage of Ks instead of Cs in this manner)
Momentum
The Boron Letters
Triggers by Joe Sugarman (affiliate link)
Copyhackers.com
The One Thing by Gary Keller (affiliate link)
Freebie: Customer avatar checklist by Stephanie Simon
stephaniesimon.me
Connect with Stephanie on Facebook
[email protected]
...more
51min
March 28, 2016 54: Catching up with Richard Lazazzera on Facebook groups, SEO tricks, our own ecom stores, and more
Richard Lazazzera of A Better Lemonade Stand has been building an active Facebook community for ecommerce entrepreneurs. He's also focusing on SEO, using SEMRush to figure out new keywords to focus on and outrank his competitors. We talk about our ecommerce stores, plans for the future (possibly developing our own products), and the "free plus shipping" ecommerce model.
Links mentioned on the show:
A Better Lemonade Stand
Ecommerce Entrepreneurs Facebook group
Shopify Entrepreneurs Facebook group
Finch Goods
SEMRush
Just Mobile Hover Pad (affiliate link)
Roost Stand (affiliate link)
Kit CRM
...more
44min
March 21, 2016 53: How to double your audience through blogger outreach, with Kai Davis
Kai Davis is an outreach consultant, which means that he helps his clients get featured in other blogs and podcasts by building relationships with influencers. In this episode, Kai and I talk about how to identify the right influencers to reach out to, how to craft an effective cold email sequence, and the tools he uses to systematize his outreach.
Links referenced on the show:
DoubleYourAudience.com
Moz
ahrefs
Majestic SEO
BuzzStream
emailhunter.co
Quickmail.io
Streak.com
Trello
doubleyouraudience.com/ecommercepulse
doubleyouraudience.com/ama
...more
48min
March 14, 2016 52: Getting started selling on Amazon, with Shabbir Nooruddin
Shabbir started selling baking mats on Amazon, and failed. Then he tried a second product and did $5996.13 in revenue during the first 50 days. In this episode we discuss how he did it, how to tell which products are selling on Amazon, how he got his initial customer reviews, and what's next.
Links mentioned on the show:
Making $5996.13 In 50 Days Selling On Amazon FBA
The Amazing Seller
Tomoson
Corey Ferreira’s case study - How One Shopify Employee Built a Profitable Business in 5 Weeks Selling Gaming Glasses From China
Bootstrapping Ecommerce
@BootstrapEcom
...more
35min
March 07, 2016 51: Extending the customer lifecycle with Drew Sanocki
envision.io/51
Drew Sanocki reveals the basics of how tripwire marketing and discount ladders can make customers stick around longer, buying from you again and again.
Links mentioned on the show:
Karmaloop
Mineral
Nerd Marketing
Klaviyo
Rejoiner
CartHook
Toggl
The Pomodoro Technique
Tomighty
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
...more
42min
February 29, 2016 EP 050: How Corey Ferreira started a profitable ecommerce brand in 5 weeks with Alibaba
envision.io/50
Corey Ferreira works on the Shopify content team, and he recently published a huge, in-depth case study showing exactly how he started a profitable ecommerce store with products he imported through Alibaba.
I had Corey on the show to talk about how he built this business, how Shopify is going to give the business away to a lucky winner (you can enter the drawing here), and how the new owner could potentially grow the business from here.
Links mentioned on the show:
Embolden.co
Case study on the Shopify blog
Fiverr
Twitch
Shopify Masters episode
Alibaba
/r/shutupandtakemymoney
Muse
Calm
Headspace
Shopify blog
@coreyvf
...more
49min
February 22, 2016 EP 049: Tucker Schreiber on what it’s like to work at Shopify while starting ecommerce shops on the side
envision.io/49
Tucker Schreiber from Shopify's Growth and Marketing team joins me this week to talk ecommerce. After seeing one of the businesses that Tucker started, Shopify offered him a job, and he's continued starting online stores while working there.
A few of the topics we discuss in this episode include:
Should you go to college or start a business?
What's it like to work at Shopify?
How Tucker started a business selling maple bacon-flavored coffee and other unusual coffees, selling $40k in the first 3 months
How some people are 100x more successful than others without being 100x smarter. What gives?
Links mentioned on the show:
Diggnation
Flippa
Empire Flippers
Hooked
Checklist Manifesto
Airmail
Boomerang
Buffer
fase.space
@TuckerSchreiber
Shopify Blog
...more
48min
February 14, 2016 EP 048: Kurt Elster on building an audience, Facebook ad tricks, and optimizing your site for conversions
Kurt Elster is one of the most knowledgeable and fun-to-listen-to ecommerce pros I know. Kurt was kind enough to come on the show and share his ecommerce expertise, Shopify savvy, and marketing mastery to help you get more eyeballs on your products and improve your conversion rate.
Kurt has his own podcast, the Unofficial Shopify Podcast. You can follow Kurt on Twitter @kurtinc and also be sure to check out KurtElster.com.
Links referenced during the show:
Podcast Motor
Headphone.com
KurtElster.com
Ethercycle.com
Help A Reporter Out
PR Leads
White Shark Media
Kit CRM
Klaviyo
Shopify Entrepreneurs Facebook group
An example of an awesome About page on Faucet Outlets
...more
1h 19min
December 01, 2014 EP 047: Listener questions answered
Leighton is developing a new Shopify theme with loads of features and options. His drop shipping site suddenly stops making sales for a mysterious reason. Richard is trying out his first popup store. Shabbir gets a sudden unexplained boost in organic traffic. Listener questions answered about selling underwear online, how long it takes to break even, and more.
This week's sponsor:
Get a free audiobook today at AudibleTrial.com/EcommercePulse.
Links referenced during the show:
Shopify apps
SocialShopWave
Yotpo
Other
Ugmonk
MeUndies
ManPacks
MailChimp Snap
/r/ecommerce
/r/entrepreneur
How to support yourself financially while bootstrapping a business
Startup Podcast
Co-hosts
Richard Lazazzera of ABetterLemonadeStand.com
Shabbir Nooruddin of BootstrappingEcommerce.com
Subscribe to Ecommerce Pulse in iTunes!
...more
1h 8min
November 14, 2014 EP 046: What we’re up to, Shopify app pricing, and AI web design
Leighton returns from a hiatus and has launched a new drop shipping site. Richard doubles his conversion rate using 5 simple Shopify apps and has a bone to pick with Shopify app developers who charge too much. Shabbir is developing a BigCommerce app and Shopify app, and he's making $600+ per month in passive income from a drop shipping site that he transformed into an Amazon affiliate site.
This week's sponsor:
Get a free audiobook today at AudibleTrial.com/EcommercePulse.
Links referenced during the show:
Shopify apps
Notify (new orders highlighted on site)
Picreel (exit intent)
GoDataFeed
Other
Richard’s blog post about starting a t-shirt business in 24 hours
#TheGreatBuild 6-month update (Finch Goods)
TheGrid.io - "AI" web design
Co-hosts
Richard Lazazzera of ABetterLemonadeStand.com
Shabbir Nooruddin of BootstrappingEcommerce.com
Subscribe to Ecommerce Pulse in iTunes!
...more
55min

FAQs about Ecommerce Pulse:

How many episodes does Ecommerce Pulse have?

The podcast currently has 62 episodes available.