Ecommerce Pulse

What is copywriting? How can doing it well help you make more sales with your ecommerce store? What's a customer avatar, and how can you develop one that will help you write amazing copy for your online store? How can you work as a freelancer writer while traveling the world?

All shall be revealed in this conversation with Stephanie Simon.

Links mentioned on the show

John McIntyre's email list (and podcast)

Neville Medhora's Kopywriting Kourse (editor's note: We do not endorse the usage of Ks instead of Cs in this manner)

Momentum

The Boron Letters

Triggers by Joe Sugarman (affiliate link)

Copyhackers.com

The One Thing by Gary Keller (affiliate link)

Freebie: Customer avatar checklist by Stephanie Simon

stephaniesimon.me

Connect with Stephanie on Facebook

[email protected]

Richard Lazazzera of A Better Lemonade Stand has been building an active Facebook community for ecommerce entrepreneurs. He's also focusing on SEO, using SEMRush to figure out new keywords to focus on and outrank his competitors. We talk about our ecommerce stores, plans for the future (possibly developing our own products), and the "free plus shipping" ecommerce model.

Links mentioned on the show:

A Better Lemonade Stand

Ecommerce Entrepreneurs Facebook group

Shopify Entrepreneurs Facebook group

Finch Goods

SEMRush

Just Mobile Hover Pad (affiliate link)

Roost Stand (affiliate link)

Kit CRM

Kai Davis is an outreach consultant, which means that he helps his clients get featured in other blogs and podcasts by building relationships with influencers. In this episode, Kai and I talk about how to identify the right influencers to reach out to, how to craft an effective cold email sequence, and the tools he uses to systematize his outreach.

Links referenced on the show:

DoubleYourAudience.com

Moz

ahrefs

Majestic SEO

BuzzStream

emailhunter.co

Quickmail.io

Streak.com

Trello

doubleyouraudience.com/ecommercepulse

doubleyouraudience.com/ama

Shabbir started selling baking mats on Amazon, and failed. Then he tried a second product and did $5996.13 in revenue during the first 50 days. In this episode we discuss how he did it, how to tell which products are selling on Amazon, how he got his initial customer reviews, and what's next.

Links mentioned on the show:

Making $5996.13 In 50 Days Selling On Amazon FBA

The Amazing Seller

Tomoson

Corey Ferreira’s case study - How One Shopify Employee Built a Profitable Business in 5 Weeks Selling Gaming Glasses From China

Bootstrapping Ecommerce

@BootstrapEcom

envision.io/51

Drew Sanocki reveals the basics of how tripwire marketing and discount ladders can make customers stick around longer, buying from you again and again.

Links mentioned on the show:

Karmaloop

Mineral

Nerd Marketing

Klaviyo

Rejoiner

CartHook

Toggl

The Pomodoro Technique

Tomighty

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

envision.io/50

Corey Ferreira works on the Shopify content team, and he recently published a huge, in-depth case study showing exactly how he started a profitable ecommerce store with products he imported through Alibaba.

I had Corey on the show to talk about how he built this business, how Shopify is going to give the business away to a lucky winner (you can enter the drawing here), and how the new owner could potentially grow the business from here.

Links mentioned on the show:

Embolden.co

Case study on the Shopify blog

Fiverr

Twitch

Shopify Masters episode

Alibaba

/r/shutupandtakemymoney

Muse

Calm

Headspace

Shopify blog

@coreyvf

envision.io/49

Tucker Schreiber from Shopify's Growth and Marketing team joins me this week to talk ecommerce. After seeing one of the businesses that Tucker started, Shopify offered him a job, and he's continued starting online stores while working there.

A few of the topics we discuss in this episode include:

Should you go to college or start a business?

What's it like to work at Shopify?

How Tucker started a business selling maple bacon-flavored coffee and other unusual coffees, selling $40k in the first 3 months

How some people are 100x more successful than others without being 100x smarter. What gives?

Links mentioned on the show:

Diggnation

Flippa

Empire Flippers

Hooked

Checklist Manifesto

Airmail

Boomerang

Buffer

fase.space

@TuckerSchreiber

Shopify Blog

Kurt Elster is one of the most knowledgeable and fun-to-listen-to ecommerce pros I know. Kurt was kind enough to come on the show and share his ecommerce expertise, Shopify savvy, and marketing mastery to help you get more eyeballs on your products and improve your conversion rate.

Kurt has his own podcast, the Unofficial Shopify Podcast. You can follow Kurt on Twitter @kurtinc and also be sure to check out KurtElster.com.

Links referenced during the show:

Podcast Motor

Headphone.com

KurtElster.com

Ethercycle.com

Help A Reporter Out

PR Leads

White Shark Media

Kit CRM

Klaviyo

Shopify Entrepreneurs Facebook group

An example of an awesome About page on Faucet Outlets

Leighton is developing a new Shopify theme with loads of features and options. His drop shipping site suddenly stops making sales for a mysterious reason. Richard is trying out his first popup store. Shabbir gets a sudden unexplained boost in organic traffic. Listener questions answered about selling underwear online, how long it takes to break even, and more.

This week's sponsor:

Get a free audiobook today at AudibleTrial.com/EcommercePulse.

Links referenced during the show:

Shopify apps

SocialShopWave

Yotpo

Other

Ugmonk

MeUndies

ManPacks

MailChimp Snap

/r/ecommerce

/r/entrepreneur

How to support yourself financially while bootstrapping a business

Startup Podcast

Co-hosts

Richard Lazazzera of ABetterLemonadeStand.com

Shabbir Nooruddin of BootstrappingEcommerce.com

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Leighton returns from a hiatus and has launched a new drop shipping site. Richard doubles his conversion rate using 5 simple Shopify apps and has a bone to pick with Shopify app developers who charge too much. Shabbir is developing a BigCommerce app and Shopify app, and he's making $600+ per month in passive income from a drop shipping site that he transformed into an Amazon affiliate site.

This week's sponsor:

Get a free audiobook today at AudibleTrial.com/EcommercePulse.

Links referenced during the show:

Shopify apps

Notify (new orders highlighted on site)

Picreel (exit intent)

GoDataFeed

Other

Richard’s blog post about starting a t-shirt business in 24 hours

#TheGreatBuild 6-month update (Finch Goods)

TheGrid.io - "AI" web design

Co-hosts

Richard Lazazzera of ABetterLemonadeStand.com

Shabbir Nooruddin of BootstrappingEcommerce.com

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