Ecommerce Revamped

In this episode of the Ecommerce Revamped Podcast, Emma Schermer Tamir dives deep into how ecommerce brands can win customer loyalty across any channel by rethinking the fundamentals of brand building. As co-founder of Marketing by Emma, she has helped thousands of sellers differentiate their brands through emotionally resonant messaging and copy that converts. Emma reveals what most ecommerce brands get wrong about brand voice—and why telling your story matters more than ever in a world flooded with AI-generated content. You'll learn how to clarify your brand's tone, turn product descriptions into mini-sales pitches, and ensure your messaging resonates across borders and marketplaces. #EmmaSchermerTamir #marketingbyemma #Miva

In this episode of the Ecommerce Revamped Podcast, host Rob Stanley sits down with Mitch Goldstone, CEO of ScanMyPhotos, to uncover how innovation fuels long-term ecommerce growth, customer loyalty, and industry leadership. This conversation dives deep into how evolving tech, bold strategies, and customer-centric thinking helped ScanMyPhotos scale into a household name in the photo digitization space. Mitch reveals the journey of transforming from a film-processing shop into a digitization powerhouse, sharing the challenges and breakthroughs that came from adapting to the digital era. You'll hear how ScanMyPhotos leverages cutting-edge automation, AI, and customer feedback to streamline fulfillment and deliver exceptional service. Whether it's using AI to enhance photo restoration or pioneering the use of VR for immersive photo experiences, Mitch explains how tech-enabled innovation creates customer "wow" moments that drive retention and media buzz. #MitchGoldstone #ScanMyPhotos #Miva

In this episode of Ecommerce Revamped, we dive deep into the evolving world of SEO and search marketing with Al Sefati, founder of Clarity Digital and an industry veteran with over two decades of experience in digital marketing. The discussion focuses on how artificial intelligence is fundamentally transforming search behavior, optimization strategies, and the platforms consumers use to discover products and services. Al explains how platforms like ChatGPT, Gemini, and Perplexity are rapidly becoming preferred search tools, especially in top-of-funnel discovery. He unpacks the limitations of traditional SEO, highlighting how AI understands user intent and content quality in a way that traditional search engines never could. Al offers key insights for e-commerce sellers looking to future-proof their marketing strategies and visibility in AI-driven environments. #AlSefati #claritydigitalagency #Miva

On this episode of the Ecommerce Revamped Podcast, we sit down with Marc Poulsen of AutoNetTV to explore how ecommerce sellers can dramatically increase sales, trust, and retention by mastering the art of high-converting product videos. Whether you're a solo seller or a scaling DTC brand, the way you present your product through video directly affects conversion rates—and Marc shares the blueprint for doing it right.

We break down the best-performing video formats—like explainer videos, customer testimonials, unboxings, and live demos—and how each one influences buyer psychology. Marc shares how product videos can boost conversions by up to 144%, why closed captions matter for both engagement and compliance, and what mistakes most sellers make that kill performance (spoiler: no CTA, overproduction, and poor mobile optimization). #MarcPoulsen #AutoNetTV #Miva

On this episode of the Ecommerce Revamped Podcast, Max Sinclair, founder of Azoma.ai, dives deep into the emerging world of Generative Engine Optimization (GEO)—a cutting-edge strategy to get your brand mentioned by AI engines like ChatGPT, Perplexity, and Gemini. As the digital landscape rapidly shifts toward conversational search, GEO is fast becoming the new SEO. Max breaks down the stark differences between traditional search engine optimization and GEO, revealing why keyword stuffing and backlinks are no longer enough. Learn how large language models (LLMs) interpret prompts, tokenize data, and weigh contextual signals—completely changing how brand visibility works online. With practical, real-world use cases and a glimpse into Azoma’s proprietary tools, Max shows how brands can use AI to dominate digital shelf space and be the first name that LLMs recommend. #MaxSinclair #Azomaai #Miva

In this episode of Ecommerce Revamped, we dive deep into a powerful yet often overlooked growth strategy: intellectual property (IP) protection. If you're building an ecommerce brand, IP isn’t just a legal checkbox—it’s a strategic weapon to increase your brand’s value, safeguard your products, and enhance your long-term exit potential. Rich Goldstein, founder of Goldstein Patent Law, joins us to unpack the legal layers and strategic implications behind trademarks, patents, copyrights, NDAs, and trade dress. Drawing on decades of experience helping ecommerce sellers protect and monetize their ideas, Rich explains how to use IP to create defensible brand equity and secure better exit multiples. Learn when and how to file a trademark, how to prevent counterfeits on platforms like Amazon and Walmart, and why “good” vs. “crappy” IP can mean the difference between a $6M and $12M brand valuation. Rich also reveals a step-by-step priority list of what to protect—starting with brand names, logos, slogans, and product functionality—tailored to the ecommerce seller’s journey from launch to scale. #RichGoldstein #IPProtection #Miva

On this episode of the Ecommerce Revamped Podcast… Steven Selikoff, founder of the Product Development Academy, reveals why most ecommerce sellers don’t truly understand the business they’re in—and how that blind spot sabotages product strategy, pricing, and long-term growth. Drawing on decades of experience developing and launching products across multiple channels, Steven breaks down the critical mindset shifts ecommerce sellers need to make to thrive in today’s landscape. This isn’t about tips and tricks—it’s about transforming how you think about your business at its core. #StevenSelikoff #productdevelopmentacademy #Miva

On this Ecommerce Revamped Podcast episode, Lyden Smithers of Titan Networks reveals how ecommerce sellers can protect profit margins from unpredictable tariff hikes—without overloading inventory or relying on guesswork. With years of experience navigating international sourcing, Lyden explains how to build flexible supply chains that avoid costly surprises. He shares actionable steps ecommerce leaders can take to assess risk exposure, identify alternate sourcing options, and work with suppliers to negotiate smarter terms that mitigate tariff impact. #LydenSmithers #Titan #Miva

On this Ecommerce Revamped Podcast...Poor customer support is one of the fastest ways to lose ecommerce sales—especially when your competition is only one click away. In this video, Wayne Smith shares expert insights on how to identify and fix critical breakdowns in your ecommerce support systems before they damage your brand and bottom line.

Welcome to another episode of Ecommerce Revamped, where we explore the future of ecommerce, marketing innovation, and digital transformation. In this episode, we dive into why modern ecommerce brands are moving away from traditional advertising strategies—and what's replacing them. Liz Saunders shares her deep insights into the shifting ecommerce ad landscape, the rise of AI-powered marketing, and how today’s leading brands are reallocating their budgets for greater ROI. Learn why high-growth ecommerce businesses are saying goodbye to legacy ad platforms, how consumer behavior has changed in 2025, and what data-driven strategies are outperforming outdated ad models. #LizSaunders #Wayward #Miva