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In this Ecommerce SEO for Beginners interview, Josh Piepmeier, breaks down everything you need to know to do SEO well for your or your clients Ecommerce Store.

Throughout this episode with Josh, he covers the 3 stages of SEO:

1. Make Money ASAP (Bottom of the funnel)

2. 7 Figures (Middle of the funnel)

3. Total Domination (Top of the funnel)

Here's some info Josh shared on where most Shopify stores go wrong.

Typical SEO campaigns go something like this:

👉 Target keywords that bring in a lot of traffic (typically top or mid-funnel)
👉 Build massive organic traffic
👉 Work on converting that traffic

These campaigns make a lot of sense at first glance, but can take a long time to produce measurable results. Why?

Because the keywords that bring in the most traffic and clicks are almost always very high in the funnel, aka targeting people who aren't ready to buy any time soon.

Here's some info Josh shared on what most Ecommerce Brands should do instead.

Rather than trying to build flashy traffic numbers that make most SEOs salivate...

...I help my clients build campaigns that target high-intent keywords and prioritize conversions and revenue over traffic. Here’s what that looks like:

👉 Use customer research and intent signals to figure out what customers are typing in Google when they’re ready to buy
👉 Target keywords that indicate high buying intent (regardless of volume)
👉 Track and optimize for revenue and conversions from day one

In short, we start by targeting the bottom of the funnel, capturing existing demand, and building a profitable SEO practice. That way, your SEO essentially pays for itself forever and your net cost becomes zero.

Once we reach that point, THEN we move up the funnel and start building mid- and top-of-funnel traffic that builds brand awareness and captures a bigger audience.

This approach has helped me get results like this for my clients:
➡ Drive a positive ROI from SEO in under three months
➡ Create single blogs that bring in $10k per month
➡ Build campaigns that bring in $100k per month in under a year
➡ Go from 100% reliant on paid traffic to diversified revenue sources

Connect with Josh on LinkedIn here: https://www.linkedin.com/in/joshpiepmeier/