By Chase Dimond
The Dimond Download by Chase Dimond & Cardinal Mason shares weekly business and marketing insights for business owners, marketers, and freelancers alike. Each week you'll get a glimpse into the
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The podcast currently has 161 episodes available.
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This episode is all about how to host an amazing in-person event. We all know how dry and boring conferences can be when they use a cookie-cutter approach, so Chase and Mason break down exactly what a “best in class” meetup would look like.
It all starts by recapping Chase’s recent experience at an event called Commerce Roundtable, where he highlights what the organizers did well to make it stand out from most live events. Then, the guys break that down into tactical advice Mason can apply to his first real in-person mastermind for members of his CopyMBA inner circle.
Tune in if you want to learn what separates a so-so event from an amazing experience, or if you want to hear what big plans the boys have in store to close out the year.
And, while you’re here, give a shout-out to the best live event you’ve ever attended in the comments!
“I think the biggest message is just be a good person. Do good things for the community that end up being a win-win for everyone. You'll be really surprised by the support that you get in return.”
– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:02:57 – Commerce Roundtable Recap
00:05:39 – Chase’s New Project (Media Brand)
00:09:08 – Planning For The First Live CopyMBA Event
00:11:07 – How To Host An Amazing In-Person Meetup
00:20:07 – Chase And Mason’s Goals For Q4
00:25:15 – Closing Thoughts & Send-off
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Bat
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Watch this episode on YouTube
In this episode, we hear about Mason’s experience at New York Fashion Week (not on the catwalk, sadly) and the fellas share some of their best tips around networking, dealing with problem clients, and breaking through plateaus when building a brand.
It all kicks off with a discussion about how to get in tight with celebrities and A-list influencers in your space, without coming off as sleazy or creepy. Then, the boys talk about dealing with nightmare clients and how to shore up your filtering systems. Finally, they talk about the value of consistency and how sometimes your audience growth efforts finally pop after weeks (or months) of frustration.
Tune in if you want to learn how to effectively network and build relationships that can propel your career forward, or if you’re struggling to build your personal brand and want some motivation to see it through to the finish line.
Have you ever met a celebrity or big influencer? Share your most impressive name drop in the comments!
“If you have spent two, three months doing something consistently and nothing's actually happening for you, that doesn't mean that it's actually dead.”
– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
KEY MOMENTS IN THIS EPISODE:
00:03:53 – How to connect with influential people
00:15:20 – The anatomy of a high quality client
00:21:09 – How to deal with nightmare clients
00:23:37 – Why persistence is key to audience growth
00:27:05 – Closing thoughts and resources
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
Keep up with Mason at…
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers
Send us a text
Watch This Episode On YouTube
In this episode, Chase and Mason cover a variety of topics around personal branding, ranging from how to build an effective marketing funnel to how to structure your LinkedIn profile for success.
They start by doing some “funnel hacking” to reverse engineer the customer acquisition model that helped Publishing.com go from $2M to $100M almost overnight. This ties into Alex Hormozis value equation, which they use to self-assess their own offers.
Next, they run a personal brand audit on an Instagram influencer who has done an amazing job identifying a differentiated niche and positioning herself as THE go-to resource for that community.
Tune in if you want to copy a successful personal branding playbook, and ride along as Chase tears down Mason’s LinkedIn profile to help him grow his audience faster.
"Content alone isn't enough to go viral these days. Every person doing ghostwriting or content should have some distribution built in. Content alone isn't enough."
– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
KEY MOMENTS IN THIS EPISODE:
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
Keep up with Mason at…
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
Send us a text
Watch this on YouTube: https://youtu.be/zivim8b7Hqs
In this episode, Chase and Mason discuss some of the biggest Ls they’ve taken as business owners, and the steps they took to turn their setbacks into comebacks.
They also share their best advice for building killer products, which includes actively listening to customer feedback and finding new ways to take off your “expert hat” and look at your work through the eyes of a beginner.
They wrap up the conversation by talking about a new project Mason’s working on, and how much he’s enjoyed going from being the master to being the student all over again.
Tune in if you want to hear a few anti-success stories and drop a comment with the book you think the boys should use to kick off the Dimond Download book club.
"I remember a period of time where I thought, 'Oh man, this isn't all that it was chalked up to be.' We were counting on this money, and it just didn't come. Those early days were brutal."
– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
KEY MOMENTS IN THIS EPISODE:
00:01:50 – Business Recovery/Bounceback/Survival Stories
00:09:00 – Getting Ghosted By Clients Who Won't Pay
00:12:30 – What You Give Out, You Get Back 10x Over
00:17:05 – How To Be A Better Course Seller/Online Coach
00:20:11 – Importance of Listening To Customers & Serving Their Needs
00:24:35 – Mason's Going Deep On Research For A New Project
00:29:11 – How Many Hours A Week Of Free Time?
00:31:36 – Dimond Download Book Club?
00:34:00 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
Keep up with Mason at…
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
Send us a text
In this episode, Chase and Mason discuss what makes the difference between “big” businesses and “HUGE” businesses, and lay out some of the common traits they’ve observed among the top 1% of founders.
They also tell stories of their best “money well spent” scenarios, where the value they got from the product or experience was exponentially more than what they invested. Spoiler Alert: The examples they share aren’t the ones you’d expect.
The conversation wraps up with a quick business update from Mason, who finally decided to take ads seriously and is now on track to have his first $1M month.
Tune in to get a sneak peek at Mason’s new penthouse pad (it’s absolutely baller) and drop a comment with your own best “money well spent” story.
"I think number one is just like the entrepreneur is hungry and they're hungry not for a base hit, or even a double – they're hungry for a home run or a grand slam. And they’re going to keep swinging until they get it."
– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
KEY MOMENTS IN THIS EPISODE:
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
Send us a text
In this episode, Chase and Mason talk about the value of spending time with people in-person, whether that’s taking time off to enjoy a golf trip with the boys, attending a private mastermind, or hosting an industry meet-up.
Mason also shares his best takeaway from attending a mastermind hosted by Jeremy Haynes, which involves a concept called “goal math” that makes even your most ambitious revenue targets feel attainable.
They wrap up the conversation by sharing a few high value projects they’ve each been putting off, and discuss how silly it is to delay doing something that will obviously have a positive impact on the business.
Tune in to find out if Chase and Mason are going to start “The Dimond Dinner Series” after getting so much value from hanging out with folks IRL.
"I don't think you can tell when someone's decent to good. But when the production quality is high AND the content is valuable, that’s when it’s actually perceived to be high value. That's the trifecta."
– Mason
WHAT YOU’LL LEARN ABOUT:
KEY MOMENTS IN THIS EPISODE:
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
Keep up with Mason at…
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
Send us a text
In this episode, the boys catch up after a brief hiatus. Mason shares how a Tiktok follower accused him of being a fraud. Chase talks about his experience recording a new course for one of the world’s most popular B2B influencers.
They both share their takeaways, which center around what separates “good” creators from “great” creators, and what to look for to determine whether or not a person will live up to the public persona they display.
The fellas wrap up the conversation by sharing a few marketing resources they recently discovered that seem promising, and Chase provides an update on how his LinkedIn growth business is doing.
Tune in if you want to hear how Mason is handling the heat, or hear what the people behind some of your favorite influencer accounts are really like.
“I think it's all right to put extra effort into things that can't ROI just because it would be sick. You know what I mean? Let's just try and brand this as something amazing because WE’RE amazing.”
– Mason
WHAT YOU’LL LEARN ABOUT:
KEY MOMENTS IN THIS EPISODE:
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
Send us a text
In this episode, Chase and Mason discuss the content creation and distribution strategies they’ve used to grow their audience to over 1 million followers and subscribers, particularly on platforms like email, LinkedIn, and Twitter.
They emphasize the importance of creating valuable content that resonates with your target audience and the significance of engaging with people who reply to your posts as well as other influential players in your space.
Tune in if you want to hear what content creation and distribution strategies are working on various platforms right now, and learn how to leverage those tactics to drive more sales for your products or services.
"The more advanced the information you give, the better. If you're leading the market in sophistication, you're going to get all the money."
– Mason
WHAT YOU’LL LEARN ABOUT:
KEY MOMENTS IN THIS EPISODE:
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
Keep up with Mason at…
Send us a text
The fellas kick off this episode of The Dimond Download by recapping Chase’s weekend away at a wedding that cost over $1 Million to put on.
They also cover a handful of interesting topics ranging from the downside of building a business that’s heavily reliant on your personal brand to current perspectives on the value of a college education and their future plans for growing the podcast.
This is required listening for anyone who is in the thick of building their personal brand online or interested in using a podcast as a growth lever for their business.
When you’re done taking notes, head to the comments section and let us know the craziest thing you’ve ever experienced at a wedding – but keep it PG-13!
WHAT YOU’LL LEARN ABOUT:
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:01:59 – Chase’s Epic Wedding Weekend
00:05:10 – The Jeremy Haynes Tornado Ad Strategy
00:11:25 – Challenges and Downsides Of Personal Brands
00:17:56 – Benefits & Drawbacks Of Going To College
00:20:27 – Growing The Podcast Through Guests and Giveaways
00:31:36 – Livestreaming As A Podcast Growth Tactic
00:32:08 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
Send us a text
In this episode, Chase shares a retrospective of his most recent course launch, covering everything from how to create demand to how to capture lessons learned so that your next course launch can be even better.
Throughout the conversation, both of the guys talk about their experience with previous course launches and share some of their best advice for making tough decisions like how to price your course or striking the perfect balance for building up hype heading into the launch without coming off as overly spammy or self-promotional.
This is an absolute must-listen for anyone who wants a step-by-step playbook for making their first course launch or their next course launch a runaway success. When you’re done taking notes, drop a comment with your favorite tactic that was shared!
WHAT YOU’LL LEARN ABOUT:
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:02:29 – Chase’s Latest Course Launch Experience
00:05:52 – Personal Experience With Demand Generation For Courses
00:09:07 – Pricing Strategies & Finding The Right Fit
00:11:18 – The Perfect Course Launch Tech Stack
00:18:28 – Effective Multi-Channel Marketing For Courses
00:24:29 – Webinar Strategy for Course Launch
00:29:18 – Educational Email Sequences For Courses
00:33:24 – Can A Course Business Make $1M+ ?
LIKE, FOLLOW, AND SUBSCRIBE
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
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