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In this episode, the boys recap their 2024 experience and share the biggest lessons they'll be carrying with them into the new year.
They cover advice around how to design your environment for better outcomes, why it's worth paying money to make your life more frictionless, and when you should double down on things that are working well.
They also share that they'll be going on a break for an indeterminate amount of time while they focus on other projects, and show appreciation for everyone who has listened over the past 50+ episodes.
Tune in if you're a current or aspiring entrepreneur who wants to design a business that fits around their lifestyle, instead of trying to fit your lifestyle around your business.
“The cost of inconvenience is really expensive... I'm just trying to make my life more convenient because by doing things that are not convenient, compromising my effectiveness and my happiness.”
– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
How Your Environment Influences Your Outcomes – Mason shares why he likes to be surrounded by beautiful landscapes, objects, and people because it lifts his mood and makes him more productive.
How To Use The "Bull Whip Effect" To Your Advantage – The boys discuss why your success today was dictated by actions you took weeks or months ago, and how your actions today will influence your future.
Why It's Important To Have Non-Work Outlets – Chase emphasizes the importance of having hobbies, interests, and social circles that are completely unrelated to work, so you can blow of steam and protect your mental health.
Why "Trust" Is A Serious Word – Mason shares some sage advice from his dad. He explains why, "Trust, but verify" should be a guiding principle for you and your team.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:02:00 – Ranking The Year From 1-10
00:03:20 – How Your Environment Impacts Your Results
00:07:48 – Why Inconvenience Is Expensive
00:12:50 – The "Bull Whip Effect" For Marketing
00:17:02 – Why You Need Outlets Outside Of Work
00:21:27 – Creating A Great Life Takes Work
00:23:15 – The Importance Of "Trust, But Verify"
00:27:36 – When To Go All In On Something
00:30:34 – Closing Thoughts & Resources
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
• www.chasedimond.com
• www.twitter.com/ecomchasedimond
• www.linkedin.com/in/chasedimond
Keep up with Mason at…
• www.copymba.com
• www.twitter.com/CardinalMason
• www.tiktok.com/@cardinalmason
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
Send us a text
In this episode, the boys start by recapping Mason's experience at Art Basel, a renowned art fair that attracts and interesting mix of wealthy collectors, celebrities, and socialites to Miami every December.
They talk about common traits of luxury brands and products, and what makes them worth calling in favors, waiting in long lines, or paying a premium for.
Then, they talk about how concepts like scarcity, exclusivity, and social proof can be used by entrepreneurs to make their own products and services irresistible.
Finally, they provide a quick update on a new Meta ads policy that has a lot of business owners worried about the security of their lead gen channels.
Tune in if you want to learn what makes things like Miami nightlife, luxury hotels, celebrity-endorsed products, and private schools so attractive, and how to use those principles to build an irresistible offer of your own.
“I realized the only way to attract the people you want is by being in close proximity to other people like them. Rich people want to be around other rich people. Famous people want to be around other famous people. Your prospects want to know you're already working with people just like them.”
– Cardinal Mason
WHAT YOU’LL LEARN ABOUT:
Recapping Art Basel – This once-a-year gathering of some of the richest people in America is a crazy experience. It's got everything you want in a great story – wealth, celebrities, supermodels, and a week of reckless extravagance.
What Makes Premium Product Attractive – Mason's Art Basel experience taught him a few things about what makes premium products "worth it." When you have 1%ers throwing elbows to buy your product, you've figured something out.
How To Make Your Product Irresistible – There are a handful of traits that are shared by almost every premium brand – quality, exclusivity, and viral word-of-mouth marketing. Learn how to apply these principles in a business context.
A New Meta Ads Policy That Has Brand Owners Shaking – Meta is cracking down on certain categories that are known for making bold, unsubstantiated claims. If you're in the health, fitness, or finance niche, you'll want to hear this summary.
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:02:41 – Mason's Art Basel Experience
00:12:28 – Traits Of Premium, In-Demand Products
00:18:53 – How To Give Your Product "Celebrity Status"
00:24:34 – Meta's New, Restrictive Ad Policies
00:29:44 – Update On Chase's Media Business
00:32:06 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
• www.chasedimond.com
• www.twitter.com/ecomchasedimond
• www.linkedin.com/in/chasedimond
Keep up with Mason at…
• www.copymba.com
• www.twitter.com/CardinalMason
• www.tiktok.com/@cardinalmason
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
Send us a text
Watch This Episode On YouTube
In this episode, the boys recap the in-person mastermind Mason held for members of his Inner Circle community. They also talk about the social platform that’s showing signs of popping off in 2025 and why young people who want to work in a high-income role with tons of opportunity should dive head first into high ticket sales.
The conversation kicks off by sharing the first-hand account of Mason’s mastermind event and lessons he learned about hosting kick-ass meetups.
Then, the guys talk about the next social platform with high organic reach and tons of growth potential.
Finally, they share their frustrations with lazy or unprofessional salespeople and why that low bar of quality is a huge opportunity for young hustlers looking to make great money.
Tune in if you want to learn how to organize an amazing in-person event, where you should be directing your personal branding efforts in 2025, or why taking your job seriously is (sadly) a competitive advantage these days.
“The people who take stuff seriously, the people who just try harder than everybody else, they’re the ones that win. The people that don’t make six figures are the ones that just aren’t trying, and they’re the ones that complain the loudest.”
– Cardinal Mason
WHAT YOU’LL LEARN ABOUT:
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:02:15 – CopyMBA Mastermind Recap
00:08:50 – Lessons Learned About Event Planning
00:11:50 – The Next Great Audience Growth Platform?
00:18:50 – Mason’s #1 Acquisition Strategy For Q1
00:24:22 – The Bar Is Low For Sales Professionals
00:31:30 – Why You Should Take Your Work Seriously
00:33:18 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
Keep up with Mason at…
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
Send us a text
This episode is all how to cultivate a "Millionaire Money Mindset." Wealthy people look at money differently, and you'll need to change how you view and manage your own finances if you want to join them.
Things kick off with an update from Chase, who just closed a huge deal for his new media company that helped them smash their entire Q4 goal within the first month. Then, the boys share five lessons they've learned on their path to consistently having seven figure years.
Tune in if you want to learn how to "think like a millionaire" and start using money as a point of leverage instead of treating it like a scarce resource that needs to be hoarded.
“They say money can't buy happiness, and that's true, but money really does solve most problems to a degree. If you think about all the problems you have in your life, there is almost certainly a way to pay someone to solve it."
– Mason
WHAT YOU’LL LEARN ABOUT:
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:04:22 – The Millionaire Money Mindset
00:05:20 – Mindset Hack #1
00:08:55 – Mindset Hack #2
00:12:38 – Mindset Hack #3
00:19:04 – Mindset Hack #4
00:21:30 – Mindset Hack #5
00:27:19 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
Send us a text
Watch This Episode On YouTube
In this episode, we get a quick recap of Chase and Mason's first in-person hangout, plus their best advice for navigating Q4 as a freelancer or agency owner.
It all kicks off with a discussion about how your marketing messages are probably too complicated for your audience. Keep it stupid simple, so the information you're trying to communicate actually gets heard.
Then, they talk about what steps agency owners should take NOW to ensure they have a successful and stress-free fourth quarter.
Tune in if you want to learn how to set your service business up for success in Q4 and beyond, or if you want to hear the latest update about Chase's LinkedIn course collab with a mega-influencer.
And, while you're here, drop your #1 business goal for Q4 in the comments. Let's finish the year strong, together!
“If you can really be there and be omnipresent for all your clients and really over-deliver in Q4, that sets up a beautiful Q1, Q2, where you've just earned a lot of trust and can start to cash in on that.”
– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:01:17 – Why you should "dumb down" your marketing
00:05:07 – Examples of success brands built with a K.I.S.S. approach
00:07:59 – Why Q4 is so challenging for agency owners
00:12:21 – Strategies for having a smooth fourth quarter
00:14:23 – Why you might want to explore performance bonuses next year
00:17:03 – Details about Chase's LinkedIn course launch with ???
00:23:18 – Final thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
Keep up with Mason at…
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
Send us a text
Watch This Episode On YouTube
This episode is all about how to host an amazing in-person event. We all know how dry and boring conferences can be when they use a cookie-cutter approach, so Chase and Mason break down exactly what a “best in class” meetup would look like.
It all starts by recapping Chase’s recent experience at an event called Commerce Roundtable, where he highlights what the organizers did well to make it stand out from most live events. Then, the guys break that down into tactical advice Mason can apply to his first real in-person mastermind for members of his CopyMBA inner circle.
Tune in if you want to learn what separates a so-so event from an amazing experience, or if you want to hear what big plans the boys have in store to close out the year.
And, while you’re here, give a shout-out to the best live event you’ve ever attended in the comments!
“I think the biggest message is just be a good person. Do good things for the community that end up being a win-win for everyone. You'll be really surprised by the support that you get in return.”
– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
KEY MOMENTS IN THIS EPISODE:
00:00:00 – Introduction
00:02:57 – Commerce Roundtable Recap
00:05:39 – Chase’s New Project (Media Brand)
00:09:08 – Planning For The First Live CopyMBA Event
00:11:07 – How To Host An Amazing In-Person Meetup
00:20:07 – Chase And Mason’s Goals For Q4
00:25:15 – Closing Thoughts & Send-off
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Bat
Send us a text
Watch this episode on YouTube
In this episode, we hear about Mason’s experience at New York Fashion Week (not on the catwalk, sadly) and the fellas share some of their best tips around networking, dealing with problem clients, and breaking through plateaus when building a brand.
It all kicks off with a discussion about how to get in tight with celebrities and A-list influencers in your space, without coming off as sleazy or creepy. Then, the boys talk about dealing with nightmare clients and how to shore up your filtering systems. Finally, they talk about the value of consistency and how sometimes your audience growth efforts finally pop after weeks (or months) of frustration.
Tune in if you want to learn how to effectively network and build relationships that can propel your career forward, or if you’re struggling to build your personal brand and want some motivation to see it through to the finish line.
Have you ever met a celebrity or big influencer? Share your most impressive name drop in the comments!
“If you have spent two, three months doing something consistently and nothing's actually happening for you, that doesn't mean that it's actually dead.”
– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
KEY MOMENTS IN THIS EPISODE:
00:03:53 – How to connect with influential people
00:15:20 – The anatomy of a high quality client
00:21:09 – How to deal with nightmare clients
00:23:37 – Why persistence is key to audience growth
00:27:05 – Closing thoughts and resources
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
Keep up with Mason at…
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers
Send us a text
Watch This Episode On YouTube
In this episode, Chase and Mason cover a variety of topics around personal branding, ranging from how to build an effective marketing funnel to how to structure your LinkedIn profile for success.
They start by doing some “funnel hacking” to reverse engineer the customer acquisition model that helped Publishing.com go from $2M to $100M almost overnight. This ties into Alex Hormozis value equation, which they use to self-assess their own offers.
Next, they run a personal brand audit on an Instagram influencer who has done an amazing job identifying a differentiated niche and positioning herself as THE go-to resource for that community.
Tune in if you want to copy a successful personal branding playbook, and ride along as Chase tears down Mason’s LinkedIn profile to help him grow his audience faster.
"Content alone isn't enough to go viral these days. Every person doing ghostwriting or content should have some distribution built in. Content alone isn't enough."
– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
KEY MOMENTS IN THIS EPISODE:
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
Keep up with Mason at…
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
Send us a text
Watch this on YouTube: https://youtu.be/zivim8b7Hqs
In this episode, Chase and Mason discuss some of the biggest Ls they’ve taken as business owners, and the steps they took to turn their setbacks into comebacks.
They also share their best advice for building killer products, which includes actively listening to customer feedback and finding new ways to take off your “expert hat” and look at your work through the eyes of a beginner.
They wrap up the conversation by talking about a new project Mason’s working on, and how much he’s enjoyed going from being the master to being the student all over again.
Tune in if you want to hear a few anti-success stories and drop a comment with the book you think the boys should use to kick off the Dimond Download book club.
"I remember a period of time where I thought, 'Oh man, this isn't all that it was chalked up to be.' We were counting on this money, and it just didn't come. Those early days were brutal."
– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
KEY MOMENTS IN THIS EPISODE:
00:01:50 – Business Recovery/Bounceback/Survival Stories
00:09:00 – Getting Ghosted By Clients Who Won't Pay
00:12:30 – What You Give Out, You Get Back 10x Over
00:17:05 – How To Be A Better Course Seller/Online Coach
00:20:11 – Importance of Listening To Customers & Serving Their Needs
00:24:35 – Mason's Going Deep On Research For A New Project
00:29:11 – How Many Hours A Week Of Free Time?
00:31:36 – Dimond Download Book Club?
00:34:00 – Closing Thoughts
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
Keep up with Mason at…
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
Send us a text
In this episode, Chase and Mason discuss what makes the difference between “big” businesses and “HUGE” businesses, and lay out some of the common traits they’ve observed among the top 1% of founders.
They also tell stories of their best “money well spent” scenarios, where the value they got from the product or experience was exponentially more than what they invested. Spoiler Alert: The examples they share aren’t the ones you’d expect.
The conversation wraps up with a quick business update from Mason, who finally decided to take ads seriously and is now on track to have his first $1M month.
Tune in to get a sneak peek at Mason’s new penthouse pad (it’s absolutely baller) and drop a comment with your own best “money well spent” story.
"I think number one is just like the entrepreneur is hungry and they're hungry not for a base hit, or even a double – they're hungry for a home run or a grand slam. And they’re going to keep swinging until they get it."
– Chase Dimond
WHAT YOU’LL LEARN ABOUT:
KEY MOMENTS IN THIS EPISODE:
LIKE, FOLLOW, AND SUBSCRIBE
Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.
Keep up with Chase at…
www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond
Keep up with Mason at…
www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason
SUPPORT THE PEOPLE WHO SUPPORT US
Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.
Thumbnail design is handled by Steven Baterina at www.creosocial.net.
From the publisher's feed
The Dimond Download by Chase Dimond & Cardinal Mason shares weekly business and marketing insights for business owners, marketers, and freelancers alike. Each week you'll get a glimpse into the…

4,456 Listeners