eCommerce Tech

eCommerce Tech

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eCommerce Tech episodes

  • Stop spray-and-pray: grow eCommerce sales and profits in 2026

    Host Chloe Thomas brings together three experts to share simple, proven ways to boost revenue without killing margins.

    Who’s on the mic

    • Chloe Thomas (eCommerce Tech) — host
    • Dan Bond (RevLifter) — intelligent offers and discounts
    • Sandeep Shah (Web Trends Optimize) — CRO, testing, and personalization
    • Jamie Lee (JME Labs; ex Everlane, Vital Proteins, Walmart, Nike, Sony) — growth on DTC and Amazon


    What you’ll learn

    • Intelligent offers: Use discounts with intent-based targeting, not sitewide cuts
    • Offer sensitivity testing: Find the lowest effective incentive (e.g., 10% vs 15%) to protect margin
    • CRO that matters: Fix real blockers, improve AOV, and focus on incrementality
    • Demand capture vs demand creation: Balance Google (capture) with Meta (create)
    • Metrics that count: Profit, TACOS (ad spend ÷ total revenue), and LTV:CAC by cohort
    • Retention first: Plug the “leaky bucket” from first to second purchase
    • Channel roles: Let DTC drive profit and loyalty; use Amazon for volume and brand defense
    • Experimentation mindset: Test, measure, iterate; segment by source, intent, and product
    • Product x growth: Feed customer insights back into product so you’re not selling a 1‑star item


    Key takeaways for founders

    • Set a clear discount stance; don’t “go cold turkey,” taper with data
    • Segment by intent and source; not everyone needs an offer
    • Judge success on incrementality, not vanity metrics
    • Fewer, better campaigns beats more, rushed campaigns
    • Align teams: marketing, CRO, and product should share the same goals


    Perfect for

    • Founders and leaders at DTC, marketplace, and Amazon-first brands
    • Teams aiming for profitable growth in 2026


    Find out more https://ecommercetech.io

    53 min
  • Your chance to be an eCommerce guru
    A quick update from Chloe on what’s happening for episode 500 on our sister show eCommerce MasterPlan, AND how you can be involved and show off your eCommerce guru status.

    Get involved >> https://ecomtech.link/500

    (0:00) Introduction and Overview of the Ecommerce Master Plan Podcast
    (1:43) Details on the top tips episode and ebook for ecommerce profitability
    3 min
  • The Future of On-Site Search for eCommerce
    We are now officially in the era of first party data, whether that's through collecting email, address, phone number, taking a quiz and getting skin type and body shape from your customer, or perhaps in the case of this episode, there's search and search intent. What are your customers looking for and what are they finding on your site? In this episode, you'll learn about the power of onsite search, how you can use that search to inform the next blog article or support article that you're going to write ways to avoid the zero results page and how detrimental this page can be to your store. Please never have a zero results page again, after listening to this podcast and a lot of best practices in optimizing your onsite search results in order to increase average order value and conversion rate five massive numbers.

    We are now officially in the era of first party data, whether that's through collecting email, address, phone number, taking a quiz and getting skin type and body shape from your customer, or perhaps in the case of this episode, there's search and search intent. What are your customers looking for and what are they finding on your site? In this episode, you'll learn about the power of onsite search, how you can use that search to inform the next blog article or support article that you're going to write ways to avoid the zero results page and how detrimental this page can be to your store. Please never have a zero results page again, after listening to this podcast and a lot of best practices in optimizing your onsite search results in order to increase average order value and conversion rate five massive numbers.

    (0:00) Introduction to first party data and future of on-site search
    (1:30) Sponsor: Dofinder
    (2:11) Introduction of guest host Lucas Walker and Victor from Dofinder
    (3:32) What Dofinder does and how it differs from Google search
    (6:18) Impact of on-site search on ecommerce metrics
    (8:30) Importance of on-site search for smaller ecommerce sites
    (9:37) Leveraging search data for content and strategy
    (12:31) Optimizing site search and handling zero results pages
    (17:11) Analyzing search data for opportunities
    (18:45) Advancements in site search: AI and machine learning
    (21:04) Emerging technologies: VR and voice search in ecommerce
    (22:04) How to implement and benefit from Dofinder
    (23:02) Key takeaways from Victor's insights
    (24:00) Exploring the future of on-site search mediums
    (24:51) Closing remarks and episode wrap-up
    26 min
  • The Future of Competitive Pricing for eCommerce
    If you're thinking about how to improve your store and your business, you need to be thinking about pricing. Not just racing to the bottom, but how to actually optimize your prices to be fair and profitable. So I want you to sit back and relax and let's go on a journey to The Future of Ecommerce.
    18 min
  • The Future of Pricing and Price Testing for eCommerce
    Supply and Demand are the fundamental forces of all transactions, yet how well do merchants really understand their own price elasticity? This episode explores the power behind years of your store data, just sitting there, waiting to be turned into pricing insights with the magic of a one click install from a tool called PriceStack.
    I'm genuinely blown away by the tool and how it can create a pricing model for not just one product, but how might price changes on one product effect sales of other products, or discounts and promotions you should offer, etc.
    Stop leaving money on the table and listen to this episode on the future of pricing for Ecommerce.
    26 min
  • The Future of Influencer Marketing for eCommerce
    From micro to macro, from celebrity endorsements of the past, to Tik Tok movements of the future, here's how we got here, and what's going to happen next for influencer marketing. Derric Haynie brings in two leading experts in the field: Neal Schaffer, author of The Age of Influence, and David Perry, CEO of the influencer marketing technology Carro / Vyrl. Glean insight into their outlook on the Future of Influencer Marketing for Ecommerce.
    34 min
  • Introducing the Keep Optimizing Podcast by Chloe Thomas
    The Keep Optimising Podcast is the brand new show from the makers of the award-winning eCommerce MasterPlan Podcast.
    A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. You can hear a new episode for free every Wednesday. Each episode is audio only and lasts about 45 minutes. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. To get all of this for free – look us up right now on Apple Podcast, Spotify or your podcast app of choice by searching “Keep Optimising” (with an s not a z) and hit subscribe.
    3 min
  • The Future of Buy Now Pay Later Tools for eCommerce
    "Get it now for three easy payments of $19.99." The first infomercial was for a commercial product of Vitamix blender, and was recorded in 1949 broadcast in 1950. 
    And from the infomercial, the concept of paying in installments was born, but does it still work today? Of course, it does. 
    And better than ever thanks to the technology and the increasing ease of use of Ecommerce in general. 
    According to World Pays global payments report, the buy now, pay later industry is set to double in size by 2023. Meaning that 3% of all Ecommerce transactions globally will use a buy now, pay later tool by 2023. 
    This is especially big in Europe, the USA, Canada, and Australia, but it is definitely taking over in a global phenomenon. 
    So let's dive into this thriving market to understand what is in store for the future of buy now, pay later tools.
    24 min
  • The Future of eCommerce: Messenger Marketing
    Messenger marketing has evolved from its inception as a communication channel, to being open for businesses to message every single person that’s ever opted in, including anyone that has ever commented on a Facebook post, to a more closed platform, today, where you have limitations on the type, promotional vs non-promotional, and frequency, you can message your list.
    Here's a detailed look at the past, present, and future of Messenger marketing, and what you need to do about it.
    27 min

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