We are now officially in the era of first party data, whether that's through collecting email, address, phone number, taking a quiz and getting skin type and body shape from your customer, or perhaps in the case of this episode, there's search and search intent. What are your customers looking for and what are they finding on your site? In this episode, you'll learn about the power of onsite search, how you can use that search to inform the next blog article or support article that you're going to write ways to avoid the zero results page and how detrimental this page can be to your store. Please never have a zero results page again, after listening to this podcast and a lot of best practices in optimizing your onsite search results in order to increase average order value and conversion rate five massive numbers.
We are now officially in the era of first party data, whether that's through collecting email, address, phone number, taking a quiz and getting skin type and body shape from your customer, or perhaps in the case of this episode, there's search and search intent. What are your customers looking for and what are they finding on your site? In this episode, you'll learn about the power of onsite search, how you can use that search to inform the next blog article or support article that you're going to write ways to avoid the zero results page and how detrimental this page can be to your store. Please never have a zero results page again, after listening to this podcast and a lot of best practices in optimizing your onsite search results in order to increase average order value and conversion rate five massive numbers.
(0:00) Introduction to first party data and future of on-site search
(1:30) Sponsor: Dofinder
(2:11) Introduction of guest host Lucas Walker and Victor from Dofinder
(3:32) What Dofinder does and how it differs from Google search
(6:18) Impact of on-site search on ecommerce metrics
(8:30) Importance of on-site search for smaller ecommerce sites
(9:37) Leveraging search data for content and strategy
(12:31) Optimizing site search and handling zero results pages
(17:11) Analyzing search data for opportunities
(18:45) Advancements in site search: AI and machine learning
(21:04) Emerging technologies: VR and voice search in ecommerce
(22:04) How to implement and benefit from Dofinder
(23:02) Key takeaways from Victor's insights
(24:00) Exploring the future of on-site search mediums
(24:51) Closing remarks and episode wrap-up
