eCommerce Titans

Your creative strategy is one thing, but you also need to understand how to properly test your creatives. We've recently asked our media buyers how they test creatives and we received 7(!) different ways to test creatives. In this series, Dan will outline how Fraser, one of media buyers, tests creatives. Stay tuned for next week for Part 2.

Are you CPMs trending higher than expected? Looking at client's ad accounts we see this problem day in and day out. Recently we've been seeing one common issue: Age breakdown. Tune into this week's episode to learn how this one simple trick can help lower your CPMs practically over night.

Your creative strategy is one of the most important components in regards to your ads success. In today's episode, Dan is going to breakdown how we build out our client's creative strategies where we see almost immeidate returns.

Testing ad sets and campaigns can be tricky. You don't want to turn off too soon and potentially missing a scaling opportunity, but you don't want to turn off too late and lose money better spent elsewhere. During this episode, Dan discuss how to know it's time to return an ad set or campaign during the testing stage.

Does your website convert your web traffic? If not, you need to improve your website conversion rate. During this episode, Dan discusses the main elements to focus on to improve your website conversion rate.

Traffic Diversification is more important then ever before! With Facebook results all over the place, complimenting your ads with Google Ads is a great way to reach a new audience at a cheaper price. During this episode, Dan jumps into why you need to run on Google and Facebook Ads, and how to allocate your ad spend.

Unpopular opinion: your ad account strategy is NOT your brand strategy. It's 2021 people and marketers should know by now the importance of having a full brand strategy. In this week's episode Dan discusses the difference between your brand strategy vs your ad account strategy and WHY they are not the same thing...

iOS 14 has been the talk of the town since 2021 started. In this episode, Dan discusses 6 things you need to understand about iOS14 if you're running FB Ads.

Each week Dan talks to 10+ brands, digging into their Facebook Ads and identifying where their problem areas are. In this episode, Dan jumps into what are the 4 most common questions he asks when he talks to brands.

Has your ad account been disabled? We might have a solution for you... In this episode, Dan discusses the importance of 2 factor authentication when it comes to disabled ad accounts.