eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

EU154 – Should You Use Dynamic Facebook Ads? We’re creating a Facebook course ! Keep updated on our social media pages and eCommerce Uncensored episodes for upcoming details ! Facebook has so many different options that they offer for your advertisement, you can use Facebook the way you need to use it ! No brand […]

Facebook Campaign Budget vs Ad Budget Optimization In episode 153, we talk about campaign budget optimization and ad set budget optimization. Facebook was contemplating on getting RID of ad budget and only staying with campaign budget. Facebook would handle what happens to the ad budget and how it is distributed. When it comes to campaign […]

Lessons Learned Spending $1,500 per Day on Facebook We spent $1,500 a day on Facebook ads and we found out a lot.  When we spent $1,500 a day on Facebook ads and we learned that it is very important that you find the objective that you want your advertisement to have. This is because your […]

Text vs Graphical Emails and How to Use Them They’re different types of emails, text and graphical. It is important to know how and when to use each of them. Most people want to stick to graphical emails, meaning only image based. The con of using only image based emails is that they end up […]

Lessons Learned from 2019 One major lesson we took from 2019 is that scaling Facebook is hard. Facebook does not have one method with advertisement that works the same every time. Instead of using the long term conversion on Facebook, use short term. Facebook has “how long does it take people to buy ” window […]

How RevAir Used Customer Service and Influencers to Build a Multi-Million Dollar Business. We interview our now client, former listener, Kim Carrasco. She is the product development director at RevAir. This product was on the market for 18 months, starting at zero dollars, and they took it to a multi million dollar business. Kim points […]

 How A New Outdoor Game Went from $0 to $2 Million in 2 Years We interview Greg Meade, CEO of CrossNet. Greg takes us through his steps from starting with his product idea, and getting it to where the product is today, which is a $2 million dollar company. The company started off as […]

The Importance of Defining A Persona Know who you (and your product) are AND who you want to serve. What method works for one may not work for the other. You learn by trying. Learn to identify what you want and who you should go after. You need to know who your selling to in […]

Tips for Selecting a 3PL with Jason Chan Choosing a third party logistics company – represent the brand to fulfill the product – shelving, packing +shipping. Ex : Amazon. Q&A with Jason Chan of Rakuten Logistics Shipping Being scalable and cost efficient are key. You want to maximize your budget for your product. 3PL’S have […]

Black Friday / Cyber Monday is Over… Now What? Pull back on blogging with email ? Most are offer based, and the more you email with value – the more consumers are engaged over time. You are looking to create longevity. Just because Black Friday/Cyber Monday are over, spending does not stop ! The best […]