eCommerce Uncensored - Email Marketing | Facebook Ads | Social Media Marketing

Brand Identity and how it shapes the way your business markets its products is discussed by Jason, Kevin, and Paul in today’s episode of eCommerce Uncensored. The conversation starts by Jason mentioning a potential client and the proposal that is being written for them. Jason also takes the time to talk about Klaviyo and how […]

On the final installment of the Klaviyo Boston Series, Jason and Kevin interview Ezra and Eric. Ezra Freedman and Eric Silberstein are both Vice Presidents of Data Science at Klaviyo. The guys mention our Facebook group and the wonderful communication and support the group provides among listeners. Eric and Ezra discuss their background and […]

Aligning your expectations from paid advertising is a major topic covered by Jason, Kevin, and Paul on this episode. The guys start to discuss the advertising and data analysis strategies regarding Facebook Advertising. Jason mentions how it can be confusing to track certain data via Facebook and how Klaviyo solves these issues through simplifying […]

Jake Cohen, Director of Product at Klaviyo, joins Kevin and Jason on today’s installment of the Klaviyo Boston Series. The guys discuss Jake’s presentation that was previously attended and the insight that was gained. The topic moves towards form targeting and some of the upcoming features that will be available on Klaviyo. Jason brings […]

 Email marketing strategies and frequency techniques are discussed by Kevin, Jason, and Paul. They talk about how to determine when to send emails and at what consistency in order to be the most effective. Kevin starts off by mentioning how important patience is in not only their podcast but in business in general. It […]

The Boston Klaviyo Experience is expanded on by Kevin and Jason. They are joined by Alexandra Edelstein, Senior Product Manager at Klaviyo, dealing primarily with flows, or automations that can help grow your business. Alexandra focuses on finding ways that the program can better assist their customers, as well as find solutions for their various […]

The importance of quality over quantity in regards to traffic to your site and digital marketing is discussed. The guys bring in examples from a client they are taking on that are facing similar challenges to those that the listeners may be having. Mentioned is how a previous agency the client was associated with heavily […]

Kevin and Jason discuss their experience of attending a conference at Klaviyo in Boston and the amazing insight they gained. They are joined by Brian Whalley, Director of Product at Klaviyo. The guys start the episode by praising the corporate culture at Klaviyo, the friendliness of its employees, and their dedication to their work. They […]

The guys are joined by special guest Josh Pasternak, also know as Chazz Rockwell. Josh is a professional DJ who also happens to be Kevin’s brother in law. This episode starts off by paying homage to September 11th and reminiscing where they were, what they were doing, and their reactions to the tragedy. The guys […]

Recent trips with their families to Disney are discussed by Jason, Kevin, and Paul on this episode of eCommerce Uncensored. They expand on the funnel concept and some of the strategies Disney uses to gain consumers. The conversation moves towards the sponsorship with Klaviyo and the benefits, as well as advantages of their program. […]