In this episode we take a look at key things we consider when launching products for ecommerce brands. This is the beginning of a three-part series on ecommerce product development. We'll start at the beginning and guide you through our take on developing new products for ecommerce brands in 2023. Up first, we'll answer how important is it to keep rolling out new products, go over some of the most common barriers to creating new products and guidance for managing your overall product catalog between marketplaces, wholesale and your DTC web store.