In this episode of Ecommosaurus, Ted, Sonny, and Jaclyn dive deep into the ad buying world and put different channels head-to-head. Kicking things off with Steven Pope’s bold claim that “Sponsored Product is perhaps the single most important ad type in U.S. e-commerce marketing,” the crew unpacks how Amazon’s shifts in ad spend, from pulling out of Google to still fueling Bing, are shaping the landscape. From the high-intent muscle of search to the reach of display, the discovery power of social, the storytelling punch of video, and the trust factor of influencers. We unpack the ROI, conversion stats, and strategies that actually work. If you’ve ever wondered where your next $100 in ad spend should really go, this episode has the answers.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at [email protected] or discover ecommerce solutions at 50poundboson.com.