AI is fundamentally reshaping the way people discover and buy things online — and that’s no exaggeration. In this episode, we dive deep into how tools like ChatGPT Search, Google’s AI Overviews, and emerging agentic AI are transforming organic search, SEO, and search-driven advertising. Are we entering a golden age of opportunity for smart brands, or watching the slow death of organic traffic as we knew it? You’ll hear about the current impact of AI Overviews on click-through rates, why LLM Optimization (LLMO) might be the new SEO, and whether it’s smarter to embrace the bots or try to block them. If you're a marketer, retailer, or just trying to stay relevant in the shifting sands of search, this one's for you.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at [email protected] or discover ecommerce solutions at 50poundboson.com.