In this episode of Ecommosaurus, we dive deep into the all-too-familiar scenario: your ads were performing great, and then—suddenly—your ACoS skyrockets. Whether it's a slow morning or a drastic shift over several days, we walk you through the steps to diagnose what's going wrong and what you can do about it. Our experts, Tim, Parker, Ted, and Sonny, share their top troubleshooting strategies, from examining keyword performance and competitor activity to checking for product listing issues and FBA-to-FBM hiccups. If you're staring at a higher-than-usual ACoS and wondering where it all went wrong, this episode is your go-to guide for getting back on track without hitting the panic button.
This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at [email protected] or discover ecommerce solutions at 50poundboson.com.