AI traffic has officially moved from curiosity to concern for ecommerce sellers. In this episode of Ecommosaurus, we break down AI data and traceability 101, explaining where AI-driven visibility actually shows up, how to find it in Google Analytics and Shopify, and why traditional click-based measurement is no longer enough. We unpack the rise of zero-click searches, why AI often summarizes your brand without sending traffic, and what “impact without clicks” really looks like in practice. The team walks through practical ways to identify AI traffic patterns, what tools can and cannot reliably tell you today, and why perfect attribution is a myth. We also dig into the bigger questions around AI ads, agentic shopping, data safety, and trust, helping brands understand what to watch now and what is still very much not ready for primetime.

This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.