In this reairing of Episode 153 — the most-listened-to Ecommosaurus episode of 2025 — Ted, Sonny, and Jaclyn dive deep into the ad buying world, putting today’s biggest channels head-to-head. Kicking things off with Steven Pope’s bold claim that “Sponsored Product is perhaps the single most important ad type in U.S. e-commerce marketing,” the crew unpacks how Amazon’s shifting ad spend — pulling back from Google while still fueling Bing — is reshaping the landscape. From the high-intent muscle of search to the reach of display, the discovery power of social, the storytelling punch of video, and the trust factor of influencers, they break down the ROI, conversion stats, and strategies that actually work. If you’ve ever wondered where your next $100 in ad spend should really go, this episode has the answers.

This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.