In this episode, we discuss how small to medium sized businesses can survive and thrive when a behemoth like Proctor & Gamble, Nestle and even Amazon launch a direct competitor to your product. We bring on Parker to share tactics and strategies for maintaining sales velocity and brand share in the face of increased competition from CPG behemoths. This is a must listen to episode if you're experiencing success as an Amazon Seller. If you haven't faced a CPG launch, you likely will. This episode reviews the ways you can be ready now!