This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.71-9)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.50-8)

Economic Environment

Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.

Education

Training

Language Courses

Higher Education

K-12

Educational Technology

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.133-7)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.90-4)

Family Groups and Conclusion

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.131-3)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.89-90)

Reference Groups

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.125-31)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.86-9)

Influences on Decisions - Groups

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.117-25)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.79-86)

Influences on Decisions - Psychological

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.
(Brassington and Pettitt, Principles of Marketing 4/e: pp.112-5)
(Brassington and Pettitt, Essentials of Marketing 2/e: pp.76-8)

Economic Environment

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