This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.

(Brassington and Pettitt, Principles of Marketing 4/e: pp.102-12)

(Brassington and Pettitt, Essentials of Marketing 2/e: pp.69-76)

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.

(Brassington and Pettitt, Principles of Marketing 4/e: pp.112-5)

(Brassington and Pettitt, Essentials of Marketing 2/e: pp.76-8)

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.

(Brassington and Pettitt, Principles of Marketing 4/e: pp.117-25)

(Brassington and Pettitt, Essentials of Marketing 2/e: pp.79-86)

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.

(Brassington and Pettitt, Principles of Marketing 4/e: pp.125-31)

(Brassington and Pettitt, Essentials of Marketing 2/e: pp.86-9)

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.

(Brassington and Pettitt, Principles of Marketing 4/e: pp.131-3)

(Brassington and Pettitt, Essentials of Marketing 2/e: pp.89-90)

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions.

(Brassington and Pettitt, Principles of Marketing 4/e: pp.133-7)

(Brassington and Pettitt, Essentials of Marketing 2/e: pp.90-4)

Stephen talks about Marketing as a management process, Marketing is about giving customers what they want, it identifies and anticipates their requirements and offers and exchanges ideas, goods and services. (Brassington and Pettitt: pp.7-8)

Stephen outlines what relationship marketing means, concentrating in particular on how the relational school of thought has challenged the traditional transactional model. (Brassington and Pettitt: pp.10-11)

Stephen debunks some marketing myths, such as 'a satisfied customer is a loyal customer' and 'a strong brand is invincible'. (Brassington and Pettitt: pp.13-14)

Stephen discusses business, product, sales and marketing orientations, before discussing the increasing importance of the ethical consumer, and how recent news articles on climate change are changing the way companies such as Land Rover are positioning themselves. (Brassington and Pettitt: pp.13-23)