Stephen first considers the external organisational environment, including key elements such as customers, competitors and suppliers - before going on to discuss the internal organisational environment. He ends by using Nokia as an example of a company at which Production and Marketing have worked together to provide variety and choice to the consumer. (Brassington and Pettitt: pp.24-6)

Stephen reviews the concept of the marketing mix, taking each of the 4Ps (product, price, place and promotion) in turn. He uses a wide range of examples to put them into context, including MFI, Ferrari, Natwest, Primark and Prada! (Brassington and Pettitt: pp.28-32 and pp.34-38)

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.

(Brassington and Pettitt, Principles of Marketing 4/e: pp.47-50)

(Brassington and Pettitt, Essentials of Marketing 2/e: pp.37-8)

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.

(Brassington and Pettitt, Principles of Marketing 4/e: pp.53-62)

(Brassington and Pettitt, Essentials of Marketing 2/e: pp.39-48)

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.(Brassington and Pettitt, Principles of Marketing 4/e: p.64)

(Brassington and Pettitt, Essentials of Marketing 2/e: pp.48-50)

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.

(Brassington and Pettitt, Principles of Marketing 4/e: pp.71-9)

(Brassington and Pettitt, Essentials of Marketing 2/e: pp.50-8)

This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.

(Brassington and Pettitt, Principles of Marketing 4/e: pp.80-3)

(Brassington and Pettitt, Essentials of Marketing 2/e: pp.58-64)

Stephen asks 'What is Marketing?'. This podcast covers chapter 1 in your textbook.